As half of the present marketing campaign, the Silicon Valley firm is mulling out-of-home advertisements that pose questions and embody a QR code to search out solutions by way of its companies.
Perplexity—which lately added $63 million in series-B funds for a complete of $165 million in investments—is courting entrepreneurs and constructing its personal advert enterprise. It already counts Common McCann, Snowflake, McCann Worldgroup, Zoom, HP, Paytm and the NBA’s Cleveland Cavaliers among the many customers of its Enterprise Professional chatbot.
As these discussions proceed, Shevelenko stated it was necessary to flex Perplexity’s personal artistic muscle tissues with its first marketing campaign.
“To be credible as a platform, we should be credible as a creator,” Shevelenko stated. “That knowledgeable us in going with a riskier strategy.”
