H&M x Anamika Khanna has gone stay, after being unveiled as the newest in an extended line of H&M collaborations a number of weeks again. Sizzling on the heels of the Scandinavian high-street label’s sold-out collections with Rokh, Rabanne H&M, H&M Mugler, Isabel Marant, Balmain, Giambattista Valli, Simone Rocha and Iris Apfel, after all.
Having acquired a sneak peek of the brand new H&M assortment on the model’s London studio – and with launch day now upon us – we’re right here to let you know every thing you want to know. You heard it right here first: these items are flying off the digital cabinets.
ICYMI, Indian designer Anamika Khanna launched her label again in 1998, and shortly turned one among India’s most beloved couture designers. She was the primary Indian dressmaker to seem on the Paris Trend Week schedule, and is finest recognized for mixing conventional Indian craftsmanship with Western silhouettes and tailoring.
Now, working from a studio located in Kolkata, Khanna has developed her eclectic aptitude, and also you’ll usually discover womenswear and splendid marriage ceremony apparel adorned in hand-embroidered elaborations.
H&M has at all times prided itself in making luxurious extra accessible to the broader world by way of their unique capsules. But – following a much-celebrated collaboration with Indian couturier Sabyasachi Mukherjee in 2021 – this ladies’s and menswear assortment with Anamika Khanna solely marks H&M’s second crossover with an Indian dressmaker.
“Anamika Khanna designs clothes to encourage the wearer to express themselves,” Ann-Sofie Johansson, artistic advisor at H&M. stated. “The silhouettes are fluid and draped, often in a way that can be personalised. The prints are also intriguing. She integrates many fully printed looks, combining traditional colour elements with something more graphic.”
“I’ve always felt Indian fashion gets lost when interpreted by the rest of the world,” Anamika added. “Often, our fashion — in terms of the culture, the heritage of craft and textile embroideries — is regarded as costume or not wearable or modern enough. Things have changed a lot, and this collection with H&M allows me to take something Indian and make it global and contemporary.”
Given the web’s obsession with assertion jewelry, we’re anticipating the coral-hued drop earrings to be among the many first items within the assortment to sell-out – whereas the mosaic trousers and Handkerchief Hem Shirt are set to be in style items which double up as pyjamas or loungewear adequate to wear down.
Different items embrace flowing skirts and saris, a ravishing, traditional-cut lungi skirt which makes for the right autumn marriage ceremony visitor outfit, a sportswear-inspired two-piece go well with, Christmas party-appropriate luggage and fringed collars to raise present occassionwear ensembles.
Store H&M x Anamika Khanna from fifth September in chosen shops and on-line at hm.com. Costs vary from between £40 for a pair of earrings, to £130 for a kaftan. Save whenever you store with these H&M low cost codes at checkout.
Forward, uncover GLAMOUR’s choose of one of the best Anamika Khanna H&M items.
