After going through a slowdown in development in 2022 and 2023, the promoting ecosystem has rebounded and is now on tempo to develop 7.8% in 2024 to a complete of $990 billion. Investments in occasions like Cannes Lions and Attainable, which cater to professionals within the promoting business, replicate long-term optimism in its continued development.
“The acquisition of Cannes Lions by Informa is a really positive sign for the industry,” stated Complicated chief government Aaron Levant. “The purchase signals that the advertising and marketing industry is in good shape with many platforms, publishers and agencies further investing in the event.”
