The U.S. Cannes Younger Lions Competitors has its latest set of winners hailing from TBWAChiatDay LA, Weber Shandwick, Initiative and FCB New York.
The 2024 winners will signify the U.S. within the international competitors throughout the Cannes Lions Pageant of Creativity in June. The competitors is rising within the U.S. with extra 500 groups finally coming into 333 official entries, a rise of 17% from 2023.
Nationwide CineMedia, which helps the Younger Lions program within the U.S., has introduced in additional manufacturers to help the initiative, together with new journey sponsor Delta Airways. The corporate will present flights for winners in order that they’ll signify America within the international competitors at Cannes. ADWEEK continued its help of the subsequent technology of creatives because the media associate for Younger Lions.
The successful groups embody:
- Digital: Jessica Nugent and Rachel Findlay, TBWAChiatDay LA
- Movie: Emma LeMay and John Chavez, Weber Shandwick
- Media: Cara Miller and Christian Savino, Initiative
- PR: Morgan Biles and Lena Church, Weber Shandwick
- Print: Chloe Bayhack and Victoria Rocha, FCB New York
This yr’s movie winners are actually two-time winners of the Younger Lions competitors, as LeMay and Chavez took dwelling high honors within the PR class final yr. For the primary time, the nonprofit associate is utilizing work from the competitors. It’s implementing parts from Riya Gupta and Payton Cianfarano’s third-place successful digital entry in a marketing campaign subsequent month.
“We redesigned the Younger Lions competitors expertise two years in the past to lift consciousness, drive larger participation, and deepen trade help to assist advance and amplify younger, various expertise in promoting,” stated Amy Tunick, CMO at NCM.
This yr’s temporary
The Cannes Younger Lions competitors requested creatives to develop a marketing campaign for the group’s 2024 nonprofit associate Gold Home, which produces an A100 Listing to honor the 100 most impactful Asian Pacific leaders throughout enterprise. The creatives wanted to design a marketing campaign that targeted on participating Gen Z in one among 5 classes: digital, movie, media, PR or print.
