Flagship soda Pepsi has been in headlines these days for dropping its second-place perch with American shoppers to Dr Pepper. (Coke stays the distant champ with 19% market share; Dr Pepper now controls 8.34% smooth drink class in comparison with Pepsi’s 8.31%.) Gross sales quantity in Pepsi’s beverage unit fell 5% in the latest monetary quarter.
Whereas on the firm, Kaplan held a lot of roles, together with senior management positions in sports activities advertising, Mountain Dew and water manufacturers like Bubly and Lifewtr.
After being elevated to CMO in 2022, Kaplan rebooted Pepsi’s Tremendous Bowl Halftime Present with Jennifer Lopez, Shakira, Dr. Dre, Snoop Dogg, Eminem and The Weeknd. Apple later secured rights to the occasion from the Nationwide Soccer League.
