AT&T is imposing $10 and $20 month-to-month worth hikes on customers of older limitless wi-fi plans beginning in August 2024, the corporate introduced. The one-line worth of those 10 “retired” plans will enhance by $10 monthly, whereas prospects with a number of traces on a plan might be hit with a complete month-to-month enhance of $20.
“When you have a single line of service in your plan, your month-to-month plan cost will enhance by $10. When you have a number of traces in your plan, your month-to-month plan cost will enhance by a complete of $20. That is the whole month-to-month enhance, not per line enhance,” AT&T stated.
AT&T has provided a dizzying array of “limitless” information plans over time, all with completely different limits and perks. Whereas limitless plans let prospects keep away from overage charges, speeds could be slowed as soon as prospects hit their high-speed information restrict. There are additionally limits on the utilization of hotspot information.
The $10 and $20 worth will increase “have an effect on most of our older limitless plans,” AT&T stated. The checklist of affected plans is as follows:
-
- AT&T Limitless & Extra Premium
- AT&T Limitless Selection Enhanced
- AT&T Limitless & Extra
- AT&T Limitless Selection II
- AT&T Limitless Plus
- AT&T Limitless Selection
- AT&T Limitless Plan
- AT&T Limitless Plus Enhanced
- AT&T Limitless Worth Plan
- AT&T Limitless Plan (with TV)
AT&T softens blow with extra high-speed information
To melt the blow of the value enhance, AT&T stated it could let prospects who hold their older plans have extra high-speed information and hotspot information:
AT&T Limitless Selection, Selection II, Selection Enhanced, Limitless & Extra, and Limitless Worth plans will now embody 75GB of high-speed information and 30GB of hotspot information. AT&T Limitless Plus, Plus Enhanced, Limitless &Extra Premium, and AT&T Limitless (with TV) plans will now embody 100GB of high-speed information and 60GB of hotspot information.
Clients might get a greater worth by switching to one in every of AT&T’s present limitless plans, which vary from $66 to $86 for a single line earlier than taxes and costs. In 2019, as we wrote on the time, Limitless & Extra price $70 monthly for one line whereas Limitless & Extra Premium price $80 monthly for a single line.
The Limitless & Extra plans changed Limitless Plus and Limitless Selection in 2018. The 2018 change resulted in AT&T’s entry-level limitless plan beginning at $70 as an alternative of the earlier $65. All these plans are affected by the value enhance slated for August 2024.
Limitless & Extra initially did not have any set quantity of high-speed information. As an alternative, that plan was topic to diminished speeds throughout occasions of community congestion no matter how a lot information the client used. The costlier Limitless & Extra Premium was given 22GB of high-speed information earlier than doable slowdowns.
Limitless & Extra initially didn’t enable cell hotspot utilization, whereas Limitless & Extra Premium allowed 15GB of high-speed cell hotspot use. The brand new will increase to high-speed information and hotspot allotments make these older plans behave a bit extra like AT&T’s present mid-range and high-end plans.
Limits on present “limitless” plans
Earlier than deciding whether or not to modify to a present plan, AT&T prospects ought to look at their limits. For the present entry-level plan titled “AT&T Limitless Starter SL,” which prices $66 for a single line, AT&T says it “might quickly gradual information speeds if the community is busy” no matter how a lot information you’ve got used.
The present mid-range providing, AT&T Limitless Further EL, is $76 for a single line and comes with 75GB of smartphone information earlier than doable slowdowns. The high-end Limitless Premium PL, which is $86 for a single line, doesn’t have slowdowns primarily based on the quantity of smartphone information you’ve got used.
The above limits do not apply to hotspot information, which is dealt with individually. Limitless Premium PL comes with 60GB of high-speed hotspot information, the mid-range plan has 30GB of high-speed hotspot information, and the entry-level plan has 5GB of high-speed hotspot information. On all three plans, hotspot speeds are slowed to a most of 128 kbps as soon as prospects use the allotment.
AT&T’s worth hike on older plans follows the same transfer by T-Cell. However not like T-Cell, AT&T did not promise that it could by no means elevate costs on these plans.
