AI-powered martech information and releases: August 8

Does your shopper product have AI? Do your self a favor and don’t inform anybody. 

A research of 1,000 folks discovered merchandise described as having AI have been constantly much less standard than people who weren’t.

“When AI is mentioned, it tends to lower emotional trust, which in turn decreases purchase intentions,” mentioned lead writer and Washington State College medical assistant professor of promoting Mesut Cicek in an announcement. “We found emotional trust plays a critical role in how consumers perceive AI-powered products.”

For instance, researchers discovered folks have been far much less prone to buy a sensible tv when its description included “artificial intelligence.” A separate group was much more probably to purchase it when the phrases have been omitted from an an identical description.

The impact was even larger with high-risk/big-ticket purchases like costly electronics or medical gadgets. Researchers mentioned this could possibly be as a result of shoppers are extra cautious of financial loss or hazard to bodily security.

“Marketers should carefully consider how they present AI in their product descriptions or develop strategies to increase emotional trust,” mentioned Cicek. “Emphasizing AI may not always be beneficial, particularly for high-risk products. Focus on describing the features or benefits and avoid the AI buzzwords.”

The research was printed within the Journal of Hospitality Advertising and marketing & Administration.

And now, right here’s this week’s AI-powered martech information and releases:

• Optimove has partnered with Captain Up and Gamanza Interact to create AI-driven gamification options. This permits for the combination of gamification options into Optimove’s advertising and marketing platform, enhancing buyer engagement by way of real-time occasion synchronization and personalised interactions. It additionally helps complete marketing campaign measurement, enabling operators to guage the effectiveness of their gamification methods.
• OLIVER’s generative AI software Slipstream lets customers create full artistic briefs to get higher outcomes from their company associate. It checks the preliminary temporary — whether or not a proper doc or a hurried e-mail – for all the important thing elements, equivalent to budgets, timings, goal audiences and goals. The person can then add any lacking gadgets. As soon as that’s accomplished, Slipstream places the temporary right into a template format and checks to see if it displays the shopper’s priorities and enterprise goals — something from the necessity to concentrate on sustainability or DEI to the model’s tone of voice and distinctive model belongings.
• Webgility’s Webgility AI Assistant is designed to help small and medium-sized companies (SMBs) automate their e-commerce workflows. This AI-powered chat assistant makes use of pure language processing to supply fast solutions and carry out duties like posting orders to QuickBooks. The function goals to streamline entry to enterprise analytics, serving to customers handle orders, refunds, and product data effectively.
• ShareThis’ new contextual focusing on answer makes use of AI to investigate internet web page content material for advert placements. It makes use of giant language fashions and shopper habits insights to reinforce URL classification and contextual focusing on with out counting on cookies. This permits advertisers to enhance the relevance and effectiveness of their advert placements.
• Adobe’s Adobe Journey Optimizer (AJO) B2B Version makes use of generative AI to create focused shopping for teams and personalised buyer journeys throughout numerous channels. It additionally assists in creating tailor-made content material and enhances collaboration between gross sales and advertising and marketing groups.
• Coveo and Optimizely are working to reinforce AI-powered search capabilities throughout digital platforms. This collaboration focuses on offering personalised person experiences by way of Coveo’s generative answering answer and superior search functionalities. The mixing goals to enhance content material discoverability and streamline entry to data, permitting companies to ship tailor-made experiences effectively.
• Dstillery built-in its viewers options with the AI-powered curation platform Onetag. This permits manufacturers and businesses utilizing the Onetag Good Curation platform to entry Dstillery’s pre-built fashions by way of personal marketplaces. These fashions make the most of ID-free expertise, which predicts the worth of an advert impression with out figuring out the person, providing a privacy-safe answer for advertisers.
• Consumr.ai’s Viewers in Movement helps manufacturers predict viewers actions utilizing deterministic information. This data-driven method gives real-time intelligence, aiding strategic planning whereas complying with GDPR and CCPA. The platform affords fast implementation and delivers detailed insights into shopper habits, enabling manufacturers to make knowledgeable choices.
• Marketeam.ai’s Maya is an AI Model Analyst designed to investigate real-time information on model and market tendencies. It generates advertising and marketing alternatives and plans whereas working with different AI brokers to reinforce efficiency throughout numerous channels, offering a complete answer for advertising and marketing evaluation and technique.
• PMG’s advertising and marketing platform Alli added two AI options to enhance marketing campaign planning and artistic insights. The Viewers Planner permits exact viewers focusing on by integrating first-party and walled backyard information, whereas Artistic Insights analyzes advert efficiency throughout channels. 
• Wondercraft has unveiled the world’s first AI “Ad Studio,” which simplifies audio advert manufacturing for artistic groups. This platform permits customers to provide and iterate studio-quality audio advertisements shortly by typing, streamlining the artistic course of for businesses and types.