The marketing campaign comes shortly after the 2023 launch of Andrex’s partnership with Bowel Most cancers U.Ok. and broadcaster ITV, with a joint marketing campaign that includes previous Large Brother housemates and Sharon Osbourne that began appearing within the remaining week of Superstar Large Brother.
This can be adopted in April by a joint Andrex and Bowel Most cancers U.Ok. spot as a part of the broader “Get Comfy” marketing campaign dubbed “Born Unembarrassed”.
Whereas the push goals to cement Andrex as a extra purposeful model, Stone additionally desires to drive gross sales and have interaction youthful customers in a class being disrupted by direct-to-consumer (DtC) rivals equivalent to Who Offers a Crap.
“Being a giant, generic model is nice however we’ve to always work to remain related. We wish to keep as related as doable for all generations, significantly newer generations, and which means [as a brand] it’s important to re-invent your self, not utterly however maintain evolving to remain fashionable,” he mentioned.
“However in the end, that is about enabling individuals to make valued selections on a very easy stage; whether or not that’s selecting a greater product or adopting a greater routine.”
