The content material launches at a time when girls’s well being points are mentioned extra brazenly, with boldface names reminiscent of Drew Barrymore, Michelle Obama, Salma Hayek and others talking out about menopause. In the meantime, actor-writer-comedian Amy Schumer is a spokesperson for Tampax.
But the advertising round merchandise within the area, particularly femtech and sexual well being, nonetheless runs a gauntlet of restrictions and censorship within the U.S. and elsewhere.
Comedy queens
However humor and movie star can open doorways, with Leggero and X Mayo riffing on the origin of the time period “female hygiene,” which they are saying ought to get a gender flip.
“There needs to be a male hygiene aisle,” Leggero says within the mini-movie.
“It might simply be a giant outdated signal that mentioned, ‘Wash your ass,’” X Mayo says as the 2 mates burst out laughing.
Ultimately, the pair leads to a laundromat with a baffled man observing a pants-free Leggero, which makes good sense in context.
The brief movie drops as new proprietor Kimberly-Clark—dwelling of Kotex, Kleenex, Cottonelle and Huggies—continues to drag Thinx below its company umbrella. The transfer follows large layoffs at Thinx that culled 95 of its 109-person crew earlier this yr.
