“What advertising applied sciences ought to a (fill within the trade) firm have of their martech stack?” That’s a query I’m requested frequently, doubtless as a result of all firms are interested by their opponents. So I assumed I’d use it to check Google Gemini, OpenAI ChatGPT and Perplexity AI.
Gemini (previously Bard) and ChatGPT returned related content material in the same format to my question, “What advertising applied sciences ought to a luxurious retailer have of their martech stack?”
Each offered a abstract of the totally different classes of promoting expertise and the aim of every expertise. ChatGPT’s response was barely extra scannable because it numbered the elements slightly than utilizing a bolded and bulleted record.
Google Gemini
Gemini steered:
- CRM
- Content material Administration System (CMS)
- E-mail Advertising and marketing
- Social Media Advertising and marketing
- Buyer Knowledge Platform
- Advertising and marketing Analytics
- Personalization Instruments
It additionally steered Loyalty Applications, Influencer Advertising and marketing and Public Relations Software program
Dig deeper: Utilizing AI to enhance buyer expertise and buyer journey orchestration
ChatGPT
ChatGPT steered:
- CRM
- Advertising and marketing Automation Platform
- Buyer Knowledge Platform
- Content material Administration System
- Personalization Engine
- Social Media Administration
- Analytics and Reporting
- Visible Commerce Platform
- Augmented Actuality
The applied sciences within the two lists are related, however ChatGPT’s reply went a little bit additional by together with a visible commerce platform and augmented actuality.
Nevertheless, each left me wanting extra. The solutions weren’t profound and didn’t clarify why these had been the applied sciences to make use of. Based mostly on this, it’s arduous to see any distinction between Gemini and ChatGPT. Many individuals will use Gemini as a result of many individuals use Google, but it surely has no draw past that.
Perplexity AI
In distinction, Perplexity AI’s suggestion reads like a university paper. It has a abstract and is footnoted with sources. Its stack included:
- Promoting & Promotion
- Content material & Expertise
- Social & Relationships
- Commerce & Gross sales
- Knowledge Administration
One downside is that Perplexity’s expertise suggestion was extra high-level than the others. For instance, CRM was bundled underneath Social & Relationships. It might have been rather more helpful with extra granularity.
As with all AI, asking the identical query a number of instances can get totally different solutions.
With Perplexity the cited sources remained the identical every time the query was posed, however some outcomes had been extra detailed, itemizing classes like e mail advertising and giving examples of suppliers like Klayviyo. Perplexity additionally gives a associated search function that helps develop the breadth and depth of the search.
ChatGPT had some variation in its search outcomes as properly. The primary distinction was eradicating AR and Visible Commerce and changing them with Omnichannel Integration. Against this, Gemini returned the identical consequence every time.
Perplexity stood out for me as a result of it cited the sources. I discovered this handy in figuring out how reliable and credible the outcomes had been. I additionally preferred the choice to view photographs of the expertise stack on the precise facet of the web page. It’s the one chatbot that gives this and I discovered it gave me extra understanding. Additionally fascinating, Perplexity has a placeholder the place movies will sometime be listed.
Judging thought technology capability
I additionally wished to see how these bots did when it got here to producing concepts. So I requested every for 5 distinctive names for a beverage firm specializing in contemporary fruit. The responses:
| Google Gemini | OpenAI ChatGPT | Perplexity AI |
| Ripe Riot | Orchard Oasis Drinks | Fairy-Story Fruits |
| Solar-Kissed Sips | Juicy Harvest Drinks | Epic Apple Co. |
| The Orchard Collective | Fruitful Sips Co. | Whacky Watermelons |
| Blushing Nectar | Citrus Grove Refreshments | Fruit Boutique |
| Recent Squeezed Muse | Berry Bliss Drinks | Vitamin Valley |
Judging creativity is subjective. So, I evaluated the responses on the individuality of the names. ChatGPT did the worst right here, offering three names of current beverage firms. Gemini and Perplexity every had solely one among these.
Whereas I imagine Perplexity at the moment edges out Gemini in options, Alphabet’s enterprise mannequin for search could be very entrenched and will likely be troublesome to topple.
Gas on your advertising technique.
Opinions expressed on this article are these of the visitor creator and never essentially MarTech. Workers authors are listed right here.
