In such a fragmented media atmosphere, what’s working for you?
There’s no shock that reside sports activities proceed to be one of many only a few issues that individuals tune into in actual time, so we’ll be entrance and middle in loads of the Nationwide Basketball Affiliation playoffs, Nationwide Hockey League and PGA Tour, in-venue and on-broadcast. Slightly little bit of linear TV, not a lot, largely OTT (excessive) and streaming to satisfy customers, particularly youthful ones, the place they’re. A whole lot of social media like YouTube, the place we’re producing our personal content material like Take Two that goes on hikes with fascinating folks, placing extra value-added content material into the world that’s not pure promoting.
