Google issued a reminder that it will likely be discontinuing all Common Analytics (UA) companies and APIs on July 1, 2024.
With Google Analytics 4 (GA4) properties totally changing UA, entry to UA properties by means of the Google Analytics front-end and APIs will now not be obtainable beginning in July.
When you haven’t totally migrated to GA4 properties, Google advises following the migration information to start transitioning as quickly as doable.
Why we care. If you don’t obtain or export your information earlier than UA sunsets, it will likely be completely deleted by Google and, sadly, not recoverable, which may impression marketing campaign efficiency.
Exporting your information. To retain entry to your information out of your UA property, observe one of many strategies outlined within the Google Analytics Assist Heart. When you plan to make the most of the BigQuery integration for exporting historic information out of your Common Analytics 360 property, Google strongly advises beginning this course of instantly.
What’s altering? When Common Analytics companies cease, you gained’t be capable to entry or use any information or settings by means of advertiser, writer, or different product integrations. For instance:
- As soon as Common Analytics companies finish, new conversions, together with targets and ecommerce transactions, will now not be measured. This contains conversions inside linked promoting accounts. This alteration may impression the efficiency of advert campaigns, particularly if these conversions are used alongside Sensible Bidding methods.
- Common Analytics viewers lists might be closed. This closure may impression the activation and efficiency of advert campaigns that depend on these lists for concentrating on.
- API requests related to Common Analytics properties will fail. This contains requests for deleting Common Analytics information by way of the Consumer Deletion API. Consequently, instruments depending on this API, corresponding to Looker Studio, is not going to show any Common Analytics information.
- You possibly can request BigQuery export and backfill of historic information from Common Analytics 360 properties solely till June 30. Any information already exported will stay accessible in BigQuery.
- Attribution Initiatives that have been a part of Attribution (beta) in Google Analytics might be deleted.
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In regards to the writer
Nicola Agius is Paid Media Editor of Search Engine Land after becoming a member of in 2023. She covers paid search, paid social, retail media and extra. Previous to this, she was search engine optimization Director at Jungle Creations (2020-2023), overseeing the corporate’s editorial technique for a number of web sites. She has over 15 years of expertise in journalism and has beforehand labored at OK! Journal (2010-2014), Mail On-line (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Solar (2018-2020). She additionally beforehand teamed up with search engine optimization company Blue Array to co-author Amazon bestselling guide Mastering In-Home search engine optimization.
