Interactive Posts: Steal these concepts and say goodbye to boring social media

By Rhonda Bradley April 9, 2024

Have you ever ever dreamed about waking as much as uncover that your model’s social media web page went viral in a single day?

Or that, inside a number of months, you had been in a position to construct a extremely engaged viewers that appears like an actual group?

Social media success occurs on completely different timelines, however there’s one factor you’ll be able to depend on: Interactive content material is among the most dependable methods to get there.

Whether or not you’re seeking to broaden attain and consciousness, develop your viewers, or drive visitors and conversions, engagement is the important thing to creating it occur on social media. 

Maintain studying for artistic and standard concepts on learn how to create interactive content material in your model. You’ll discover concepts and ideas, plus insights, tales, and suggestions from individuals with first-hand expertise.

What’s interactive social media content material?

Interactive social media posts are any sort of content material that encourages customers to actively interact along with your content material. Interactive posts could take the type of movies, Tales, picture posts, adverts, or some other type of content material.

Some interactive content material makes use of textual content to encourage engagement, whereas others characteristic instruments or know-how akin to stickers, polls, and augmented actuality.

For instance, NP Digital makes use of polls, particularly on Instagram and LinkedIn, to encourage engagement from its viewers.

“Our favourite sort of interactive social media is polls – each on LinkedIn and Instagram – as a result of they permit our viewers to supply their enter on trade developments, the place they’ll touch upon these posts so as to add additional context.”

– Kayla Bautista, Social Media Supervisor, NP Digital

On any social media channel, interactive content material might help enhance your engagement charges, attain, and visibility within the feeds.

Why interactive posts matter

Interactive social media posts assist enhance engagement charges in your model. These increased engagement charges ship a number of advantages:

• Lets the platform’s algorithm know that your content material is effective, typically leading to higher visibility in social media feeds for all of your model posts.

• Builds group by making a two-way dialog that makes your viewers really feel seen, heard, and appreciated.
• Encourages sharing, which exposes your content material to new audiences and boosts your model consciousness. 

• Supplies your model with useful insights into your viewers’s opinions, preferences, ache factors, and favourite kinds of content material.

Greater than 5 billion social media customers spend a mean of 12 billion hours utilizing social media platforms every day. Most of them (these aged 16 – 64) go surfing to keep up a correspondence with family and friends, fill their spare time, and skim information tales. 

A good portion of social media customers additionally go surfing to view and work together with model content material like yours. 

Listed below are a number of of the principle causes individuals use social media:

• 35% are searching for content material
• 27% are looking for inspiration on what to do and purchase
• 26% are searching for merchandise to buy
• 22% wish to see content material from their favourite manufacturers

Top-of-the-line methods to interact social media customers is thru interactive content material. This opens the door to conversions, gross sales, and visitors that may generate actual income.

Interactive put up concepts for social media content material

Fundraising campaigns, UCG campaigns, and reside movies are a number of the most profitable kinds of interactive social media content material (throughout all channels).

Fundraising campaigns

Fundraisers are an incredible alternative to share compelling tales associated to a trigger your viewers cares about. They encourage empathy and construct an emotional connection between you and your viewers. 

Interactive posts encourage individuals to become involved and assist make your fundraiser successful. 

Strive the next interactive put up concepts to help your fundraiser:

• Quizzes concerning the trigger
• Contests and giveaways that encourage individuals to share photographs or tales associated to the trigger
• Challenges just like the ALS Ice Bucket Problem and the Betty White Problem

UGC Campaigns

UGC (user-generated content material) campaigns encourage interplay by asking followers and prospects to create, share, or work together with content material in your behalf. 

For instance, the Natura Marketa UGC put up under reveals a typical UGC Giveaway contest. To enter its giveaway drawing, customers should tag two pals. 

UGC campaigns give your model attain and engagement a large enhance as a result of they expose your model to new individuals and construct belief and credibility.

Different user-generated content material concepts embrace:

• Picture/video contests with prize incentives
• “Caption this” challenges
• Fill-in-the clean prompts
• Testimonials and opinions

Priyanka Swamy, CEO & Founding father of Good Locks, says interactive content material, particularly UGC, helps her model construct group and higher perceive its viewers.

“In relation to social media engagement and outcomes, interactive content material performs a vital position. One of many kinds of content material that I really like essentially the most is user-generated content material campaigns. 

We encourage our prospects to put up their experiences and footage with our merchandise. Not solely does this assist us construct a group, however it additionally offers genuine suggestions that resonates with our audience. “

Priyanka Swamy, CEO & Founder, Good Locks

Swamy shared the next suggestions for companies seeking to enhance their outcomes with interactive content material:

1. Create branded hashtags.
2. Host photograph challenges or contests.
3. Invite contributors to repost their content material.
4. Share their tales.
5. Provide incentives, like reductions or options, on our social channels.

Interactive video 

Interactive video creates a two-way dialog that makes viewers really feel like lively contributors as an alternative of passive observers. 

Construct belief with followers by answering questions on your product. Generate extra leads by encouraging viewers to subscribe to your electronic mail record. Achieve useful insights by asking questions and inspiring reside suggestions.

Different interactive video concepts embrace:

• Stay polls and quizzes
• Q&As
• Stay contests and giveaways
• Product tutorials and demonstrations (encourage questions and reply them on the spot)
• Digital occasions
• Stay stream purchasing

For instance, watercolor artist and product designer Kristy Rice makes use of textual content overlays to show Instagram Reels movies into interactive content material. “Remark ‘empty’ and I’ll DM you a hyperlink to buy!”

Interactive Fb content material

Twenty % of consumers start their search on Fb, the world’s most-used social media platform. To interact customers on Fb, take into account interactive movies, Tales, and picture posts.

Interactive Fb put up concepts

On Fb, plenty of customers like to look at and observe with out collaborating. That’s why inspiring individuals to interact with interactive posts can go a great distance towards constructing a stronger connection along with your viewers.

This or That put up instance

Listed below are some concepts for interactive posts on Fb:

• Fill-in-the-Blanks: Current two choices and ask individuals to decide on their favourite.

• “This or That” Eventualities: Current two choices and let individuals select their favourite.

• Caption Contests: Submit a humorous photograph, and let your viewers compete for the very best caption.

• Share Your Story: Encourage your viewers to share experiences associated to a brand-relevant matter.

• Polls and surveys: Let your viewers vote or check their data in a playful method.

• Carousels: Encourage swipe-throughs with compelling carousel posts and adverts.

Interactive Fb Stay video concepts

Stay streaming video is a wonderful strategy to interact followers on Fb and Instagram.

Listed below are some standard Fb Stay video concepts:

• AMAs (Ask Me Something): Host reside Q&A periods and let viewers steer the dialog with questions and feedback.

• Espresso Clutch: Create informal, conversational periods targeted on a selected (brand-related) matter. Maintain espresso clutch periods at a scheduled time every week for the very best outcomes.

• Stay Tutorials/Demonstrations: Share DIY suggestions, host a reside cooking class, share useful suggestions that solicit questions and feedback, or ask for enter in your subsequent product.

• Announce contest/giveaway winners: Construct pleasure with UGC content material, then announce your contest winners in a reside video broadcast.

Interactive Fb advert concepts

Fb adverts present you the prospect to make use of augmented actuality and 360 movies to immediate engagement from viewers. 

Listed below are some partaking concepts for interactive Fb adverts:

• Prompt Expertise: A full-screen cellular expertise opens up when somebody faucets in your advert.

• Ballot Adverts: Embrace interactive polls straight in your advert.

• Lead Adverts: Adverts that embrace a lead era kind customers can simply fill out.

• Assortment Adverts: Showcase a variety of merchandise and let customers faucet to study extra. 

• 360-degree Movies and Photos: Let customers discover merchandise or environments from all angles for a extra hands-on really feel.

• Quizzes & Trivia: Use a quiz format to teach customers about your product or model in a enjoyable method.

Interactive Instagram content material

Half of weekly Instagram customers wish to see extra humorous content material, and greater than 45% of them want to see extra creativity, in accordance with a current Statista survey.

As you’re contemplating interactive Instagram content material, search for codecs that assist you to get artistic or humorous!

Should you’re seeking to enhance engagement on Instagram, run extra contests. Contest posts obtain 64 occasions extra remark engagement than some other sort of put up.

Listed below are some interactive put up concepts for Instagram:

• Contests or giveaways that require tagging or photographs along with your model hashtag
• Picture contests, in-store contests, drawing, and giveaways
• Earlier than & after picture posts related to your model or product
• “Would you relatively” situations that allow individuals choose a aspect

You’ll be able to flip any Instagram picture put up into interactive content material by asking the precise questions or posing enjoyable challenges!

Senior health coach Benedict Ang says that challenges and contests carry out constantly effectively for his firm, TotalShape.

Ang explains, “Whether or not it’s a health problem like a 30-day exercise program or a wholesome recipe contest, these sorts of initiatives actually get our followers excited and concerned.” 

He provides that engagement isn’t the one profit they get pleasure from, “After they see others collaborating and sharing their progress, it creates a way of camaraderie and motivation. Plus, it’s a incredible method for us to showcase the effectiveness of our applications and interact with our viewers in a enjoyable and interactive method.”

Interactive Instagram and Fb Story concepts

Instagram and Fb Tales are a must-publish for any model seeking to enhance engagement on the platform. Its Story stickers allow you to flip each web page into an interactive expertise.

Greatest interactive Instagram Story stickers:

• Ballot Stickers
• Quiz Stickers
• Questions Sticker
• Emoji Slider
• Countdown Sticker
• Point out Tag

Instagram Story stickers are a good way to interact your viewers, and customers love partaking in Tales. 

For instance, Mercedes Benz and Chef Carla Corridor use questions, ballot stickers, and tagging in Instagram and Fb content material.

Steve Pogson, founding father of First Pier e-commerce progress company, says that interactive Tales make a huge impact for his manufacturers. 

“We give attention to creating polls, quizzes, and ‘ask me something’ periods which might be straight related to the model’s services or products.” 

For instance, Pogson used this interactive method for a skincare model, working every day polls about individuals’s skincare routines and preferences. “This not solely elevated story engagement charges,” he defined, “but in addition offered useful insights into the client’s wants and preferences, which additional knowledgeable the model’s advertising and product growth methods.”

Interactive content material for engagement, consciousness, and conversion

Interactive social media content material can drive large engagement and consciousness in your model.

It might probably additionally gasoline the numbers that matter most: conversion and gross sales.

Subsequent time you’re creating interactive content material in your social media pages, take into account methods you would possibly encourage viewers to subscribe to your mailing record. For instance, you would possibly use a hyperlink in bio instrument to embed an electronic mail subscribe kind. Or point out that electronic mail subscribers get unique reductions.

Encourage your social media viewers to subscribe to your electronic mail record accomplishes two issues:

1. Provides you a strategy to nurture leads via your advertising funnel, finally resulting in extra gross sales.
2. Grants you “possession” of your social media followers, including them to a platform the place you personal all the information. If the social platform ever will get shut down, or in the event you can’t entry it, your electronic mail knowledge will assist you to keep in contact along with your viewers — perpetually.

At AWeber, we focus on serving to you flip leads into gross sales with electronic mail advertising, touchdown pages, and hyperlink in bio pages. You’ll love our big choice of templates that allow you to create skilled touchdown pages, electronic mail sequence, and ink in bio hubs in minutes.

We’ve received a free account along with your title on it. Strive AWeber right now!