You realize the expression, “What you see is what you get”? Nicely, an e-mail preview makes certain that’s the case in relation to sending e-mail advertising campaigns.
On this publish, we’ll talk about one of the best free and paid e-mail testing, previewing, and e-mail rendering instruments you should utilize to ensure your emails are prepared for the eyes of your leads and clients.
Desk of Contents
What’s an e-mail previewer?
An e-mail previewer is a instrument that helps you preview your messages earlier than sending them to your record. Previewing your messages ensures your emails are skilled, error-free, simple to learn, and prepared in your leads and clients.
Why use an e-mail previewer?
Since everybody makes use of completely different e-mail suppliers resembling Gmail, Outlook, or Yahoo, emails can seem in another way for varied subscribers.
Typically, photographs are blocked, alt textual content is lacking, or fonts received‘t render. If this occurs, you might injury your credibility and lose subscribers. That’s why it is important to check your emails earlier than you ship them.
Now, let’s take a second to evaluate HTML e-mail rendering versus plain textual content emails and previews.
HTML Emails vs. Plain Textual content Emails
HTML emails code a doc in order that an HTML reader (e.g., an internet browser) can learn and render data — this enables a web page to indicate multimedia, coloration, photographs, and extra. Plain textual content emails do not embrace any of the multimedia, colours, photographs, particular fonts, and so forth. that you just’d see in an HTML e-mail — it is simply plain textual content.
Irrespective of which e-mail kind you select, it is best to preview your emails to ensure they’re prepared in your viewers.
That is particularly vital when you go along with an HTML e-mail because it inherently consists of multimedia components, colours, fonts, branded components, photographs, and extra.
HTML E mail Preview
As your HTML emails grow to be extra refined, it is vital to preview and check your emails earlier than sending them to recipients. An HTML preview permits you to modify something obligatory earlier than the ultimate model is shipped to your viewers.
That manner, you may ship your messages to the individuals who matter most — your clients — with full confidence.
Greatest E mail Preview Instruments
- HubSpot E mail Advertising Software
- SendX
- Marketing campaign Monitor
- Mailosaur
- GlockApps
- SendForensics
From HubSpot to GlockApps, right here’s how to decide on the suitable e-mail previewer in your wants and funds. Other than previewing emails, many prompt instruments additionally embrace different e-mail advertising options, like superior testing.
1. HubSpot E mail Advertising Software
Begin utilizing HubSpot’s E mail Advertising Software program.
Value: $18 per 30 days to $800 per 30 days.
We’ve baked HubSpot’s E mail Advertising Instruments into your CRM plan. You should utilize genuine and correct buyer knowledge to energy your e-mail advertising efforts.
As a result of the CRM platform scales with your corporation, HubSpot’s E mail Advertising Instruments are perfect for rising firms.
As your subscriber depend will increase, you might have the pliability to regulate your lists accordingly. Plus, our drag-and-drop e-mail builder simplifies the method of previewing emails throughout varied platforms and units, as you may see right here.
With the additional benefit of the HubSpot AI E mail Author, managing and creating partaking e-mail campaigns has by no means been simpler. In truth, I used their AI instrument to generate the topic line for this e-mail template. Isn’t that handy?
Professional tip: You possibly can really use pre-made filters to customise your contacts and analyze the patterns in unopened or bounced emails.
2. SendX
Value: Ranges from $7.49 a month for 1–1,000 subscribers to $142.49 a month for 30,001–35,000 subscribers.
SendX is an e-mail advertising software program for knowledgeable e-mail entrepreneurs. There’s just one plan (Enterprise Plan), and the value varies primarily based in your quantity of subscribers. The Enterprise Plan consists of all software program options and limitless emails per 30 days.
SendX caters to “unfairly banned” niches, together with “cryptocurrency” and “affiliate advertising.”
Their product presents a heatmap report that includes an summary of call-to-action (CTA) success throughout campaigns. You should utilize the function to see which visuals encourage readers to take motion. Listed below are some button choices you may discover when you’re utilizing Sendx:
Professional tip: You need to whitelist your area earlier than beginning any e-mail campaigns on SendX; in any other case, your restrict shall be 10 emails. As a matter of truth, you should do that even if you improve to any of the paid plans. One thing I discovered the laborious manner.
3. Marketing campaign Monitor
Value: $11 month-to-month for his or her Lite plan; $19 month-to-month for his or her Necessities plan; and $149 month-to-month for a Premier plan
Marketing campaign Monitor’s Inbox Preview instrument reveals what your e-mail will appear to be when despatched to all main e-mail suppliers and when considered on varied units, as proven under.
You merely need to click on the view you’d like from the choices listed on the left. It’s even doable to view your e-mail with out photographs.
As well as, this instrument can test to see in case your e-mail will go fashionable spam filters to make sure it lands in your viewers’s inboxes.
Professional tip: Marketing campaign Monitor additionally supplies A/B testing options primarily based in your marketing campaign objective. Since changes can’t be made whereas an A/B check is operating, the marketing campaign guidelines comes up so you may evaluate all the things you’ve got already arrange. I discover this function extraordinarily handy!
4. Mailosaur
Value: $9 a consumer per 30 days for a starter plan; $16 a consumer per 30 days for a marketing strategy; $20 a consumer per 30 days for an expert plan; and customized pricing for enterprises
Mailosaur permits you to immediately see how your e-mail will seem on all fashionable e-mail shoppers, permitting you to catch any errors and to really feel assured that your e-mail will look nice in any inbox.
It additional permits you to view your e-mail on completely different units and completely different browsers. You’ll make sure to right any errors earlier than sending out your emails.
Professional tip: As beforehand talked about, the Mailosaur Dashboard permits you to produce e-mail previews. Nonetheless, as you may see under, the API might also be used to construct end-to-end e-mail testing in a number of coding languages.
5. GlockApps
Value: $59 month-to-month for a fundamental bundle; $99 month-to-month for a enterprise bundle; $199 month-to-month for a customized bundle
GlockApps is a deliverability instrument that helps entrepreneurs within the tech house preview and check their emails. Other than testing for spam scores, you may preview and analyze e-mail content material.
When you run the assessments, GlockApps will offer you motion steps to enhance your emails earlier than urgent ship.
Professional tip: Along with these options, utilizing its spam checker, you may monitor the situation of your e-mail, together with the inbox, promotion, and spam folders, after you push ship. As somebody who’s used the platform earlier than, I believe this helps remedy deliverability points whereas supplying you with one of the best conversion charge doable.
6. SendForensics
Value: $39 month-to-month for a model plan; $63 month-to-month for a corporation plan; $159 month-to-month for an company plan; $279 month-to-month for an enterprise plan
SendForensics is an all-in-one e-mail deliverability instrument for in-house entrepreneurs and companies. SendForensics’ instrument is especially for e-mail testing, however the paid plans additionally supply a previewing function.
As a result of the previewer doesn’t use an emulator, you’ll see your e-mail precisely the way it’ll look on a tool or browser.
Professional tip: As you may see, you should utilize the Content material tab in SendForensics to test your e-mail for any spam-causing elements. Though their content-checking function is not as strong, I believe their benefit is that each suggestion comes with a justification, so you should utilize your judgment to filter the outcomes.
Free E mail Preview Instruments
- HubSpot E mail Advertising Software
- SubjectLine.com
- MailNinja E mail Previewer
- Inbox Analyzer
- PutsMail
It is vital to notice that the next free e-mail preview instruments are additionally free e-mail testing instruments. That means, they’ve the flexibility to help with e-mail previews and e-mail testing.
1. HubSpot E mail Advertising Software
Get Began with HubSpot’s E mail Advertising Software program for Free
With HubSpot’s E mail Advertising Instruments, you may create, personalize, and optimize your advertising emails with out the necessity for any code or assist from designers.
Since this instrument is a part of the HubSpot CRM platform, you‘ll know the information you’re utilizing to customise your emails is correct. For example, personalize emails by referring to the recipient’s lifecycle stage or membership standing — then schedule your marketing campaign so your custom-made emails are despatched routinely.
Pre-made, customizable e-mail templates, and the instrument’s drag-and-drop editor will let you rapidly create lovely emails in your recipient record.
Lastly, A/B check completely different components of your emails — resembling topic strains or the time that you just ship your emails — to find out what works greatest in your viewers.
Professional tip: By including good guidelines, you may select personalised CTAs for customers primarily based on their contact lifecycle stage, machine, nation, and extra. I discovered this actually helpful, as I might additionally preview what every e-mail seems to be like when despatched.
2. SubjectLine.com
Testing the visible design of your emails is vital. Nonetheless, do not forget to preview your precise content material as nicely.
With SubjectLine.com, you may check your topic strains and obtain a free ranking out of 100. The instrument considers the overall size, phrase size, urgency, and extra.
Phrase alternative issues in your topic strains, and this instrument will assist you develop extra clickable topics so your readers usually tend to open.
Professional tip: You possibly can check out your authentic topic line and select different choices generated by their AI instrument. The one factor I’d change is that the BETA function typically creates very comparable copies, as you may see.
3. MailNinja E mail Previewer
MailNinja is an free-to-use e-mail testing instrument and uncluttered in the way it works. With this instrument, you may see instantaneous previews of your HTML emails. Moreover, you may double-check your alt textual content, ship check emails, and see how your e-mail will look on completely different units.
This can be a easy, free possibility when you do not belief or wish to use a special preview instrument than your e-mail advertising software program.
Professional tip: You possibly can rapidly preview emails with MailNinja by merely pasting the HTML code of the emails. There’s no have to do anything, so I discover it fairly hassle-free.
4. Inbox Analyzer
Inbox Analyzer, one other free e-mail testing instrument, helps take the ache out of inbox and spam testing your emails.
Ship your emails to the preferred inbox suppliers to see how they seem and in the event that they ship — this instrument will let you realize in case your e-mail hits the inbox, spam folder, or is undelivered.
Moreover, you‘ll obtain instantaneous stories in your sender scores, fame alerts, and even blocklists. With this instrument, you’ll be capable to discover points and learn to resolve them.
5. PutsMail
PutsMail is an e-mail testing instrument by Litmus. Plus, PutsMail permits you to see how your e-mail will look throughout 50+ platforms and units. This can be a useful gizmo when you’re simply in search of a fast and simple solution to preview your emails.
Professional tip: You possibly can add a Chrome extension to your browser utilizing a Litmus account. In my expertise, this makes verifying your hyperlinks, images, and tracks simpler. You possibly can guarantee each e-mail is inclusive by utilizing e-mail accessibility checks for coloration imaginative and prescient deficiencies and different points.
Paid E mail Preview Instruments
- Get Response
- Litmus
- Stripo
- Preview My E mail
- E mail on Acid
1. Get Response
Value: $19 month-to-month for e-mail advertising; $59 month-to-month for advertising automation; $119 month-to-month for ecommerce advertising
Get Response is an e-mail advertising software program that may assist you create content material, enhance gross sales, and improve visitors to your website. Preview your emails in over 25 fashionable e-mail shoppers, and decide if and when multimedia components like photographs are blocked.
Professional tip: When creating an e-mail, you might have the choice of doing it your self or utilizing AI to design it. You possibly can mix each variations to see which performs higher, and it’s time-efficient.
2. Litmus
Value: $99 month-to-month for Litmus Primary; $199 month-to-month for Litmus Plus
Litmus is a instrument for testing and creating e-mail campaigns. With a paid account, you will achieve entry to an e-mail preview testing instrument that permits you to see screenshots of your emails throughout 90+ completely different apps and units.
Litmus permits you to personalize messages at scale. It’s appropriate for established firms with massive e-mail lists. Each paid plan comes with e-mail previewing and presents limitless read-only customers. There’s a spread of templates which are simple to implement.
Higher but, you probably have a Litmus account, you may add a Chrome extension to your browser and check your emails with out ever leaving your e-mail service supplier.
With the extension, you may validate your hyperlinks, photographs, and monitoring. Plus, the extension will immediately run a brand new guidelines with each edit.
Professional tip: Utilizing Litmus Spam Testing, you may examine your e-mail to spam filters to find out whether or not it’s blocked or in case your DMARC file was arrange incorrectly.
3. Stripo
Value: $15 month-to-month for a fundamental plan; $45 month-to-month for a medium plan; $95 month-to-month for a professional plan
Stripo is an intuitive e-mail builder with e-mail testing and quite a lot of out there e-mail service supplier (ESP) integrations (together with HubSpot, Gmail, Outlook, and Mailchimp). There’s a library of customized modules, so you should utilize them throughout varied campaigns.
All the emails you design with Stripo’s HTML editor are responsive, so that you’ll by no means have to fret about e-mail rendering for recipients throughout completely different units. Moreover, after constructing dynamic AMP emails with Stripo, the instrument’s code validator checks the e-mail for errors for you.
Stripo shall be releasing a “Actual-time co-editing & commenting” function for the Medium and above plans sooner or later. Stripo works for in-house entrepreneurs. There’s additionally a use case for HR managers who ship out inside newsletters.
Professional tip: We all know that the buttons in Outlook seem barely completely different from these in different e-mail suppliers. This would possibly change the uniformity and visible enchantment of an e-mail.
You possibly can activate “Assist of Outlook” if you wish to save the look of your buttons for all Outlook variations.
4. E mail Preview Companies
Value: $25 month-to-month for the standard plan; $45 month-to-month for a marketing strategy; $160 month-to-month for an expert plan; $399 month-to-month for an enterprise plan
E mail Preview Companies (previously Preview My E mail) is one other e-mail testing resolution that may assist you enhance your efficiency.
With it, you’ll get actual screenshots of your e-mail throughout all the favored e-mail suppliers in a single click on. This instrument additionally presents e-mail analytics that may assist you higher perceive your e-mail viewers.
It’s a terrific e-mail enhancement resolution for entrepreneurs, designers, and builders. Each plan has limitless e-mail previews to entry by way of a devoted inbox.
Professional tip: You possibly can detect and resolve spam issues with Preview My E mail because it compares your authentic IP deal with to greater than 50 of essentially the most broadly used blacklists within the enterprise, resembling Spamhaus, SURBL, SORBS, and others.
5. E mail on Acid
Value: $74 month-to-month for The Fundamentals; $134 month-to-month for Premium; Customized pricing for Enterprise
E mail on Acid is an e-mail preview instrument designed that can assist you show emails correctly throughout all shoppers. The e-mail previews are stay shoppers, so that you’ll see precisely what your subscribers see.
This instrument offers you screenshots, so you haven’t any questions on what your e-mail will appear to be on 90 shoppers and units. It additionally assessments for poor formatting, damaged hyperlinks, and code issues.
E mail on Acid additionally presents the flexibility to remark, edit, and evaluate e-mail previews instantly within the software program for a quicker and extra environment friendly testing course of.
Professional tip: With Marketing campaign Precheck, you may edit each a part of your e-mail earlier than sending it to recipients — making it much more thorough. You could both make the most of the built-in E mail on Acid workflow or design your personal to make use of this function.
Begin Previewing, Testing, and Rendering Your Emails
Previewing your emails is a vital a part of e-mail advertising. If individuals can‘t see your emails or your credibility is ruined, these emails haven’t performed their job.
Use an e-mail previewing and testing instrument to make sure they’re good for recipients.
Editor’s word: This publish was initially revealed in June 2020 and has been up to date for comprehensiveness.
