The Olympics are a world sporting occasion that celebrates the head of humanity’s bodily prowess. Increasingly, they’re additionally a possibility for athletes to draw a ton of recent followers on social media.
America’s favourite pommel horse specialist Stephen Nedoroscik’s Instagram follower rely elevated by greater than 1,200% between July 25, the day earlier than the 2024 Paris Summer season Video games started, and Aug. 1, in line with social media administration platform Sprint Hudson. Brazilian bicycle owner Gustavo Batista de Oliveira has additionally skilled a surge of admirers on the Meta-owned platform.
British hurdler Lina Nielsen and American rugby participant Ilona Maher, in the meantime, have attracted thousands and thousands of views on TikTok throughout the identical interval. Their common engagement price per video has grown by double digits.
How are they doing it?
Sprint Hudson, which studied the follower counts of practically 200 athletes competing within the 2024 Paris Olympic and Paralympic Video games with a presence on Instagram and 50 energetic on TikTok, pointed to a few key elements driving natural efficiency on social: leisure, authenticity and group.
“These elements not only define successful social media strategies, but also embody the essence of the Olympics, shedding light on why Olympic athletes are excelling on these platforms,” mentioned Kate Kenner Archibald, chief advertising officer at Sprint Hudson.
By way of leisure, few athletes are placing extra of a private spin on their Olympic footage than Norwegian swimmer Henrik Christiansen, who has posted video after video devoted to his fondness for the Olympic Village’s chocolate muffins.
Christiansen’s posts, which have racked up thousands and thousands of views, work as a result of they supply a “lighthearted and humanizing contrast to the intense competition,” defined Kenner Archibald. His content material has definitely discovered an viewers past conventional sports activities media, she added.
