With the ability to retire in your phrases is a luxurious on this enterprise, however Allen Bosworth, co-founder and president of EP+Co, is managing to take action after over 40 years.
“It is a chance for me to go do some issues that I like,” Bosworth instructed ADWEEK, including that he shall be retiring from the trade however shall be instructing at his alma mater, the College of North Carolina.
The IPG company has revealed its management succession plan following Bosworth’s departure, naming Kat Shafer the brand new president of the company, a task she’s going to assume on Sept. 1. Shafer will take over management from Bosworth, who has been with the company since he helped discovered it 36 years in the past.
After serving for the final eight years as EP+Co’s president, Bosworth is ready to retire on the finish of 2024. Following the transition, Shafer will report on to Alex Leikikh, IPG government vice chairman of Interpublic Group.
“It’s time for Kat and the remainder of the management workforce. We’ve an extremely skilled management workforce. Kat and this workforce have been with us anyplace from 10 to twenty years. It’s a real alternative for them to proceed the trail that they’ve been on,” mentioned Bosworth.
A simple transition as a consequence of long-term workers
Shafer has been with the company for practically 20 years, serving most just lately as chief shopper officer and chief development officer. Throughout her time at EP+Co, she has handled the acquisition, development and retention of quite a few shoppers, together with the Verizon account, which she led for 9 years. Over the previous two years, Shafer has helped EP+Co obtain 100% shopper retention and strong natural development with shoppers together with John Deere, Michelin, Basic Mills manufacturers, Planet Oat, The UPS Retailer and others.
As Shafer transitions into her new position, she seems to convey a better profile to the company whereas holding on the identical profitable trajectory Bosworth helped information.
“We regularly hear from our shoppers what a hidden gem we’re. Our final purpose is we don’t need to be a hidden gem anymore,” Shafer instructed ADWEEK.
Shafer acknowledged that the lengthy tenure of its government management workforce—14-and-a-half years with Bosworth’s tenure excluded—offers consistency to its shoppers. She is going to work with CCO John Cornette, chief technique officer Chris Plating and others to work in direction of the company’s mission, which is “creativity that builds perception,” whereas elevating the inventive product and “remaining obsessive about development.”
