Residence cleansing model Technique additionally built-in its Merely Nourish haircare merchandise in Amazon Stay’s Magnificence Haul and Get Prepared With Me episodes, the place host Brandi Milloy delivers trending magnificence ideas and viewers may also purchase the merchandise.
Amazon couldn’t share any extra particular particulars about how profitable Amazon Stay’s FAST procuring channel has been.
However earlier than Amazon Stay received its FAST house, greater than 1 billion viewers within the U.S. and India watched Amazon Stay streams throughout desktop, cell and Hearth TV in 2023.
To get procuring on the FAST channel, viewers can open the Amazon Purchasing app on their telephone, kind “store the present” into the search bar, and be directed to a procuring carousel highlighting the featured merchandise they see on TV.
Up subsequent: For now, shoppable content material depends on the recognition and entry to creators and celebrities, mixing shoppable social feeds and 24/7 streaming TV. Amazon Stay touts content material from folks and types like Lala Kent, Kandi Burruss Rachel Clark, Madison LeCroy, Haley Kalil and Tastemade.
