Becoming a member of the Microsoft Promoting Associate Programme comes with many advantages, together with recognition in your exhausting work and achievements. The Microsoft Promoting Associate Celebration is a bi-annual occasion that highlights the distinctive and revolutionary work of our companions.
This occasion is open to all enroled Associate tier members worldwide and presents them with three awards. Take part within the subsequent spherical of the Microsoft Promoting Associate Celebration from 1 to 30 April 2024.
This half, we obtained some outstanding nominations from our international associate group. We’re thrilled to announce the winners under.
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GROWTH AWARD
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CULTURE & COMMUNITY AWARD
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PRODUCT & INNOVATION
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| BLASTNESS | INTERACTIVE STRATEGIES | IDEO FORCE |
| NOVEMBER 2023 WINNER
Awarded to the Associate that confirmed essentially the most development by income, new accounts, new trade verticals, and certifications within the earlier 6-12 months. |
NOVEMBER 2023 WINNER
Awarded to the Associate who championed variety, fairness, inclusion, and social good of their work surroundings, their consumer technique, and/or their group outreach. |
NOVEMBER 2023 WINNER
Awarded to the Associate who adopted a brand new function or revolutionary technique that delivered excellent outcomes and worth for his or her shoppers. |
We had the chance to talk with Wojciech Szymański (Chairman of the Board) and Joanna Tymowicz (Vice-President of the Board) of Ideo Pressure.
About Ideo Pressure
The historical past of Ideo Pressure is concurrently the historical past of the event of digital advertising and marketing in Poland.
Our journey started in 1999 with the founding of Ideo, a Software program Home that, over time, additionally began providing advertising and marketing actions. Finally, the know-how and advertising and marketing divisions started to separate. Because of this, Ideo Pressure was created—an company that has set its major purpose to stimulate the expansion of its shoppers by a variety of promoting actions.
As we speak, our staff contains over 80 seasoned specialists, every bringing their distinctive experience to make sure our shoppers develop stronger. With greater than 1000 profitable initiatives, we’re well-equipped to deal with your digital advertising and marketing wants.
At Ideo Pressure, we use our in depth digital expertise to leverage the total potential of e‑advertising and marketing, supporting our shoppers at each stage of the advertising and marketing and gross sales funnel.
Our companies have developed together with the event of digital advertising and marketing, always with a deal with the distinctive wants of every consumer. As we speak, we’re an company providing complete advertising and marketing companies, from search engine optimization, social media, PPC, analytics, UX, and know-how. We tailor our actions to the precise development objectives of our shoppers, guaranteeing a personalised strategy to each undertaking.
Our major purpose is to foster the expansion of our shoppers. We obtain this by constructing a media combine to assist them attain their goals. With Ideo Pressure, you will be assured that your development is our precedence. Our imaginative and prescient is collaboration, not service.
Their mission and imaginative and prescient
At Ideo Pressure, we don’t merely have shoppers; we domesticate companions. From the very starting of our collaboration, we make investments time in understanding our consumer’s enterprise. That permits us to tailor optimum advertising and marketing methods for mutual development. We consider in establishing a deep connection earlier than we begin working, fostering a spirit of cooperation somewhat than mere service. This strategy ensures that our companions really feel valued and integral to the method.
Our mission is to empower manufacturers with recent, revolutionary concepts that maintain tempo with the ever-evolving digital panorama. We keep attuned to the heartbeat of promoting developments, permitting our companions to deal with their core enterprise. We try to encourage and excite our shoppers with our revolutionary strategy. Their development is our purpose, and their satisfaction, our driving pressure.
All through our actions, we uphold the precept of transparency. We inform our companions about our actions and supply strategic recommendation, guaranteeing they really feel assured and safe in our partnership.
Success with Microsoft Promoting
Our success is the success of our shoppers.
Microsoft isn’t only a device however a transformative pressure within the success of our shoppers’ promoting campaigns. It opens up a world of prospects for reaching customers with our companions’ merchandise. With Microsoft, we will supply our shoppers alternatives and a pathway to enterprise success. Certainly, it’s an important contributor to the broader smiles on our companions’ faces.
Think about our consumer within the logistics trade. With a personalized marketing campaign focused on the proper viewers and a refined key phrase technique, they didn’t simply expertise a rise however a dramatic surge of their on-line presence and gross sales. The end result? A considerable increase in visibility, conversions, and return on promoting spend (ROAS), surpassing all expectations.
Microsoft Advertisements didn’t simply carry added worth for our consumer; they have been a cornerstone in enabling them to succeed in their purpose. Because of this, we didn’t simply earn belief; we solidified a bond. This achievement wouldn’t have been doable with out the ability of Microsoft.
Favourite instruments and options
Our favourite instruments inside Microsoft Promoting embrace the dynamic “Procuring in Viewers Community” campaigns and the precision of bid changes. The synergy between remarketing lists and Viewers Community’s attain, alongside the granular management over bids, empowers us to boost advert relevance and efficiency, driving gross sales and optimising funds allocation effectively.
Greatest win
Our crowning achievement is offering our shoppers with an promoting platform that will increase their earnings and broadens their enterprise horizons. The staggering 5000% ROAS we garnered from a marketing campaign we carried out on Microsoft for one among our esteemed companions is a testomony to this. This spectacular determine, achieved inside three months of account activation, is a supply of satisfaction for us.
The strategic strategy, collaboration with the consumer, marketing campaign administration, and steady optimisation performed a major function in reaching such outcomes. We interpret this as affirmation of our abilities in conducting campaigns with Microsoft.
Wanting forward
At Ideo Pressure, we consider within the energy of schooling. That’s why we’re dedicated to supporting our shoppers’ improvement by offering in-depth data about revolutionary advertising and marketing alternatives that may considerably increase their enterprise development.
Our dedication to educating our shoppers is obvious in our future objectives. We plan to conduct trade conferences and a sequence of webinars to share insights concerning the untapped potential of Microsoft Advertisements. This initiative has already gained momentum with the profitable internet hosting of our Lunch with E-commerce Convention, attended by over 100 enterprise representatives, and a webinar particularly tailor-made for our shoppers.
Quickly, we’ll organise extra such initiatives to current to our companions in order that they will scale their enterprise. Representatives of Ideo Pressure additionally conduct advertising and marketing lessons at larger schooling establishments. Because of us, data concerning the sensible software of this promoting system has discovered its means into tutorial partitions.
With its potential to drive development and success, Microsoft Advertisements has turn out to be an integral a part of our imaginative and prescient for consumer success. We strongly advocate it to anybody in search of to scale their e-commerce.
Their development journey
Ideo Pressure solely grows when its shoppers develop.
Our development is considerably attributed to Microsoft Advertisements. These have fortified {our relationships} with current shoppers and attracted new ones. Presently, our capability to suggest a media combine technique, with Microsoft being a key participant, is fostering extra collaborations.
Because of this, we’re perceived by potential shoppers as an company that gives strategic assist, not simply service. That helps us purchase new companions.
What began from the mere curiosity of our shoppers in the direction of Microsoft Promoting has developed right into a belief that’s strengthened by tangible outcomes. Curiously, the spectacular outcomes have usually led our companions to discover different promoting choices with our company.
Let this function a testomony to the profound impression that Microsoft Promoting has on our potential shoppers, thereby amplifying their enterprise success and ours.
Making a distinction
At Ideo Pressure, we worth collaboration over service. Our companions and shoppers are integral to our mission, and we try to interact them in our advertising and marketing schooling initiatives.
Working collectively can transcend customary enterprise goals and create a extra knowledgeable and clear advertising and marketing surroundings.
We organise common webinars and conferences devoted to Web advertising and marketing. We collaborate with a number of larger schooling establishments, the place our representatives work as lecturers in marketing-related topics. We educate elementary faculty college students on protected Web use, advise foundations, and perform promotional actions for them freed from cost.
Importantly, we consider that transparency is important to constructing belief. By sharing our data and expertise, we intention to create an surroundings the place good services attain knowledgeable customers. This transparency advantages our companions and shoppers and ensures that buyers could make knowledgeable selections, fostering a way of confidence and reassurance in our strategy.
Revolutionary concepts
Eager about innovation, we have to deal with customer support and new applied sciences. We’ve repeatedly emphasised that for Ideo Pressure, collaboration and partnership are of utmost significance—accompanying shoppers on their path to success by strategically chosen advertising and marketing actions.
At present, we’re within the means of restructuring our inner framework to raised meet our shoppers’ wants. As a part of this restructuring, we’ve established the function of staff supervisors. These people are liable for overseeing the success of our shoppers and advising account managers and specialists on learn how to improve our service. They play a pivotal function in guaranteeing that our shoppers’ wants are met, and we proceed delivering top-notch service.
The second side of innovation is the mixing of promoting and know-how. As we speak, we use synthetic intelligence in lots of areas to raised reply to the challenges of recent advertising and marketing, resembling personalisation, automation, and inference.
How does your organization incorporate GenAI into its enterprise technique and operations?
At Ideo Pressure, we uniquely combine GenAI, a strong synthetic intelligence, into our operations. GenAI’s distinctive knowledge processing capabilities considerably improve the effectivity and personalisation of our companies. Amongst different instruments, we utilise Copilot to construct integrations between purposes within the Microsoft 365 surroundings we work in (Copilot in Energy Automate device). Moreover, we use Copilot to generate high-quality content material for our web sites and our shoppers.
We additionally develop chatbots, a device that gives our enterprise companions’ shoppers with on the spot help at any time of day or night time. That improves the buyer’s expertise with the model and acts as a strong catalyst for gross sales.
Moreover, we make use of synthetic intelligence for the fast implementation of A/B checks, which permits us to validate UX hypotheses and care for our shoppers’ web site consumer paths. A good portion of the scripts for A/B checks are generated utilizing AI, making the method simpler and quicker than ever earlier than. These are simply chosen examples, however we’re satisfied that with AI, we will do extra for our shoppers.
Microsoft Promoting appreciation
Our partnerships are the cornerstone of our success, and our collaboration with esteemed enterprise companions like Microsoft is not any exception. Collectively, we chart the course of improvement plans, making a synergy that advantages each events.
Above all, we need to categorical our gratitude to Daniel Trost from Microsoft for entrusting us with the honourable title of Channel Associate. We’re grateful for his invaluable assist on the strategic degree and for his insightful feedback and suggestions relating to improvement alternatives. His assist was essential for our development, and we look ahead to additional, fruitful partnership.
We additionally thank Daniel for taking part in our Lunch with E-commerce Convention, the place he served as a speaker, speaking concerning the potential of Microsoft Advertisements. We’ll reveal that the members obtained his presentation very effectively.
Our heartfelt appreciation goes to Mo Ode, the company supervisor, and the distinctive assist staff at Microsoft. Mo’s dedication and the staff’s professionalism, responsiveness, and proactive problem-solving strategy have considerably enhanced our expertise with Microsoft Promoting. Their efforts haven’t gone unnoticed, and we look ahead to our continued collaboration.
We hope that our cooperation will proceed to evolve and that the expertise gained will create a stable basis for future initiatives.
Not an enroled associate? Don’t wait — enrol within the Microsoft Promoting Associate Programme now!
Discover extra data at https://microsoftadvertising.com/msftadspartnercelebration or by reaching out to partnerwithmsftads@microsoft.com.
