Reinforcing the Airbnb narrative
Nevertheless it’s not all concerning the new visitors for the model. Greater than 80% of bookings on Airbnb are group journeys. Together with the Icons announcement, Airbnb additionally shared updates to its interface that present a extra seamless expertise when reserving group journeys.
New options embrace shared wishlists and a redesigned messaging tab that enables different visitors within the group to speak with the host. The platform additionally tapped artists from world wide to design digital postcards of the locations.
The interface updates mirror what the model hopes to grow to be a aggressive benefit over one of many key gamers within the journey class: motels. Airbnb ranks third out there, after Expedia and Reserving.com. The variety of Airbnb listings surpassed its pre-pandemic excessive for the primary time final yr. That is regardless of cities across the globe passing legal guidelines to curb the variety of Airbnbs.
“Now that persons are touring once more, we’re reaching increasingly individuals. We’re increasing, and our viewers actually wants to grasp, ‘Why ought to I guide an Airbnb versus a lodge?’ For the brand new traveler that’s coming to Airbnb or contemplating Airbnb, we simply want to attach the dots for them,” Asai mentioned.
