Ever suppose you’d click on on a HubSpot article about rebranding announcement electronic mail examples, solely to be met by a pro-wrestling anecdote? Nicely, batten down the hatches, reader, as a result of we’re heading again to pre-World Wrestling Leisure (WWE) in three, two, one.
Sparked by a long-running authorized dispute with one other well-known WWF (the World Wildlife Fund), the World Wrestling Federation (WWF) lastly relinquished its title in 2002.
The sports activities leisure large went out swinging, launching the now iconic “Get The F Out” advertising marketing campaign earlier than formally altering its title, brand, and web site to WWE.
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The WWF was already a well known firm and, regardless of a rebrand by pressure of hand, remained famend after the very fact.
Lengthy story brief? Whether or not you’re keen on or hate the promotion — heck, whether or not you’re keen on or hate professional wrestling — the WWE managed to take litigation lemons and switch ‘em into advertising lemonade.
Sadly, I don’t have that rebranding electronic mail announcement at hand (did the WWE even ship one?!). However I do have a ton extra unbelievable examples to light up and encourage you.
40 of the Greatest Rebranding E-mail Examples
Seize your beverage of selection and get comfortable as a result of it’s time to dig into 40 of the perfect rebranding electronic mail examples on your viewing pleasure. Let’s get into it.
1. Featured
In July 2023, Terkel rebranded to Featured — and with the brand new title got here a brand new brand and web site.
I spoke with Featured Founder and CEO Brett Farmiloe in regards to the change.
Based on Farmiloe, “‘Featured’ extra clearly states what we do: get specialists featured in unbelievable media retailers and supply function high quality content material to our publishing companions.”
Brett explains that for the reason that rebrand, greater than double the variety of publishers (now 1,000+) ask questions on Featured. There are additionally over double the variety of specialists answering questions on the platform (now ~30,000 specialists).
A part of the success was arguably right down to Featured’s easy and direct rebranding announcement electronic mail. It supplied a transparent rationalization of the modifications — together with why the corporate made them and the way they impacted customers.
However maybe most significantly, Featured gave current customers clear steering about what they wanted to do subsequent (login to their account by way of Featured.com.)
What I like: Brett and the Featured staff made a daring but fastidiously thought of transfer with the title change. In Farmiloe’s phrases, “This was an enormous determination for a seed stage, venture-backed startup to make 18 months into our firm historical past.” I really like that this rebrand paid off and that the rebranding announcement was clear and well-considered.
2. Smart
Early in 2023, I opened an interesting-looking electronic mail from cash switch useful resource Smart.
Actual discuss: I clicked “open” as a result of I used to be skimming emails on cell and assumed it was a cost affirmation. To be truthful to Smart, the confusion was on account of my haphazard skimming (and wishful considering!) quite than Smart’s messaging. As a result of that messaging, my good friend, was masterful.
Anywho, the crux of the e-mail was that Smart had a brand new look, switching up the colour scheme from blue to “clear, daring, inexperienced.” Apart from the colour scheme, the corporate had gone all out with the rebrand, sporting a brand new brand and totally different typography.
People aren’t all the time the largest followers of change (myself included!), so having such a stark new look may’ve been unnerving for Smart’s consumer base.
Nonetheless. the rebranding electronic mail announcement centered its clients because the inspiration for the modifications. The masterful messaging additionally made it clear that the service remained the identical regardless of a daring new look.
What I like: I cherished how Smart put its clients comfortable with clear messaging about its service, which remained the identical. I additionally dug how every part in regards to the rebrand was linked to the corporate’s values, imaginative and prescient, and, most significantly, its clients.
3. Centraal Beheer PPI
Shout out to Hristina Stefanova, head of operations at Goose‘n’Moose, for forwarding me this subsequent decide and a few context in regards to the rebrand.
“The 2 emails come from the time I used to be nonetheless residing within the Netherlands and due to this fact making pension contributions to a Dutch pension fund,” says Hristina.
Hristina explains that the ABN Amro staff opted for its current model identification when asserting the takeover and switch to Centraal Beheer. However, this announcement electronic mail was one of many final (if not the final) occasions the corporate communicated below that model identification.
The above electronic mail screenshot is Centraal Beheer PPI’s newest look, with essentially the most noticeable distinction being the title change, brand, and coloration scheme.
What I like: I recognize the best way Centraal Beheer PPI introduced the title change to its clients earlier than emailing the brand new branding.
In relation to something like cash or pensions, you actually wish to be sure to put your clients’ minds comfortable throughout any transitions. So, I think about this staggered method would’ve made the modifications much less jarring for current clients.
4. 123FormBuilder
123FormBuilder began in 2008 as an everyday contact type device.
The unique title was 123ContactForm, and its tagline was “As simple as 1-2-3” for constructing contact varieties. As years handed, customers more and more adopted the device for extra than simply contact varieties (e.g., occasion registration varieties, order varieties, surveys).
The corporate wished to replicate this evolution within the title, so 123ContactForm grew to become 123FormBuilder.
In its rebrand electronic mail announcement, the corporate up to date clients in regards to the title and brand change. However 123FormBuilder additionally clued them into the context behind the modifications.
Like Smart, 123FormBuilder’s messaging reassured its clients that regardless of rebranding, the corporate nonetheless had the identical mission. A mission carefully linked to doing the perfect for its clients.
What I like: I like that 123FormBuilder concurrently introduced the rebrand and its new product launch.
With a topic line like “We have now an essential announcement to make,” extra individuals possible opened the e-mail. And by additionally together with the brand new product launch, 123FormBuilder capitalized on these additional eyeballs.
5. Resting Enterprise Face
Our subsequent instance is from tax skilled and enterprise guide Michael Eckstein. Eckstein is the mastermind behind Resting Enterprise Face, a weekly publication about small enterprise finance and technique.
For context, Eckstein’s observe web site initially began as ecksteintaxservices.com after which grew to become ecksteinadvisory.com.
The latter is the place the publication began and what finally led to the restingbusinessface.com rebrand.
When altering up any side of your small business and explaining the modifications to your clients, readability is vital. And the e-mail Michael despatched out asserting the modifications was impeccably clear.
Readability apart, the content material of the e-mail stayed true to the loveably sassy tone of the weekly publication, which made for an attractive learn. You too can inform how a lot Michael genuinely cares in regards to the members on his electronic mail listing.
An instance of this empathy is how he reminds readers about updating their preferences and thanks them for studying on the backside.
What I like: I really like that Michael has made the directions crystal clear — together with an in depth breakdown of easy methods to enable the brand new electronic mail deal with to be listed.
One other attention-grabbing side of this rebranding electronic mail is that Michael gave his readers the heads-up earlier than the modifications occurred. That’s a good suggestion as a result of it offers the e-mail essentially the most likelihood of touchdown in the fitting place. (Quite than, say, touchdown within the promotions tab or spam.)
I additionally suppose the “What did you consider at this time’s concern?” part on the finish is intelligent as a result of it reveals he welcomes (and due to this fact values) his readers’ suggestions. When your emails make individuals really feel valued, they’re extra more likely to resonate.
6. Candour
Candour is a digital company providing search engine marketing, PPC, and digital advertising providers. In 2018, the corporate rebranded from ApplinSkinner to Candour. With the rebrand got here an organization title, brand, and net deal with change.
The e-mail frontloads essential data, diving straight into essentially the most important change (transitioning from ApplinSkinner to Candour.) That is adopted by the dictionary definition of candour: “The standard of being open and sincere; frankness.”
I believe that is such a artistic approach of introducing the brand new title’s which means and, in flip, the broader connotations of the rebrand. The e-mail then reinforces this by sharing the finer factors behind Candour’s determination to rebrand: Desirous to characterize its “ethos of transparency and refreshing honesty.”
What I like: I really like that this electronic mail invitations readers and clients to come back alongside for the rebranding experience — making it a customer-centric collaborative journey. A technique Candour achieves that is by asserting the branding modifications and instantly inviting buyer suggestions on its new web site.
7. Uscreen
Uscreen, the all-in-one video membership platform for creators, not too long ago rebranded. A part of its model refresh included a “vibrant makeover” of the corporate brand. In the direction of the tip of January 2024, the corporate despatched an electronic mail revealing the change.
I believe the opening of this electronic mail is intelligent. As a subscriber to Uscreen’s electronic mail listing, I like that the messaging makes me really feel like this brand reveal is unique. It’s additionally cool how the e-mail hyperlinks the model modifications to Uscreen’s new product updates and options. The e-mail then doubles down on this by letting readers know there are much more thrilling updates en route. General, these touches make the e-mail extra partaking.
What I like: I like that the rebranding announcement electronic mail opens with a query. I don’t learn about you, however I’m all the time extra more likely to interact with content material if somebody asks me a direct query. It makes me pay extra consideration and wish to reply.
8. Shift
First issues first: I’d prefer to thank Matt Janaway, CEO of Advertising Labs, for sharing the following three examples of rebranding announcement emails. (Pleo and Notion Calendar to comply with!)
Now, let’s dive into Shift, a browser that integrates net apps. In December 2023, the Shift staff emailed current customers asserting the forthcoming rebrand. The “recent new look” included a brand new brand and up to date coloration scheme.
This rebrand announcement electronic mail instance works as a result of it’s brief, candy, and to the purpose. The e-mail format additionally components in consumer expertise, with headings, bullets, and daring/italic textual content for a greater studying expertise. In brief, even when you simply scanned this electronic mail, you’d know what’s altering and what meaning for you.
What I like: I believe it’s efficient how the e-mail doesn’t simply inform customers what modified and why. But in addition the place they’d see the modifications when utilizing the product or interacting with the Shift model.
9. Pleo
In 2020, Pleo, a enterprise spending answer, rebranded with a brand new brand, coloration scheme, and up to date fonts. Pleo initiated the modifications to rejoice “the values that we already know join with clients such as you: belief, transparency, and empowering your individuals.”
Pleo’s subsequent rebranding electronic mail announcement works as a result of it’s so darn visually pleasing. The colour palette is gorgeous, and the headings assist with readability.
Why is that essential? As a result of when an electronic mail’s aesthetically pleasing, it’s not simply simpler to learn, however individuals are extra more likely to need to learn it during.
What I like: Design delight apart, the artistic topic line “Out with (most of) the previous, in with the brand new Pleo” hooks you in with out being overly sensationalized or clickbaity. In brief, it lets readers know precisely what to anticipate from the e-mail and does so in a enjoyable approach.
10. Notion Calendar
On the time of writing, the mud has barely settled on Notion’s announcement that Cron is now Notion Calendar: “A unified strategy to handle all of the issues competing on your time.”
Though they acquired Cron in 2022, the calendar app’s remaining amalgamation into Notion may’ve felt barely abrasive for current customers.
So it was paramount that Notion Calendar’s rebranding announcement electronic mail a) put current Cron customers comfortable, and b) gave them every part they wanted to know to proceed to make use of the product with as little friction as doable throughout the transition.
In my humble opinion, the announcement did an excellent job of tackling each a) and b). The e-mail clearly defined the rationale for the change and what customers ought to anticipate from Notion Calendar proper now. Portray a imaginative and prescient for the long run — a imaginative and prescient customers may get enthusiastic about — was the ultimate icing on the cake.
What I like: I believe the side of the e-mail I preferred essentially the most was how Raphael signed off on the finish with some delicate subsequent steps outlined for readers — i.e., keep in contact by way of the brand new electronic mail channel and keep tuned to Raphael’s X account.
11. Meetanshi
In 2021, Meetanshi, a platform offering Magento extensions, providers, and options for ecommerce companies, introduced its rebranding with a totally new look.
The corporate was approaching 4 profitable years in enterprise and acknowledged how its staff, core values, and choices had advanced. The rebranding was the enterprise’s effort to match and rejoice what “Meetanshi” had turn into.
With a daring background coloration, sharp copy, and easy-to-read font, Meetanshi’s rebranding electronic mail announcement packs a punch. However of all these components, I believe the copy works particularly properly. It’s direct, but conversational and simple to digest, making the e-mail a straightforward, partaking learn.
What I like: I really like that peachy background coloration. It makes a daring assertion, however it doesn’t overpower the copy, which stays legible.
12. BILL
Again in 2022, monetary operations platform Invoice.com modified its title to BILL and commenced “modernizing the appear and feel” of the model. The intention behind the model refresh was to “create a extra partaking expertise.”
In the meantime, the title change was impressed by how the corporate is referred to colloquially by its clients.
Though the screenshot doesn’t present it, the topic line was “Spring has sprung — and so has BILL’s new look.” Of all the topic strains I’ve seen whereas crafting this text, I’ve to say that’s certainly one of my favorites. It’s a unusual approach of claiming, “Hey, now we have a brand new look.”
The e-mail additionally matches the rebrand’s purpose of making a extra fashionable really feel — particularly the graphic design components. (The hand holding a cell phone and the dotted thrives give the aesthetic some fashionable vitality.)
What I like: It needs to be the colour palette, design thrives, and topic line for me. All of those components mixed make an impactful rebranding announcement electronic mail.
13. LOOP
Subsequent up is LOOP. LOOP offers truthful and equitable automotive insurance coverage to clients primarily based on how and the place they drive. At its core, the corporate is on a mission to supply a fairer various to what presently exists within the “damaged” automotive insurance coverage business.
LOOP can be a B-Corp dedicated to giving again to native communities. These noble objectives feed into the model’s “Drive Good” tagline.
When LOOP introduced the rebrand, they mentioned, “We’re going to begin wanting a bit of totally different. But it surely’s good totally different.”
Utilizing and underlining the phrase “good” harks again to the corporate mission and tagline. However the phrasing additionally reassures clients that whereas the corporate has rebranded, LOOP will stay true to its core mission and values.
What I like: I really like that the LOOP rebrand was impressed by its mission and values. And I actually love that the founders defined the intention behind the rebrand so thoughtfully of their rebranding announcement electronic mail.
14. Rocketseed
Rocketseed is a number one B2B SaaS firm providing enterprise electronic mail signature administration to a worldwide buyer base. I spoke to Rocketseed’s World Advertising Director Jennifer Bassett about rebranding.
“In September 2023, following in-depth analysis and a strategic overview, we ‘refreshed’ the Rocketseed model to replicate the flexibility of our platform to present clients ‘one-to-one electronic mail advertising at scale,’” says Bassett.
A part of the model refresh included updating varied features of the corporate’s model identification and communications whereas retaining Rocketseed’s title recognition and belief.
Based on Bassett, Rocketseed despatched a mailer to the corporate database asserting the model refresh. However, in addition they applied a extra sustained electronic mail method, sending out “impactful, interactive banners asserting the model refresh.”
These banners had been “utilized on the high of each enterprise electronic mail that our workers despatched to clients, prospects, and companions for the next month.”
By clicking the banner’s call-to-action (CTA), recipients may learn an in depth rationalization of Rocketseed’s model refresh, its core model values, the visible updates they might anticipate to see, and the importance of the brand new tagline “one-to-one electronic mail advertising at scale.”
What I like: I really like that Rocketseed took an iterative method to its rebranding announcement emails by sending an explainer and following up with a rebrand announcement banner on the high of all electronic mail communications.
15. Endota
Endota is a purpose-led model that develops COSMOS natural licensed and results-based skincare. Endota Founder Melanie Gleeson began the firm in 2000 to “give again and encourage individuals to attach with themselves, the surroundings, and others.”
Each the rebrand and the rebranding electronic mail announcement mirrored Gleeson’s continued imaginative and prescient. You want look no additional than the e-mail’s topic line, “A brand new search for Endota to proceed to nourish and nurture you,” to see that in motion.
The e-mail format, with a human picture to attract the reader in and loads of white house for readability, additionally works. This creates a relaxing vibe that displays the nourishing aspect of Endota’s merchandise.
When it comes to the content material, there’s not a variety of writing, however what they do have counts. Like LOOP, the model hyperlinks all of the modifications to its unique mission. Then, it reaffirms that it’s nonetheless dedicated to that imaginative and prescient.
What I like: I believe the affirmation on the finish of the e-mail is such a pleasant contact. It showcases Endota’s concentrate on serving to clients mindfully embrace well-being rituals. If the model does this on all electronic mail communications, it helps retain some continuity whereas subtly aligning the rebrand as a pressure for good.
16. Butter
Butter is a web-based device that helps you put together, run, and recap collaborative classes. Within the electronic mail instance under, Butter introduced “A recent new look” and a few up to date product options. The rebrand modifications included a brand new icon set, coloration profile, and font.
First, I really like that “Oh, yoooouhoooo!” opener. It’s not like the rest I’ve seen in different rebrand announcement emails. It simply brings such a way of levity to the e-mail.
Then it’s adopted up by a pleasant “We hope you’ve had an excellent weekend…” Proper out of the gate, this electronic mail content material energized and excited me. Because of this, it’s clear to me that they’ve labored onerous to determine a robust model tone of voice.
What I like: I like the topic line: “Butter updates: A crisp new look (+ a variety of clean new stuff) ✨.” It instantly places readers within the image. Aaand, I’m additionally a sucker for an emoji — I believe they make electronic mail topic strains extra enjoyable and, thus, extra interesting. (Slightly extra “clickable,” if you’ll.)
17. Anchor (Now Spotify for Podcasters)
So, the all-in-one podcast platform Anchor has been rebranded once more for the reason that under electronic mail instance. For context, Spotify now owns Anchor, and the product goes by Spotify for Podcasters. Buuut, we’re not speaking about that rebrand. So let’s r-r-r-rewind again to the rebranding electronic mail asserting Anchor’s “new look.”
The topic electronic mail line “Introducing our new look” does what it says on the tin. But when I’m sincere, it’s a bit of bland. That mentioned, the tagline inside the e-mail physique copy is scrumptious. “Anchor’s subsequent wave” is a delicate nod to the rebrand, the corporate’s title, and the character of the product.
The e-mail explains the modifications (a brand new brand and “splashes of coloration”) and hyperlinks the rebrand again to the product. Anchor explains that that is “our type of self-expression,” and the corporate hopes it can encourage customers to talk to their “coronary heart’s content material.”
What I like: I really like that Anchor makes the rebrand extra about its customers than the corporate. They do that early by saying they’ve labored onerous on the rebrand earlier than bringing it again to how excited they’re to share it with “you.” I additionally actually like that the messaging hyperlinks again to the corporate title and product through the use of phrases like “wave,” “splashes,” and “self-expression.”
18. Coca-Cola
Now, onto Coca-Cola, the carbonated delicate drink large that wants no introduction (however it simply low-key acquired one anyway.)
This instance differs barely from most on this listing as a result of it includes rebranding a single product from a wider model. That’s against altering a single model aspect that will get utilized throughout services or products.
Like Anchor, the topic line “Weight loss plan Coke Will get a New Look” is fairly fundamental. That mentioned, the format and presentation of Coke’s rebranding announcement electronic mail is simply so pleasing to behold.
There’s a pleasant steadiness between imagery, copy, and white house, which makes it really feel PRO-fess-ional. The format additionally makes it simpler to soak up all the data as a result of not one of the components are combating with one another on your consideration.
One other important side of this electronic mail is how the corporate reassures clients that the look is altering, not the precise method. There’s additionally some wonderful trust-building social proof within the electronic mail’s headline: “America’s No.1 Promoting Zero-Calorie Beverage.”
What I like: I like that Coca-Cola doesn’t simply announce Weight loss plan Coke’s “up to date look” but in addition takes the chance to introduce 4 new Weight loss plan Coke flavors.
19. Hawaiian Airways
Hawaiian Airways, a.ok.a “Hawaii’s largest and longest-serving airline,” unveiled its new look in 2017. The model refresh included an up to date brand “that honors Pualani and the Hawaiian hospitality she represents.”
Hawaiian Airways hoped to “retain the essence of our model and transfer ahead with a bolder, more true expression of our distinctive identification.”
The airline’s rebrand intention shone by way of in its electronic mail announcement, particularly with phrasing like “Honoring the previous. Seeking to the long run.” I believe the topic line “A brand new look. The identical genuine Hawaiian expertise” additionally communicates the rebrand’s intent.
What I like: I like how respectful this rebranding announcement electronic mail instance is.
By respectful, I imply Hawaiian Airways is honoring custom, heritage, and its imaginative and prescient, all whereas placing its clients on the coronary heart of what they do. They point out “heat,” “hospitality,” and “custom,” and I’m unsure about you, however I really feel all of that by studying this electronic mail.
20. Sttark
Subsequent, now we have Sttark, a customized packaging firm primarily based in Greenville, South Carolina.
Over its 17 years in enterprise, Sttark expanded its choices past customized product labels to incorporate folding cartons and graphic design providers for packaging.
Because of this, in 2022, the corporate eliminated the phrase “label” from its title and went by way of a rebrand, switching from Frontier Label to Sttark.
I spoke with Anissa, who’s a part of Sttark’s advertising staff. Based on Anissa, the 2022 rebrand was additionally across the time Sttark started experimenting with electronic mail advertising as an organization.
“We had by no means carried out constant electronic mail advertising campaigns earlier than going by way of our rebrand. We used Klaviyo to ship a simple electronic mail to our current clients outlining our firm title change and our cause for doing so,” says Anissa. The results of Sttark’s rebranding announcement electronic mail was “A 54% Open Charge and a 5.6% Click on Charge.”
What I like: I like that, in Anissa’s phrases, Stark wished to ship “a simple electronic mail.” In my humble opinion, it was exactly that: simple and clear, and it respectfully conveyed the rebrand.
21. Pelago
Pelago (previously Give up Genius) is a digital clinic for substance use administration. The clinic rebranded in 2023 with a “new title, look, and really feel” meant to take away the stigma surrounding substance use.
The topic line of the rebranding announcement electronic mail, “Introducing Pelago (previously Give up Genius),” will get straight to essentially the most obvious side of the rebrand: The title change. With one thing as large as a reputation change, it’s in all probability higher to stay to the KISS (Hold it easy, silly) precept. So, factors scored there.
I do have to deal with the elephant within the room, although — a shocking opening paragraph … used twice. The factor is, it’s such a forgivable “mistake” as a result of the mission of the rebrand (“to deal with stigma”) isn’t simply clearly said, however it’s an exquisite splendid to aspire to. So possibly that does bear repeating?
What I like: I just like the simplicity and class of this electronic mail. It communicates the rebrand’s why, what, and the way whereas remaining true to Pelago’s “substance use care, that works” firm ethos.
22. Wellfound
The startup job search platform rebranded from AngelList Expertise to Wellfound within the latter a part of 2022. A necessity to tell apart two companies below the AngelList umbrella sparked the brand new title and rebrand.
Every firm had grown to serve totally different buyer bases. So by retaining AngelList Enterprise the identical, whereas transitioning AngelList Expertise to Wellfound, they might set up distance between the manufacturers.
Like Pelago, Wellfound was asserting a reputation change. Additionally, like Pelago, Wellfound’s electronic mail topic line retains it clear quite than intelligent.
“AngelList Expertise is now Wellfound” immediately will get right down to enterprise, informing current clients in regards to the title change. However the pleasant “It’s good to fulfill you” follow-up takes it from being all enterprise to a personable alternate.
What I like: The rebrand displays Wellfound’s elevated understanding of its target market. The rebranding electronic mail announcement takes that premise and runs with it to the end line. (See: “Nobody is aware of change higher than the startup group,” for example of Wellfound talking on to its target market in a approach that resonates.)
23. Weglot
Weglot is a no-code web site translation answer that permits customers to launch a multilingual web site. In 2023, the platform revealed a brand new model identification to “higher convey who we’re as an organization.”
The purpose was to replicate on the skin all the expansion Weglot skilled as a staff, in addition to the evolution of its product since launching in 2016.
This rebranding announcement electronic mail had me at “💅.” (Did I point out I’m a sucker for a well-placed emoji in an electronic mail setting?)
Private preferences apart, the e-mail instantly grabs the reader’s consideration with a query–and–reply format. The remainder of the content material is simply as must-read, with clear, partaking messaging and loads of white house to let all of it breathe.
What I like: I really like that Weglot isn’t afraid to share messaging with persona. “You recognize you wish to test it out, go go go!” is an ideal instance of a enjoyable CTA that drives clients to take a desired motion. I additionally love that Weglot ends the rebranding announcement electronic mail by including worth (i.e., previewing tasty morsels like “GA4 suggestions for international manufacturers”) to its viewers.
24. Irresistible Me
Irresistible Me is a New York-based magnificence firm established in 2013.
When the corporate rebranded, it was a complete transformation encompassing each side of its model identification. Irresistible Me up to date its brand, redesigned the web site, and revamped its product packaging.
Now, that’s a complete lot of change to get down on paper. And I believe this rebranding announcement electronic mail instance captures the essence of the rebrand journey properly.
The icons are additionally a pleasant contact. They assist to spotlight the model modifications whereas the daring squares of coloration maintain the eyes shifting in the fitting route. By the “proper route,” I imply the place the vital data is all through the e-mail.
What I like: You may’t inform from the screenshot, however the star icons above “what’s new” and “what’s the identical” aren’t static; they’re animated. It’s a delicate animation, however it attracts the attention and provides persona to the e-mail.
25. Stark
Stark is a SaaS platform providing a set of built-in accessibility instruments to over 30,000 firms.
In October 2020, the firm introduced “$1.5M in funding, billing accounts, and a recent re-brand.” Via the rebrand particularly, Stark hoped to “Change the best way individuals world wide perceive, see, and learn about accessibility” and “change the best way the business spotlights incapacity.”
I really like that Stark will get proper into the guts of its rebrand mission with the highest picture within the rebranding announcement electronic mail.
By doing this, Stark doesn’t simply inform us however reveals us its objectives to “clarify that accessible design is gorgeous, and disabled doesn’t imply unable.” The “Learn Extra on our weblog” CTA button additionally affords the choice to learn extra in regards to the rebrand.
What I like: Apart from the gorgeous picture, I really like that Stark has bundled a number of bulletins into one electronic mail. It reveals that the model doesn’t wish to spam electronic mail subscribers. Taking the time to thank everybody who has supported Stark is one other good contact that humanizes this rebranding announcement electronic mail instance.
26. Typedream
Typedream Hyperlinks is a no-code link-in-bio builder.
Earlier than it was Typedream Hyperlinks, the link-in-bio builder glided by Dumplink. Typedream initiated the rebrand so the link-in-bio builder may turn into “a seamless half” of its all-in-one bundle for creators.
Typedream’s rebranding electronic mail is easy however efficient. It explains the why behind the rebrand and introduces the device’s improved UI.
I believe it’s cool how Typedream takes the chance to share a sneak peek of the device’s new options, too. Not solely does this showcase the product, however the product preview photographs break up the textual content.
What I like: I really like that Typedream clearly explains what readers can do subsequent and pairs this with the social sharing CTA buttons. The candy sign-off additionally brings the announcement again to what issues — the client’s artistic journey.
27. Motherboard
Motherboard is an worker advantages platform that was referred to as roHealth.
The corporate modified its title to replicate the broader quantity of firm advantages on supply and the very fact it was now a “complete advantages administration platform.”
Positive, the e-mail lacks bells and whistles. However I believe that’s my favourite factor in regards to the announcement. It has a selected target market in thoughts, “Employers,” and speaks on to them clearly and straightforwardly.
Despite the fact that there aren’t any photographs to interrupt up the textual content, the white background, bolded subheadings, and font enhance readability.
What I like: I like that the e-mail clearly explains the modifications, why they’re occurring, and the way they are going to influence this buyer phase.
28. Withings
Withings is a well being and health model that gives health-based units and a health-tracking app referred to as Withings Well being Mate. When the model up to date the app, it additionally gave the app icon a recent look.
Withings’ rebrand announcement electronic mail took the chance to deal with each the product updates and the emblem refresh. The e-mail defined how these modifications mirrored the corporate mission and linked that again to how its firm mission relates on to serving to its app customers attain their health objectives.
What I like: I really like the user-centric nature of this sentence: “Every of those new options has introduced us nearer to our purpose: to give you all the assistance you must attain your well being objectives, no matter they could be.”
It’s an excellent instance of centering clients inside your messaging. When the rubber hits the highway, messaging tends to resonate higher when it’s extra about them (your clients) and fewer about you.
29. A2X
A2X, an ecommerce accounting software program that serves companies and accountants, up to date its branding, switching from utilizing illustrated photographs to extra human ones. The picture under is an instance of a pre-rebrand electronic mail. As you’ll be able to see, the graphics used are illustrations quite than photographs of precise people.
The picture under is post-rebrand. The illustrated imagery within the first electronic mail is high-quality {and professional}. However I really feel like including an precise human makes the second electronic mail extra partaking. I might additionally say the post-rebrand electronic mail makes me naturally belief the corporate extra as a result of it feels genuine.
What I like: I believe the flexibility to construct belief between shopper and firm is maybe the largest takeaway right here, particularly given:
“A shopper’s degree of belief in an organization drives revenue-generating behaviors such because the probability to buy once more, desire for an organization over rivals, trial of unrelated merchandise, and propensity to share private information” (Forrester).
So, if you wish to construct belief (and drive revenue-generating behaviors), attempt utilizing photographs of actual individuals in your emails. I personally don’t suppose the pictures even should be overly “polished.”
You possibly can use a screenshot from an organization Zoom assembly quite than skilled headshots, for instance. A very powerful factor is that the individuals look actual and genuinely relatable.
30. Zight
Zight (previously referred to as CloudApp) is an all-in-one display recorder. CloudApp switched to Zight in April 2023, saying: “The brand new title and model identification align with our mission to create a happier and extra productive office for all.”
For my part, this rebranding announcement electronic mail instance works as a result of Zight has framed it by way of the client’s lens. You may see the corporate has prioritized informing and reassuring current clients in regards to the modifications.
To see this method in motion, take a look at how Zight takes the time to clarify the modifications at first of the e-mail. Then, the model closes with a P.S. part that empathizes with the consumer (i.e., “We all know title modifications could be an adjustment”).
What I like: It’s a delicate contact, however I like the best way Zight has bolded the data that can possible be most pertinent to current customers. This makes it simpler for readers to scan the e-mail and shortly see reassuring data like their utility login and pricing remaining the identical.
31. Vidico
Vidico is a video manufacturing company for tech firms.
The corporate’s 2022 rebranding “was pushed by buyer suggestions, which emphasised the necessity for a artistic accomplice who actually understands their product,” says Vidico Advertising Supervisor Laura Chaves.
The rebrand included a revamped portfolio, a recent web site, a brand new brand, and up to date visible components.
Vidico’s rebranding electronic mail announcement offers a brief recap of what’s modified and why, plus how this impacts clients. There’s additionally a pleasant steadiness between the visible and written components. The method labored. Based on Laura, the e-mail achieved a 33% open price and a 4% click on price.
What I like: I actually just like the clear “Discover the brand new Vidico” CTA button. I additionally like that the e-mail features a brief and candy overview of the rebrand, with the choice to “Head to our weblog” for individuals who want to be taught extra.
32. Summit
Summit is a lead-scoring engine for advertising machines.
After over a yr in growth, Summit introduced it was “open for basic entry with a refreshed model.” New use instances for gross sales, advertising, and product groups impressed its new positioning and web site.
Summit’s rebranding electronic mail opens with an intriguing topic line, “Massive information at Summit ⚡️” that includes the thunderbolt emoji (which is similar to its brand).
So, proper out of the gate, Summit introduced a change and integrated the model identification into the topic line. There’s additionally a great combine of images, headings, and bolded textual content to create that electronic mail must-have — readability.
What I like: I appreciated using well-placed outbound hyperlinks that defined and highlighted the brand new product use instances. I additionally like that Summit has taken the time to reply two customer-focused questions on 1) how the product has modified and a pair of) if there’s nonetheless a free model.
33. Hunter
Hunter is an all-in-one electronic mail outreach platform. Previously named E-mail Hunter, the corporate was rebranded circa 2016 with a brand new title, brand, and web site. The rebrand was impressed by how Hunter had expanded its service.
Hunter’s rebranding announcement electronic mail begins by taking a minute to rejoice what’s been an unbelievable yr. Then, the corporate introduces the “main rebrand,” explaining what has modified concerning its model.
However what I believe steals the present on this electronic mail is the paragraph explaining that nothing has modified for Hunter’s buyer base.
What I like: I like that Hunter went with this topic line: “E-mail Hunter turns into… Hunter!” I prefer it as a result of it does the job of asserting the rebrand whereas avoiding the format of “New Look, Identical [Insert Brand].” Don’t get me mistaken, that format additionally explains the e-mail is a few rebrand, however it’s fairly predictable. I additionally love that Hunter takes the time to thank clients for his or her help on the finish of the e-mail.
34. Castos
Castos is a podcast internet hosting platform aimed toward rising manufacturers.
The corporate walked the stroll of its area of interest by discussing the rebrand on its weekly podcast. The podcast went behind the scenes, sharing the why, what, and the way of the brand new web site, brand, and coloration scheme.
Though the rebrand deep-dive got here by way of podcast, Castos labored the rebrand announcement into its weekly Podcast Roundup electronic mail. The e-mail incorporates components of the brand new model identification, together with the brand new coloration scheme.
It additionally takes the chance to share a 50% off deal and coupon code for its integration accomplice, MemberSpace, as a part of the announcement. When you’ve got a proposal that provides worth to your buyer base, why not share it with them?
What I like: I really like each the clear CTAs, together with the CTA for the coupon. That mentioned, the daring purple CTA button for “Hearken to the Episode” is particularly eye-catching. I don’t learn about you, however the energy of purple compels me…
35. ConvertKit
Nicely-known creator advertising platform ConvertKit made the daring transfer to rename in 2018. Though the change from ConvertKit to Seva was short-lived, the rebranding announcement electronic mail is an attention-grabbing instance.
The e-mail begins by brazenly acknowledging the rename “appears utterly loopy.”
From then on, it’s onerous to look away as a result of the vitality of the e-mail appears frenzied, however darn, is it genuine.
There’s additionally a wonderful use of a media embed (the video of Nathan Barry’s keynote speech at Craft + Commerce) to interrupt up the textual content.
What I like: I really like that the e-mail ends with “When you’ve got questions, simply hit reply!” In a panorama of emails that say, “That is an automatic electronic mail, don’t reply” (or thereabouts), this method provides a private contact.
36. Netlify
Netlify is a contemporary net growth platform for enterprises that rebranded in March 2023. The Netlify rebrand centered round a brand new brand, which was “an thrilling first step towards a complete new visible identification.”
Netlify’s rebranding announcement featured the principle occasion (the brand new brand) on the high of the e-mail, with a side-by-side take a look at previous versus new. It is a visually thrilling strategy to present the modifications in motion whereas incorporating the brand new model identification into electronic mail communications.
The copy is simply as thrilling to learn, opening with: “A spark of inspiration from over 3M builders. A brand new brand for Netlify.” This killer line is adopted by a transparent rationalization of why (and when) the emblem change is going on, plus a strong CTA on the finish.
What I like: I really like the complete really feel of this electronic mail. It looks as if Netlify is legitimately excited in regards to the new brand, and that vitality shines by way of the copy and visuals.
37. Dig Insights
Dig Insights is a Market Analysis and Client Insights firm that rebranded in 2022.
The purpose was to maneuver from a standard analysis firm to a extra fashionable, tech-first one. As such, the corporate despatched out a rebranding announcement electronic mail explaining the modifications.
To me, this electronic mail works as a result of it has the corporate’s target market in thoughts. For context, Dig Insights’ shoppers are in advertising, so that they’ll in all probability be extra curious in regards to the “why” behind the rebrand (which Dig clearly explains.)
The e-mail ends with a couple of phrases from the corporate’s CEO discussing the brand new visible route, adopted by a piece devoted to “What subsequent?” I believe entrepreneurs will even recognize these components.
What I like: You may’t see it from the screenshot, however I really like that Dig Insights’ electronic mail announcement illustrated the rebrand with a GIF. Displaying the earlier than and after with visuals is a wonderful interactive contact that clarifies what has modified.
38. Hable
Hable is a change administration consultancy that helps individuals to work higher with know-how. Final yr (2023), Hable reached a degree the place the model wanted a refresh.
The model “hadn’t been up to date in a while and was not reflective of who we had been as a corporation. We’d grown up lots, and we would have liked our model to develop up with us,” says Hable’s Communications Supervisor Rosie Burrows-Corridor.
As a result of it was a “main rebrand,” Hable wished to ship out a rebrand announcement electronic mail to all contacts speaking the “new period for the group.”
I believe they achieved what they got down to do. The e-mail takes the time to clarify the model modifications and why they occurred.
Hable shares some background details about how they rebranded, too. However what offers it the additional particular contact is that Hable hyperlinks the modifications again to its clients.
What I like: I actually like the general vibe of the e-mail. It feels well-considered and genuinely honest, particularly when Hable describes its values. The format can be efficient, with a pleasant combination of images, textual content, coloration, and white house that retains the e-mail visually attention-grabbing.
39. Engyne
Engyne is a full-fledged search engine marketing platform for B2B SaaS startups.
Previously launchman.com, the corporate supplied a programmatic search engine marketing device that was extra targeted on the online marketing house. Engyne rebranded final yr in step with product progress and modifications.
The rebrand announcement electronic mail works as a result of it explains the product evolution and the way this has knowledgeable the model refresh. It additionally does a three-step breakdown of what this implies for current customers.
What I like: I like that this rebrand announcement comes immediately from the founders and that they’re encouraging individuals to answer to the e-mail with questions. Reassuring customers that Engyne shall be “responding to every” electronic mail response is one other personal touch.
40. EmailToolTester
EmailToolTester helps small-to-medium-sized companies examine newsletters, CRMs, and advertising automation instruments. In 2023, the corporate rebranded and despatched out a rebranding announcement electronic mail.
“We saved it quite simple and didn’t even point out the rebranding in our topic line,” says EmailToolTester Founder Robert Brandl. “The reason being that when a small enterprise rebrands, it’s large information for that enterprise. However typically, others don’t care an excessive amount of about it. That’s why we built-in it with our different content material.”
The simplicity of this rebranding electronic mail announcement speaks to me essentially the most. It additionally focuses on including worth to the reader quite than centering the model refresh.
EmailToolTester achieves this by sharing tricks to improve electronic mail engagement, with solely a delicate nod to the rebrand on the high of the e-mail.
What I like: We may argue whether or not clients do or “don’t care an excessive amount of” about firm rebrands. I really like to listen to about firm rebrands. However possibly you don’t. On the finish of the day, it’s subjective.
That mentioned, including the model announcement inside a broader electronic mail has labored for EmailToolTester. That’s maybe as a result of they adopted an method that felt true to the model and one they believed in.
Saying Your Rebrand
We’ve checked out how 40 different firms introduced their rebrands by way of electronic mail, and hopefully, you’re feeling impressed. However now it’s time so that you can share your rebranding announcement electronic mail your approach.
Offering the messaging is obvious, essentially the most vital aspect for fulfillment is taking an method you consider in. Let’s break this down.
You may get the messaging clear by explaining the what/why of your rebrand and clearly speaking how any model modifications might or might not influence clients. If it is smart (say, clients must activate a brand new account), you’ll additionally wish to cowl what they should do subsequent.
However how do you comply with a rebrand announcement method that you simply consider in? Easy. (Nicely, sort of. The whole lot appears easy on paper, proper?) Ask your self in case your rebranding announcement electronic mail resonates along with your model, values, and, maybe most significantly, your clients.
