By Sean Tinney Could 28, 2024
We’re big followers of utilizing interactive content material in electronic mail. Whether or not you’re attempting to enhance your marketing campaign, inform a narrative, or just add a little bit of aptitude to the inbox, interactive content material is the best way to go.
And one of many best methods to take action is by including animated GIFs to your emails.
On this article we’re going that will help you create some extra pleasure in your emails by serving to you be taught:
What’s an electronic mail GIF?
Methods to make use of GIFs in your emails
Finest practices for utilizing GIFs in emails
Easy methods to put a GIF in your electronic mail
Easy methods to add a GIF to an electronic mail utilizing AWeber
Easy methods to make GIFs to your emails
The place to seek out GIFs for emails
What’s an electronic mail GIF?
GIF is brief for Graphics Interchange Format. It’s a preferred picture format that’s been round for the reason that 80’s. An electronic mail GIF makes use of a sequence of photos to create the phantasm of movement (kind of like a flipbook) inside the physique of an electronic mail.
Instance of an electronic mail GIF
Methods to make use of GIFs in your electronic mail
GIFs add character to your emails. You possibly can spotlight a product in movement, present a demo, and even add a relatable response. There are numerous partaking and sensible functions for a GIF.
Let’s check out some ways in which manufacturers are utilizing GIFs of their advertising emails (and how one can steal these concepts to your subsequent marketing campaign):
1 – Illustrate a product
GIFs don’t must be all for present. They’re truly an effective way to inform a narrative in a easy, impactful means.
This Canva electronic mail reveals how simple it’s to create a design utilizing their platform.
Professional Tip: GIFs are nice for illustrating complicated concepts in a easy means. Give subscribers a sneak peek of your newest product launch or to share a novel use case.
2 – Tutorial on learn how to use a product
Try how we used a GIF to spotlight how simple it’s so as to add a video to your touchdown web page:
Quite than counting on heavy copy, this animated GIF reveals the method in simply seconds.
3 – Create intrigue
Need an effective way to entice your readers? Take a cue from this Kate Spade marketing campaign:
The animation provides one other stage of intrigue to the e-mail, prompting subscribers to click on by means of to see what’s inside.
Professional Tip: Typically the best little bit of animation can have a huge impact. The subsequent time you’re trying so as to add some oomph to your emails, attempt including a GIF to the combination.
4 – Add a way of urgency
GIFs is usually a nice various for conventional countdown clocks to emphasise urgency in your messaging:
This instance from LOFT reveals how just a little animation could make a daring assertion.
Professional Tip: Your electronic mail doesn’t must imitate the Vegas strip at 2am. Including just a little little bit of motion is usually all you want.
5 – Merely delight
GIFs could be added so as to add enjoyable and pleasure to your emails, like this one from charity: water:
Their sensible use of a GIF showcases the character and folks behind the model.
However be aware of context when utilizing GIFs in your emails. Does it really feel acceptable and strengthen the message you’re attempting to ship? Or does it take away from it? These are good inquiries to ask your self earlier than you hit ‘ship’.
Professional Tip: Use GIFs sparingly. In case you’re utilizing them simply because, it might get previous.
6 – Spotlight a name to motion
Try how we use a GIF to spotlight the Study How name to motion.
The important thing to utilizing GIF for the CTA is to not get carried away. If the GIF takes away from the principle message, it received’t matter how a lot consideration you placed on the CTA, your subscribers received’t learn it.
7 – Inform a narrative
Peacock used a GIF to inform their subscribers a narrative of all the brand new reveals their streaming service has to supply in October.
Finest practices for utilizing GIFs in emails
Whereas GIFs are nice for grabbing your viewers’s consideration you don’t wish to overdo it. To assist, we’ve put collectively a listing of greatest practices you ought to be following when placing GIFs in emails.
1 – One GIF per electronic mail
One GIF is ideal for including an thrilling, attention-grabbing ingredient to your electronic mail. A couple of and your electronic mail is getting too distracting.
2 – Improve the principle message
Your GIF ought to serve a goal. Don’t embody a one which doesn’t relate to your content material and the motion you need your viewers to take.
3 – Add a hyperlink to your GIF
Folks might attempt clicking on the GIF itself, so make the most of this and direct them to a related touchdown web page.
4 – Maintain the GIF file dimension small
Purpose to maintain your GIF file dimension beneath 40KB. You don’t need your electronic mail to be so massive that your viewers received’t even obtain it.
5 – Check your electronic mail
All the time check your emails. Most electronic mail shoppers will show GIFs, however there are some exceptions. In these conditions, the GIFs will show as static photos.
6 – Add alt picture textual content
In these conditions the place a GIF might not render be sure you add alt picture textual content so folks perceive what the GIF was about. Be as descriptive as doable.
Easy methods to put a GIF in your electronic mail
To insert a GIF in your electronic mail:
Step 1: Compose your electronic mail
Step 2: Click on on the insert picture button (that is typically represented as a paperclip)
Step 3: Find your GIF in your folder and click on insert so as to add to your electronic mail
Easy methods to add a GIF to an electronic mail utilizing AWeber
Step 1: Obtain your GIF and put it aside to your laptop. In case you discover a GIF on-line, you may merely proper click on the picture and choose “Save Picture”.
Step 2: In your AWeber account, drag the picture block into your electronic mail builder.
Step 3: Choose the Add Picture button so as to add your GIF to your electronic mail. That’s it!
Easy methods to make GIFs to your emails
GIFs are simpler to create than a video, particularly for those who’re attempting as an example one thing brief and to the purpose. The talent stage bar is loads shorter with a GIF.
You possibly can create GIFs in Photoshop, or you may create them out of video footage you have already got utilizing a software like GIF Brewery, GIFMaker.me, or Instagiffer.
Most of these instruments make creating GIFs simple, even with little to no technical information.
And don’t suppose that it’s important to be a designer or know learn how to code to make use of GIFs in your emails. We love websites like Giphy or r/gif for his or her massive number of ready-to-use GIFs.
The place to seek out GIFs for emails
You too can create a GIF to your electronic mail your self, or discover a premade GIF from quite a lot of totally different on-line sources. Listed here are two of my high choices:
GIPHY
The identify says all of it. I really like GIPHY as a result of they’ve an enormous library of GIF to select from. Plus they can help you create or add your on GIF.
AWeber
Our wonderful group of designers create some unimaginable GIFs geared in the direction of grabbing an electronic mail viewers’s consideration. Listed here are the hyperlinks to our seasonal electronic mail advertising GIFs.
Get began…
Now that you understand how to make use of them successfully, GIFs could be an effective way to raise your electronic mail content material. In case you’re selling a services or products, they will actually emphasize a use case and function an academic software. (Or just delight your subscribers.)
