When AT&T Enterprise teed up a model marketing campaign concentrating on mom-and-pop retailers with a reunion of The Workplace solid, The Masters offered the proper grounds for a gap drive.
Actor Rainn Wilson (The Workplace’s Dwight Schrute) joined AT&T and its companions on an built-in Omnicom crew led by BBDO, teasing the newest installment of AT&T Enterprise’s “Subsequent Stage Community” marketing campaign on his Instagram and newly minted LinkedIn profile.
Wilson and AT&T used LinkedIn to announce the actor’s new firm—Dream With Rainn—earlier than airing a teaser throughout the Sunday broadcast of The Masters’ ultimate spherical on CBS.
Within the clip, Wilson pronounces that he has a product that may change the world, however wants a crew of coworkers to assist him deliver it to life.
Fellow The Workplace actors Jenna Fischer (Pam Beesly) and Craig Robinson (Darryl Philbin) say sure, citing an absence of higher choices. Former co-stars Brian Baumgartner (Kevin Malone) and Kate Flannery (Meredith Palmer) are much less sure. The eponymous Creed Bratton offers a tacit endorsement of Wilson’s product—the Sleep With Rain pillow—by snoozing on it.
The teaser foreshadows the launch of a fuller marketing campaign on April 18, however AT&T has good motive to covet that Sunday sports activities advertising spot on the Masters.
Final yr, the spherical’s 12.06 million viewers on CBS had been the ninth-largest for a non-NFL sporting occasion and, in response to CBS, the most important viewers for any golf broadcast in 5 years.
In the meantime, The Workplace has remained so beloved after it went off the air at NBC in 2013 that the 57.1 billion minutes of viewership it racked up on Netflix in 2020—simply earlier than it was moved to Peacock—had been a streaming file solely damaged by Fits’ 57.7 billion minutes final yr.
“We all know that amongst viewers of The Masters, there’s a massive propensity towards enterprise homeowners,” mentioned Valerie Vargas, svp of promoting. “So what higher place than on Sunday and, fingers crossed, it’s a nail-biter that we’ll have a degree of viewership for when this teaser comes out.”
