Fig used its AI-driven instrument referred to as Story Knowledge to scan the aggressive panorama and determine white area in messaging. That helped inform the inventive decisions, Armour mentioned, and led to positioning Bare extra broadly as a wholesome snack and doubtlessly differentiating it from different wellness drinks.
The company had an help from manufacturing firms MJZ and ManvsMachine; the latter dealt with 6-second animations. “When Thungry” spots are operating on social and digital channels, together with Meta, YouTube, TikTok and streaming platforms resembling Disney+, Roku, BET+ and Peacock.
