It looks like Instagram, greater than some other social media platform, is evolving at a dizzying tempo. It could possibly take loads of work to maintain up because it continues to roll out new options, updates, and algorithm modifications.
That‘s the place the Instagram stats are available. There’s loads of analysis about Instagram — all the things from its customers’ demographics, model adoption stats, and all of the distinction between micro and nano influencers.
I exploit this information to tell my advertising methods and benchmark my efforts.
Learn on to uncover extra social media stats that will help you get concepts and enhance your Instagram posting technique.
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80+ Instagram Stats
Click on on a class under to leap to the stats for that class:
Instagram’s Progress
Instagram Person Demographics
Model Adoption
Instagram Submit Content material
Instagram Posting Technique
Instagram Influencer Advertising Statistics
Instagram’s Progress & Utilization
1. Instagram is predicted to succeed in 1.44 billion customers by 2025. (Statista)
2. The Instagram app at the moment has over 1.4 billion month-to-month lively customers. (Statista)
3. U.S. adults spend a mean of 33.1 minutes per day on Instagram in 2024, a 3-minute enhance from the yr earlier than. (Sprout Social)
4. Instagram advert income is anticipated to succeed in $59.61 billion in 2024. (Oberlo)
5. Instagram’s Threads has over 15 Million month-to-month lively customers. (eMarketer)
6. 53.7% of entrepreneurs plan to make use of Instagram reels for influencer advertising in 2024. (eMarketer)
7. 71% of entrepreneurs say Instagram is the platform they need to find out about most. (Skillademia)
8. There are an estimated 158.4 million Instagram customers in the USA in 2024. (DemandSage)
9. As of January 2024, India has 362.9 million Instagram customers, the biggest Instagram viewers on this planet. (Statista)
10. As of January 2024, Instagram is the fourth hottest social media platform globally based mostly on month-to-month lively customers. Fb is first. YouTube and WhatsApp rank second and third. (Statista)
11. Over 400 million Instagram customers use the Tales characteristic every day. (Keyhole)
12. As of April 2024, the most-liked put up on Instagram stays a carousel of Argentine footballer Lionel Messi and his teammates celebrating the 2022 FIFA World Cup win. (FIFA)
13. The fastest-growing content material creator on Instagram in 2024 is influencer Danchmerk, who grew from 16k to 1.6 Million followers in 8 months. (Instagram)
14. Probably the most-followed Instagram account as of March 2024 is skilled soccer participant Cristiano Ronaldo, with 672 million followers. (Forbes)
15. As of April 2024, Instagram’s personal account has 627 million followers. (Instagram)
Instagram Person Demographics
16. Over half of the worldwide Instagram inhabitants is 34 or youthful. (Statista)
17. As of January 2024, nearly 17% of world lively Instagram customers had been males between 18 and 24. (Statista)
18. Instagram’s largest demographics are Millennials and Gen Z, comprising 61.8% of customers in 2024. (MixBloom)
19. Instagram is Gen Z’s second hottest social media platform, with 75% of respondents claiming utilization of the platform, after YouTube at 80%. (Later)
20. 37.74% of the world’s 5.3 billion lively web customers repeatedly entry Instagram. (Backlinko)
21. In January 2024, 55% of Instagram customers in the USA had been ladies, and 44% had been males. (Statista)
22. Solely 7% of Instagram customers within the U.S. belong to the 13 to 17-year age group. (Statista)
23. Solely 5.7% of Instagram customers within the U.S. are 65+ as of 2024. (Statista)
24. Solely 0.2% of Instagram customers are distinctive to the platform. Most use Instagram alongside Fb (80.8%), YouTube (77.4%), and TikTok (52.8%). (Sprout Social)
25. Instagram customers lean barely into greater tax brackets, with 47% claiming family revenue over $75,000. (Hootsuite)
26. Instagram customers worldwide on Android units spend a mean of 29.7 minutes per day (14 hours 50 minutes per 30 days) on the app. (Backlinko)
27. 73% of U.S. teenagers say Instagram is one of the best ways for manufacturers to succeed in them. (eMarketer)
28. 500 million+ accounts use Instagram Tales every single day. (Fb)
29. 35% of music listeners within the U.S. who observe artists on Fb and Instagram accomplish that to attach with different followers or really feel like a part of a neighborhood. (Fb)
30. The typical Instagram person spends 33 minutes a day on the app. (Oberlo)
31. 45% of individuals in city areas use Instagram, whereas solely 25% of individuals in rural areas use the app. (Backlinko)
32. Roughly 85% of Instagram’s person base is underneath the age of 45. (Statista)
33. As of January 2024, the biggest age group on Instagram is 18-24 at 32%, {followed} by 30.6% between ages 25-34. (Statista)
34. Globally, the platform is sort of break up down the center when it comes to gender, with 51.8% male and 48.2% feminine customers. (Phyllo)
35. The numbers differ barely within the U.S., with 56% of customers aged 13+ being feminine and 44% male. (Backlinko)
36. As of January 2024, Instagram is most prevalent in India, with 358.55 million customers, {followed} by the USA (158.45 million), Brazil (122.9 million), Indonesia (104.8 million), and Turkey (56.7 million). (Backlinko)
37. 49% of Instagram customers are school graduates. (Hootsuite)
38. Over 1.628 Billion Instagram customers are reachable through promoting. (DataReportal)
39. As of January 2024, 20.3% of individuals on Earth use Instagram. (DataReportal)
Model Adoption
40. Instagram is the highest platform for influencer advertising, with 80.8% of entrepreneurs planning to make use of it in 2024. (Sprout Social)
41. 29% of entrepreneurs plan to speculate essentially the most in Instagram out of any social media platform in 2023. (Statista)
42. Concerning model security, 86% of entrepreneurs really feel comfy promoting on Instagram. (Upbeat Company)
43. 24% of entrepreneurs plan to put money into Instagram, essentially the most out of all social media platforms, in 2024. (HubSpot)
44. 70% of procuring fans flip to Instagram for product discovery. (Omnicore Company)
45. Entrepreneurs noticed the best engagement charges on Instagram from some other platform in 2024. (Hootsuite)
46. 29% of entrepreneurs say Instagram is the simplest platform for working with influencers and creators. (Statista)
47. 68% of entrepreneurs reported that Instagram generates excessive ranges of ROI. (HubSpot)
48. 21% of entrepreneurs reported that Instagram yielded essentially the most vital ROI in 2024. (HubSpot)
49. 52% of entrepreneurs plan to extend their funding in Instagram in 2024. (HubSpot)
50. In 2024, 42% of entrepreneurs felt “very comfy” promoting on Instagram, and 40% responded “considerably comfy.” (HubSpot)
51. Solely 6% of entrepreneurs plan to lower their funding in Instagram in 2024. (HubSpot)
52. 39% of entrepreneurs plan to leverage Instagram for the primary time in 2024. (HubSpot)
53. 90% of individuals on Instagram observe at the very least one enterprise. (Instagram)
54. 50% of Instagram customers are extra all in favour of a model after they see advertisements for it on Instagram. (Instagram)
55. 18% of entrepreneurs consider that Instagram has the best development potential of all social apps in 2024. (HubSpot)
56. 1 in 4 entrepreneurs say Instagram supplies the best high quality leads from any social media platform. (HubSpot)
57. Practically 1 / 4 of entrepreneurs (23%) say that Instagram leads to the best engagement ranges for his or her model in comparison with different platforms. (HubSpot)
58. 46% of entrepreneurs leverage Instagram Retailers. Of the entrepreneurs who leverage Instagram Retailers, 50% report excessive ROI. (HubSpot)
59. 41% of entrepreneurs leverage Instagram Stay Buying. Of the entrepreneurs who leverage Instagram Stay Buying, 51% report excessive ROI. (HubSpot)
60. Schooling and Well being and Wellness industries expertise the best engagement charges. (Hootsuite)
61. 67% of customers surveyed have “swiped up” on the hyperlinks of branded Tales. (HubSpot)
62. 130 million Instagram accounts faucet on a procuring put up to study extra about merchandise each month. (Omnicore Company)
Instagram Submit Content material
63. Engagement for static pictures has decreased by 44% since 2019, when Reels debuted. (Later)
64. The typical engagement charge for picture posts is .059%. (Social Pilot)
65. The typical engagement charge for carousel posts is 1.26% (Social Pilot)
66. The typical engagement charge for Reel posts is 1.23% (Social Pilot)
67. Entrepreneurs rank Instagram because the platform with one of the best in-app search capabilities. (HubSpot)
68. The preferred Instagram Reel is from Samsung and has over 1 billion views. (Way of life Asia)
69. Entrepreneurs rank Instagram because the platform with essentially the most correct algorithm, {followed} by Fb. (HubSpot)
70. A 3rd of entrepreneurs say Instagram gives essentially the most vital ROI when promoting merchandise immediately inside the app. (HubSpot)
71. Instagram Reels with the best engagement charges come from accounts with fewer than 5000 followers, with a mean engagement charge of three.79%. (Social Pilot)
72. A 3rd of entrepreneurs say Instagram gives one of the best instruments for promoting merchandise immediately inside the app. (HubSpot)
73. Over 100 million folks watch Instagram Stay every single day. (Social Pilot)
74. 70% of customers watch Instagram tales every day. (Social Pilot)
75. 50% of individuals choose humorous Instagram content material, {followed} by inventive and informative posts. (Statista)
76. Instagram Reels are the most well-liked put up format for sharing through DMs. (Instagram)
77. 40% of Instagram customers put up tales every day. (Social Pilot)
78. A mean picture on Instagram will get 23% extra engagement than one revealed on Fb. (Enterprise of Apps)
79. Probably the most geo-tagged metropolis on this planet is Los Angeles, California, and the tagged location with the best engagement is Coachella, California. (HubSpot)
Instagram Posting Technique
80. One of the best time to put up on Instagram is between 7 a.m. and 9 a.m. on weekdays. (Social Pilot)
81. Posts with a tagged location lead to 79% greater engagement than posts with out a tagged location. (Social Pilot)
82. 20% of customers surveyed put up to Instagram Tales on their enterprise account greater than as soon as per week. (HubSpot)
83. 44% of customers surveyed use Instagram Tales to advertise services or products. (HubSpot)
84. One-third of essentially the most considered Tales come from companies. (HubSpot)
85. Greater than 25 million companies use Instagram to succeed in and have interaction with audiences. (Omnicore Company)
86. 69% of U.S. entrepreneurs plan to spend most of their influencer funds on Instagram. (Omnicore Company)
87. The trade that had the best cooperation effectivity with Instagram influencers was healthcare, the place influencer posts had been 4.2x extra environment friendly than model posts. (Emplifi)
88. Instagram is now the most well-liked social platform for following manufacturers. (Advertising Charts)
Instagram Influencer Advertising Statistics
89. Instagram is the highest platform for influencer advertising, with 80.8% of entrepreneurs planning to make use of the platform for such functions in 2024 (Oberlo)
90. Nano-influencers (1,000 to 10,000 followers) comprise most of Instagram’s influencer inhabitants, at 65.4%. (Statista)
91. Micro-influencers (10,000 to 50,000 followers) account for 27.73% (Socially Highly effective)
92. Mid-tier influencers (50,000 to 500,000 followers) account for six.38% (Socially Highly effective)
93. Nano-influencers (1,000 to 10,000 followers) have the best engagement charge at 5.6% (EmbedSocial)
94. Mega-influencers and celebrities with greater than 1 million followers account for 0.23%. (EmbedSocial)
95. 77% of Instagram influencers are ladies. (WPBeginner)
96. 30% of markers say that Instagram is their high channel for ROI in influencer advertising (Socially Highly effective)
97. 25% of sponsored posts on Instagram are associated to vogue (Socially Highly effective)
98. The dimensions of the Instagram influencer advertising trade is predicted to succeed in $22.2 billion by 2025. (Socially Highly effective)
99. On common, Instagram influencers cost $418 for a sponsored put up in 2024, roughly 15.17% greater than in 2023. (Collabstr)
100. Nano-influencers cost between $10-$100 per Instagram put up. (ClearVoice)
101. Celebrities and macro influencers cost anyplace from $10,000 to over $1 million for a single Instagram put up in 2024. (Shopify)
102. Manufacturers can count on to earn $4.12 of earned media worth for every $1 spent on Instagram influencer advertising. (Shopify)
The panorama of Instagram is huge and ever-expanding. Nonetheless, understanding these key statistics will guarantee your Instagram technique is well-guided and your advertising {dollars} are allotted for max ROI.
There’s extra than simply Instagram on the market, in fact. So, obtain the free information under for the newest Instagram and Social Media developments.
