Natasha Leggero describes her interval as “a brave-hearted warrior on the battlefield” and admits she as soon as leaked in a wave pool at a water park—and blamed it on another person.
Her compadre, X Mayo, likens her month-to-month menses to “a serial killer who can’t be happy.”
In case you’re not up for this sort of actual speak, then the brand new marketing campaign from interval care firm Thinx might not enchantment to you. However for everybody else, there’s a two-minute Ladies Journey-esque video that mixes a product demo with cheeky improv, slapstick humor and sight gags, set in opposition to the city sprawl of Los Angeles.
The work, from BBDO LA and BBDO Atlanta, is known as “12 Hour Interval Highway Journey,” however an alternate tagline may very well be, “Comedians in Vehicles Testing Panties.”
Shot in a single day whereas each girls have been on their durations, per the model, Leggero and X Mayo ad-libbed and road-raged their manner by the city’s infamous visitors whereas maintaining a free-flowing dialog, if you’ll.
The comedians are showcasing a brand new absorbent product that’s been greater than two years in improvement, per Thinx, known as LeakSafe Barrier, which touts its 12-hour safety.
Bloody good jokes
“They have been actual bleeders telling actual jokes a few actually regular bodily operate,” BBDO creatives mentioned in an announcement. The experiment aimed to brush away disgrace, “whereas giving area for those who bleed to speak about this centuries-old taboo matter.”
Strolling the stroll of girls’s illustration on the venture included a feminine director (Lara Everly), feminine producers, inventive administrators and account managers, per the company.
