It additionally means having convos about burn charges as a substitute of the work itself. And I don’t know a single shopper eager on burn charge chats.
The underside line is businesses and purchasers all received into this enterprise for a similar cause: to make nice work that works.
The second our enterprise equates worth with charges and hours vs. worth as output, purchasers and businesses threat a a lot better worth together with industrywide burnout, expertise drains and ever-shortening and extra tumultuous client-agency relationships.
So let’s give attention to what issues: the work on the web page. Not the work lowered to a spreadsheet.
