M&S has develop into the primary excessive avenue retailer to supply stoma-friendly underwear this week, because it provides a variety of stoma knickers to its already very complete lingerie providing.
In line with the Bladder & Bowel Group, a stoma is an “opening on the abdomen that can be connected to either your digestive or urinary system to allow waste (urine or faeces) to be diverted out of your body.” It seems like a small, pinkish, round piece of flesh that’s sewn to your physique. It might lie flat to your physique, or protrude out barely, and you must put on a pouch excessive. A stoma has no nerve endings, so you must really feel no ache from it, and it may be life-changing for these in want.
Till now, ladies within the UK with stomas – of which there are as much as 200,000, in accordance with Colostomy UK – have needed to store at specialist retailers for his or her underwear, which might show restrictive and costly. Enter: M&S, who’re right here to supply fashionable, confidence-boosting and cozy knicker choices to accommodate single or a number of stoma luggage. No imply feat, however so, so wanted.
Of the launch, Soozie Jenkinson – Head of Lingerie Design at M&S – stated: “We are incredibly proud to be launching our first range of Stoma Knickers this August. We have worked very closely with Colostomy UK and women living with stomas and by listening and responding to their needs, we have developed a range of knickers that are designed to provide comfort, support and all-day confidence. We have included styles with lace design details, all incorporating super soft BCI cotton and elastics and a wide waist band for extra comfort.”
Buyer suggestions was, after all, of excessive significance to M&S when it got here to creating the vary, they not instructed. A bunch of 20 ladies was fashioned, who labored to place the knickers by means of their paces in every day life and supply pivotal suggestions that was integrated into the product growth.
Elsewhere, the M&S lingerie crew labored alongside aforementioned charity Colostomy UK, to realize perception from specialists and volunteers. The outcome? A stoma knicker vary which each the model and charity are extraordinarily pleased with.
Every pair of knickers is made out of tremendous comfortable cotton, with gentle management stretch and elastic on the pocket opening for all day help. This goals to maintain the stoma bag in place all through the day and evening.
They’re accessible in black and a combined color pack in rose quartz, pink and magenta, which suggests the stoma knickers co-ordinate with the excessive avenue stalwart’s bestselling bras types inside their fundamental lingerie collections. They’re additionally accessible in sizes from UK 6 to UK 22.
As for the worth? They’re priced at £18 for the traditional Excessive Leg and Brazilian types (three packs) with lace designs at £20 (three packs). Oh, and as with M&S’ post-surgery bras, all stoma knickers shall be VAT exempt.
“With over 200,000 individuals estimated to be living with Stoma’s in the UK, as a charity, we were thrilled when the M&S lingerie team approached us regarding the development of their first stoma knicker range for Women, Libby Herbert CEO of Colostomy UK told us.
“The launch of this inclusive product signifies a significant step forward in addressing the need for accessible underwear options for those living with stoma’s and will enable them to shop with confidence and ease for the first time on the British High Street.
“M&S brings over 95 years of lingerie innovation, design and expertise to the stoma knicker market with the introduction of this range, providing a choice of stylish and affordable stoma knickers. Feedback from our volunteer who has two stoma’s trialling the knickers has been incredibly positive, and we can’t wait to hear feedback from our wider community when the collection launches to the general public this month.”
M&S’ stoma knickers comply with a complete host of different lingerie and solution-wear releases which have made life notably simpler for the ladies who’ve worn them. Assume: interval pants, nursing bras, first bras, post-surgery bras and anti-chafing shorts. M&S, we salute you.
The M&S Stoma-Pleasant Underwear line is offered on-line at www.marksandspencer.com and in chosen shops now. Save whenever you store with these M&S promo codes.
