And our linear enterprise is essential to us. That’s the place the cultural moments start and dwell. Our tentpoles are there. The twenty fifth anniversary of the Latin Grammy Awards in November is crucial. Premios Juventud in the summertime. And now this summer time with Copa. It’s life. And that is the place customers come for his or her ardour factors, and entrepreneurs are actually seeing it. However we’re distinctive, and that’s why I believe we’re going to fare very effectively this upfront.
And final yr, the Tremendous Bowl announcement was a giant splash. How did that do?
It was essentially the most watched Tremendous Bowl on a Spanish-language community ever, and it’s been broadcast in Spanish since 2014. So, it was historic. The Nationwide Soccer League was actually completely satisfied. We had greater than 90 hours of protection in your complete week main as much as the Large Recreation. We leaned in with [shows like] Despierta América!, and we have been selling all of it all through the week, which I believe helped with the historic numbers.
We’re excited to proceed to diversify our sports activities portfolio for our shoppers. For fútbol, we’ve got over 50% of the protection of the nation. However diversifying our sports activities for the Hispanic audiences is certainly a precedence for us. That is going to be the largest summer time of soccer for us and for the Hispanic viewers. There’s nothing like Copa, and having it within the U.S. goes to be enormous. We’re excited, and we’re going to be asserting some actually huge sponsors.
Final yr, you stated that 2022 is about change and 2023 was about differentiation. What was the primary 2024 upfront message for TelevisaUnivision?
It’s clear and easy: 2024 is all about placing tradition entrance and heart. Entrepreneurs know that tradition drives all shopper conduct. And we’re an enormous tradition platform with tons of of touchpoints throughout our whole portfolio with our 4 networks, our streaming service, all of our capabilities. [We are] leaning into information, sports activities, leisure.
We’ve each cultural second and fervour level that our viewers wants, and tradition is on the heart of all the pieces we do. And all the pieces we do is principally 95% dwell. That’s additionally a really distinctive proposition throughout the panorama.
OK, my final query for you is an easy one: Will we see you and TelevisaUnivision again at upfronts subsequent yr?
In fact! Pay attention, our upfront, whatever the format—and I liked our format this yr—is a very essential second time for entrepreneurs to see and really feel the ability of our group. Like I stated, we dwell and breathe it 24/7, nevertheless it’s an unique progress driver for his or her enterprise. And that is their second and our second to convey it to life.
