Dwell from New York, it’s Telemundo’s upfront.
Along with Telemundo presenting at NBCUniversal’s upfront occasion on Monday, Could 13, ADWEEK can solely reveal that Telemundo will host its occasion once more later that night at cultural heart The Shed in Hudson Yards.
To kick off the festivities, Telemundo will function Saturday Night time Dwell’s Marcello Hernández in a particular look.
“We’re very excited to have him on our present. Hispanics, we converse English and Spanish. We’re bilingual. And the sweetness for us is that NBCU can attain Hispanic audiences at such a large stage throughout our total portfolio,” Mónica Gil, chief administrative and advertising officer, NBCUniversal Telemundo Enterprises, informed ADWEEK. “Somebody like Marcello represents each [the English and Spanish] worlds. And my message to advertisers in some ways is that whenever you consider Hispanic audiences, we’re not both, or. We’re and.”
Along with Hernández, award-winning urbano and reggaeton singer Manuel Turizo, a musician who’s collaborated with Shakira, Marshmello, Sebastián Yatra, Ozuna and Beele, will function the musical visitor. He now joins a pantheon of expertise that has graced the Telemundo upfront stage, together with Enrique Iglesias, Nicky Jam and J Balvin.
In 2023, Telemundo’s theme was “Come With Us,” inviting manufacturers to affix them on a journey to achieve U.S. Hispanics. For 2024, Gil stated the corporate’s theme is taking issues to the “Subsequent Degree.”
“We create content material by U.S. Latinos and for U.S. Latinos. We see that as an honor and a privilege, fairly frankly,” Gil stated. “For us, it’s not nearly reaching the following stage in leisure, information, sports activities, actuality and content material. It’s our viewers. We consider that we’re setting the stage for a extra vibrant future, and ‘Subsequent Degree’ isn’t a vacation spot however our place to begin.”
Telemundo is undoubtedly reaching that viewers, coming in because the most-watched Spanish-language broadcast community throughout weekday primetime for eight weeks in a row (Feb. 26 to April 21), Gil famous, with actuality collection La Casa de Los Famosos and scripted drama El Senor de Los Cielos main the beneficial properties.
In the meantime, the corporate has a strong slate forward, with the third season of Prime Chef VIP premiering in Could, information protection underneath the banner of Choice 2024 and Telemundo “doubling down” on reside occasions because of multiplatform experiences such because the Billboard Latin Music Awards and Miss Universe.
