In right this moment’s workforce, there’s a divisiveness round whether or not AI will profit or hurt jobs. Will it enhance productiveness? Or will it exchange human beings?
What if it did each? And for the larger good?
Enter Sheila Lirio Marcelo. In 2006, Marcelo based Care.com, a web based platform that helps households discover care for youngsters, senior members of the family and extra. The entrepreneur is coming by once more, leveraging generative AI for households in want of caregiving help.
Ohai.ai, a human assistant app, is designed to cut back the cognitive load for the “chief household officer,” who’s tasked with coordinating on a regular basis life. The premise of the app was designed with a number of household constructs in thoughts—nuclear households, divorced households, and even households with out youngsters however in want of help to juggle all of it.
Marcelo sat down with ADWEEK to share extra in regards to the inspiration that led her to start out Care, the “social responsibilities” of a marketer, and the why behind Ohai’s mission to assist resolve right this moment’s psychological overload with a private assistant accessible to all.
Her phrases have been edited for size and readability.
The chief family officer
[My husband and I] had been each raised Filipino. My husband was raised by a single mother, so he noticed the power of a working mother as a job mannequin. My mother and father had been equal companions as entrepreneurs—the Philippines has one of many narrowest gender gaps and has lots of feminine leaders. I feel that had loads to do with our perception in equal partnership.
However we positively felt the stress round planning play dates. For instance, he would typically say, “Maybe you should call the other mom to plan the play date instead of me” due to stereotypes and expectations again then.
He and I shared [duties] in our early days caregiving for our children that allowed me more room to look after my mother and father, after which as I progressed and began Care.com. We constructed it collectively, however then he took a major function for the caregiving of our children as they received older. We’ve at all times had an unimaginable partnership round that. I got here to be the breadwinner ultimately, however the household organizer for each of us. That is why I name [the role] the “chief household officer.” I’ll not essentially be doing all of the duties, however I used to be the first coordinator of the issues that wanted to be completed in our family.
