The brand new The Strolling Lifeless spinoff goes to the canines, and AMC Networks wouldn’t have it some other approach.
Forward of its in-person upfront occasion slated for April 10 at Chelsea Manufacturing facility in New York, AMC Networks is making a number of bulletins, together with revealing its subsequent foray into mental property from The Strolling Lifeless universe, with an upcoming collection known as The Strolling Canines.
The present comes from the corporate’s content material room—AMC Networks’ in-house branded leisure studio that connects manufacturers to its IP—and capitalizes on viewers’ love for Canine, Daryl Dixon’s canine companion in The Strolling Lifeless universe. The talk-show-like collection will showcase Strolling Lifeless expertise bringing their pooches alongside for chats with followers and types alike.
“We all know that the connection between Daryl and Canine is one which pops. We promote a ton of merch round Canine, so it is a actually enjoyable premise for an unique collection,” stated Kim Granito, chief advertising and marketing officer of AMC Networks. “Lots of the forged members have canines of their very own, and followers need to know extra, so it is a discuss present with Strolling Lifeless canine house owners, their canines and types.”
It’s all a part of the corporate’s philosophy and new tagline heading into upfront season, “Leisure Uncompromised,” Kim Kelleher, chief business officer of AMC Networks, instructed ADWEEK.
In line with Kelleher, the corporate is specializing in all facets of fandom for the upfront, connecting viewers to the AMC Networks IP they care about in new methods with premium, high quality choices and bringing entrepreneurs alongside for the experience.
“At a time when there’s a lot evolving within the business and so many shifting elements, it’s very simple to compromise, to make cheaper stuff, quick audiences and excessive quantity. We’re staying very dedicated to a high quality product,” Kelleher instructed ADWEEK. “That’s what our studio does finest. We aren’t going to waver on that.”
Bringing fandom to entrepreneurs
In an effort to encourage fandom amongst entrepreneurs, Granito stated this yr’s upfront occasion will probably be much more experiential than earlier years, with immersive screens, expertise at each desk and surprises all through the evening.
