Google’s product information specification necessities assure that each one product information submitted to the Service provider Heart is formatted accurately to optimize success for each Buying adverts and natural Buying listings.
Every year, the search big updates these specs in a bid to try to enhance buying on its platform. The updates for 2024 have now been introduced – and under is a abstract of all of the modifications you need to be conscious of.
The next modifications got here into impact on April 9, 2024:
New product information specification attributes for AI-Generated content material in Buying adverts and free listings: Google launched new attributes that now require retailers to reveal textual content content material created utilizing generative AI. Transferring ahead, you will have to make use of the structured title [structured_title] attribute and the structured description [structured_description] attribute when utilizing AI-generated titles and descriptions in your product information.
New loyalty program [loyalty_program]: Now you can use the loyalty program [loyalty_program] attribute to arrange member costs and loyalty factors within the U.S. and Japan. Including the attribute helps Google to precisely characterize the advantages of your loyalty program (as configured on Service provider Heart) throughout Google properties.
New minimal value [auto_pricing_min_price] attribute: Now you can use the minimal value [auto_pricing_min_price] attribute to set the bottom or minimal marketed value (MAP) to which a product’s value will be lowered. Google makes use of this data for options equivalent to sale value recommendations, automated reductions, and dynamic promotions.
Up to date steerage on installment [installment]- primarily based gives: Google is updating its steerage relating to the utilization of the installment attribute. A proposal that makes use of this attribute will likely be thought-about as one the place the product will be bought by paying the total value upfront utilizing the worth attribute or in installments. With this replace, Google is increasing the installment attribute by introducing a brand new downpayment sub-attribute to specify if the product requires a partial upfront cost. Beforehand, such down funds needed to be supplied utilizing the worth attribute.
Moreover, Google is including a credit score sort [credit_type] sub-attribute to the installment [installment] attribute particularly for Car adverts. That is to permit specifying whether or not the kind of installment credit score is lease [lease] or finance [finance].
New free delivery threshold [free_shipping_threshold] attribute: Entrepreneurs in all nations can now use the free delivery threshold [free_shipping_threshold] attribute to point the minimal order worth above which delivery is free.
Up to date steerage on the inclusion of government-imposed charges within the delivery [shipping] attributes: Google is updating its steerage across the utilization of the delivery attribute. Don’t embrace government-imposed charges equivalent to import duties, recycling charges, copyright charges, or state-specific retail supply charges within the delivery value.
Adjustments beginning on July 31
Increasing the record of nations the place delivery value is required: Google is increasing the record of nations the place delivery value is required and enforced to extra nations. Affords with out delivery prices will now be disapproved in these nations:
Adjustments beginning on September 1
Pickup technique [pickup_method] will likely be optionally available for Native Stock Adverts: Google is simplifying stock dealing with for LIA retailers that use the pickup at the moment or pickup later options by making pickup technique [pickup_method] optionally available. Pickup technique [pickup_method] will not be required to allow pickup to your gives. Study extra in regards to the LIA stock feed specification.
Eradicating energy_efficiency_class attributes: Google is deprecating the vitality effectivity attributes in favor of the certification attribute certification [certification] which was launched in 2023.
Eradicating using the worth [price] attribute for down funds when utilized in mixture with the installment [installment] attribute: Google is eradicating help for offering downpayment utilizing the worth [price] attribute after September 1.
Why we care. Following Service provider Heart tips, together with the updates talked about, ensures your product listings are eligible to indicate in search outcomes. New attributes like loyalty applications may incentivize clients to return, whereas the free delivery threshold would possibly encourage them to spend extra, finally boosting your ROI.
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Deep dive. Learn Google’s announcement in full for extra data.
