13 Greatest TikTok Ideas & Tips in 2024, In keeping with HubSpot’s Social Workforce + Marketer Knowledge

On TikTok, anybody can go viral. You don’t must be a videographer or social media knowledgeable to get site visitors to your movies.

In actual fact, the preferred movies I’ve seen on my For You Web page aren’t overly produced or too critical. The movies that get me to cease scrolling are those which are quick and foolish and let me know precisely what I’m about to look at.

To extend your possibilities of being seen, there are a number of ideas and tips that high entrepreneurs and content material creators swear by.

From leveraging trending audio to inexperienced display screen results, learn on to find the 13 greatest TikTok tips, in response to HubSpot’s Social Workforce and TikTok entrepreneurs.

Desk of Contents

Ideas for Making Nice TikTok Movies

To search out out what sort of natural content material works properly on the platform, I requested some entrepreneurs for his or her greatest ideas for making nice TikTok movies.

Concentrate on the hook.

If there’s one factor entrepreneurs can agree on, it’s that your TikTok video wants a hook. Each marketer I spoke to means that capturing your viewers’ consideration inside the first few seconds is important for engagement.

As a TikTok consumer myself, I couldn’t agree extra. If I can’t instantly inform what the video is about, I hold scrolling.

“Viewers want to know what they’re getting from a video before they watch it,” says Petra Khan, affiliate director of technique at ICUC.Social.

“Grab their attention right away with eye-catching visuals. For example, a close-up shot or a colorful visual, such as a splash of bright color or an enticing shot of a finished recipe.”

In case you’re simply getting began on TikTok and never getting many views but, your hook may be what takes you to the following degree.

“If your videos aren’t getting off the ground (i.e., getting less than 500 views), just focus on nailing the first three seconds,” suggests Xavier English, co-founder at Supermix.

He recommends “taking inspiration from what hooks are working for other creators in your niche and then getting very experimental with the different ways you can introduce or frame the same content.”

Meg O’Neill, a advertising and marketing knowledgeable and Instagram coach, recommends that should you’re utilizing the storytelling format, soar proper in to hook viewers instantly.

“Get right to the point!” she says. “As soon as your finger hits record, start telling your story from the middle.”

Use TikTok Studio.

In case you’ve been on TikTok for the final couple of years or so, you’re most likely conversant in Creator instruments, the suite of options that allow creators to see their analytics and keep on high of traits.

In Might 2024, TikTok changed its “Creator tools” with TikTok Studio. The brand new software permits creators to create, edit, add, handle, and analyze their TikTok account and content material efficiency.

You’ll be able to entry it inside the platform or as a separate app.

Monitoring your engagement, checking on top-performing movies, and analyzing follower conduct is important if you wish to make good TikTok movies. It’s a must to see what’s working and what wants changes if you wish to stand out and attain your viewers.

That is additionally true should you plan on working adverts on TikTok — it is best to all the time monitor video advert efficiency to be sure to’re reaching the correct folks and assembly your objectives.

Go into content material creation with contemporary eyes.

As entrepreneurs, it’s our job to be data-driven, inform our model story, and promote the corporate. Nevertheless, this information also can get in our method.

With regards to creating movies on TikTok, we generally have *an excessive amount of* context to be a superb choose of your personal content material, suggests English.

“We’ve seen a lot of videos fail because the moment we actually put them in front of fresh viewers, we realized something really basic was missing,” English says.

“For example, the start didn‘t make any sense to someone who didn’t have all the context we had about the topic, or the way they interpreted a certain visual was confusing, even though no one on our team interpreted it that way because we already knew the message we were trying to convey.”

Professional tip: So, how do you overcome this problem? English’s suggestion is to “take off your context goggles,” particularly throughout the scripting and enhancing processes.

13 Greatest TikTok Ideas and Tips

1. Discover the correct area of interest

“The algorithm favors niches. If you get traffic based on a particular style or type of content, videos outside of that won’t perform as well,” Nicole Phillip, social media lead on the Hustle, advised me.

After all, discovering the correct area of interest is not really easy. It’s a must to discover the candy spot between the content material that works in your model and the content material that your viewers finds helpful.

To strike this steadiness, Phillip suggests experimenting with several types of content material to see what resonates — after which keep it up.

Instance: Mia Swinehart from Gathered Vitamin

Content material creator and registered dietician Mia Swinehart has constructed a loyal viewers (500K+ sturdy) by sharing health-conscious, balanced, and predominantly plant-based recipes.

Whereas her viewers has come to like her recipe movies, she additionally explores totally different angles inside her area of interest — like grocery hauls and meal prep hacks — to maintain her content material contemporary whereas staying true to her model id.

2. Do not delete low-performing movies.

You publish a video pondering it’ll get one million likes. As an alternative, it disappears into the TikTok void, leaving you with nothing to indicate in your laborious work. Your intestine response is to delete it, however Phillips has a special take.

“Don’t be discouraged by low performance, especially in the beginning. It takes a while for the algorithm to feed you to the right group of people and for you to find your footing before something takes off,” Phillips says.

Phillips additionally factors out that virality typically occurs if you least count on it, so watch out when deleting movies. “Don’t delete low performing videos because you never know when the algorithm might pick it up and serve it to the right audience,” Phillips says.

3. Submit on the proper time.

In keeping with HubSpot’s 2024 Social Media Traits Report, these are the perfect occasions to publish on TikTok:

• Between 6-9 p.m.
• Between 3-6 p.m.
• Between 12-3 p.m.

And the perfect day to publish on TikTok is Friday.

Needless to say each viewers is totally different, so it is value checking your analytics to see when your viewers is most energetic. You are able to do this by navigating to your profile, hitting the three traces within the top-right nook, and tapping “TikTok Studio.”

Then, faucet “Analytics.” This opens a dashboard together with your follower development, video views, likes, feedback, site visitors sources, and shares.

4. Sew top-performing or related movies.

The Sew software allows you to mix one other video on TikTok with the one you‘re creating. It’s one other method to collaborate with different TikTokers and increase your attain.

Begin by in search of top-performing movies in your area of interest. You are able to do this through the use of the search bar and typing key phrases regarding your model. Or, verify if any movies immediately point out your model.

When you discover a video to sew, faucet the Share icon on the right-hand aspect.

Then, faucet Sew. This may open an enhancing software the place you may choose 5 seconds of the video to make use of in yours.

Let us take a look at stitching in motion with an instance from Puma.

Instance: Puma

In case you are out of the loop, latte artwork is a large deal on TikTok — amassing over 2.4 billion views. When one consumer put the Puma emblem on high of a steaming cup of espresso, the model determined to affix the motion by “stitching” the unique video and making an attempt to recreate it.

It is a nice instance of a model collaborating with its viewers and leveraging user-generated content material.

5. Use the inexperienced display screen impact.

TikTok has a whole library of filters and results, however one stands out from the remaining: the inexperienced display screen impact.

Like a standard inexperienced display screen, this impact allows you to keep on-screen whereas totally different photographs seem within the background. By incorporating visible aids, it provides an entire new degree of storytelling.

This filter is good for explaining matters, offering suggestions, or at any time when visuals may complement your story.

As an illustration, suppose you are a health influencer. You possibly can clarify the correct type of an train by referencing photographs within the background. On this case, the background visuals improve your commentary slightly than distract from it.

Instance: Levi’s

Utilizing the inexperienced display screen impact, Levi’s recommends totally different denims utilizing product photographs within the background. Viewers can simply observe alongside, and seeing footage of the denims might pique their curiosity.

6. Leverage trending audio.

90% of TikTok customers say sound is important to the TikTok expertise. It grabs folks‘s attention and adds flavor to your content. And for many users, it’s the start line for creating an excellent video.

Picture Supply

Professional tip: Unsure what sounds are trending proper now? TikTok’s Artistic Middle ranks the preferred music and audio clips every day. You’ll be able to even filter the outcomes by area, which is useful in case your viewers is in a special location.

Instance: Duolingo

Duolingo is a fan favourite on the platform, particularly for its humorous, fashionable, and generally chaotic movies that includes its mascot, Duo the Owl. Duo may be seen dancing to widespread songs and appearing in skits that incorporate widespread audio clips, like within the instance under.

7. Strive vlog-style movies.

Vlog-style movies really feel extra private and intimate — which could clarify why they’re so widespread on TikTok.

These movies sometimes embrace a number of clips tied along with a voiceover describing the sequence of occasions. It‘s highly engaging and lets viewers feel like they’re residing in your sneakers.

Instance: Netflix

This instance exhibits Netflix utilizing the vlog type to take its viewers on a journey. Whereas most of us gained‘t walk a red carpet in our lifetime, we can still get a peak of what the experience entails — and how our favorite actors behave off-screen. It’s additionally a good way to showcase “behind the scenes” content material.

8. Incorporate each area of interest and trending hashtags.

Making a TikTok is half the battle — you additionally want to make sure it lands in entrance of your viewers. Hashtags are one method to get there.

Including hashtags in your description provides your movies a greater likelihood of being seen, permitting you to drive discoverability, construct model consciousness, and lengthen your attain. However how are you going to do it?

This will likely sound counterintuitive, however solely focusing on widespread hashtags is ineffective. Whereas they command a bigger viewers, they’re additionally extremely aggressive. However, area of interest hashtags have fewer folks looking for them, however those that do are extremely engaged and .

For instance, #exercise is a well-liked hashtag with over 95 billion views, however #coreworkout is extra area of interest with a fraction of the viewers.

A well-rounded hashtag technique ought to embrace each area of interest and widespread hashtags. Check out the instance under.

Instance: Dunkin’

Fall is simply across the nook, and Dunkin’ is getting everybody hyped for its seasonal menu. To get the phrase out, the model incorporates a wide range of hashtags to achieve extra folks.

As an illustration, the video under makes use of #fall, a trending hashtag (15+ billion views), and #pumpkinszn, a extra area of interest hashtag with fewer views (40+ million). By together with #pumpkinszn, Dunkin’ can faucet right into a smaller, extra engaged viewers.

9. Reply to feedback with video.

On TikTok, nearly each model has the identical aim: to attach with its viewers. Typically, that connection varieties within the remark part. It is the place viewers go to ask questions and share opinions.

However as an alternative of replying to a remark with textual content, now you can reply with one other video. This lets you dive deeper into matters, reply questions, and hold your viewers coming again for extra.

Instance: Glossier

When a TikTok consumer requested Glossier how one can use one among its merchandise, the model didn‘t miss the opportunity to reply with a video explaining all the ways to use it. In doing so, the brand adds value while highlighting the product’s versatility.

10. Add worth with “how to” TikToks.

“How To” movies and tutorials are a straightforward method to supply worth to TikTok viewers with out sounding overly promotional. Plus, positioning your self as an knowledgeable or authority in your area of interest retains your model, merchandise, and/or providers top-of-mind for viewers.

As an illustration, should you’re a journey model, you may movie movies of must-see points of interest, restaurant suggestions, and journey ideas — like the instance under.

Instance: Journey + Leisure

Journey + Leisure supplies all of the content material it’s essential “kick your wanderlust into high gear.” From resort suggestions to pictures ideas, the model has you coated, positioning itself as a gold mine of recommendation for the travel-obsessed.

11. Go away a CTA in your description and/or feedback.

Want extra engagement? Typically, it is so simple as asking for it.

The final word aim of a CTA is to influence customers to do one thing — observe your TikTok web page, go to your web site, go away a remark, and so forth. So ask your self, “what do I want my viewers to do?”

No matter you select, it ought to provide help to transfer nearer to your major aim (i.e., drive web site site visitors, improve model consciousness, and so on.).

Your description and remark part are prime actual property for CTAs. Use this space to ask questions, encourage customers to observe you, or drive site visitors to your web site, weblog, or different social channels (ie, “More tips on my blog, link in bio!”).

On high of that, should you’re working adverts, we suggest utilizing a advertising and marketing integration software to sync all of your lead knowledge to your CRM. (P.S. You are able to do this utilizing the TikTok-Hubspot adverts integration!)

Instance: Fenty Magnificence

On this TikTok, Fenty Magnificence exhibits alternative ways to make use of one among its merchandise. Then, to encourage engagement, they add a related query within the description that additionally incorporates a brand-specific hashtag (“Which #POUTSICLE look was ya fave?”).

One other method to invite customers to take motion is to arrange a TikTok store for your online business. This enables customers to see the merchandise you’ve gotten obtainable. You’ll be able to even create movies the place the CTA is to click on in your merchandise.

12. Add subtitles to your movies.

TikTok movies turned extra accessible with the introduction of auto-captions.

Though you may manually add captions — which permits for better flexibility to mess around with textual content shade and font — you may as well use the Captions software. With only a click on, you may generate subtitles in your movies, permitting others to learn or hearken to your content material.

Picture Supply

Professional tip: Together with textual content overlays and captions is a good way to make your content material accessible and faucet into social search engine optimisation, suggests Khan. “It also happens to be a workaround for instances in which people are watching on mute,” she says.

Instance: Formulation 1

In case you‘re into car racing, there’s a superb likelihood Formulation 1’s TikTok is in your radar.

However have you ever ever observed how typically they add subtitles to their movies?

Take the instance under, which makes use of colourful captions and emojis so as to add an additional layer of curiosity to the video. And should you mute your telephone, you may nonetheless observe alongside with out skipping a beat.

13. Discover top-performing movies in your area of interest for inspiration.

Probably the most profitable movies on TikTok are artistic, out-of-the-box, and sometimes quirky by nature. That is a tall order — which is why each model ought to discover the top-performing movies in its area of interest for inspiration.

Begin by typing key phrases regarding your model within the search bar. Then, click on the filter icon and type by relevance, like rely or date posted. In case you select to type by the like rely, it’ll populate TikTok movies which have gone viral utilizing that particular key phrase.

As soon as you’ve got recognized some top-performing movies, brainstorm methods to recreate them whereas including your personal spin.

Experiment With TikTok to Obtain Outcomes

My greatest takeaway about TikTok ideas and tips is that there isn’t one proper path to success. TikTok is a platform that depends on experimentation, and types prepared to get artistic see probably the most success.

In case you’re new to TikTok, begin with the ideas on this article — and provides your self room to experiment with totally different movies, filters, and ideas.

Don’t be discouraged should you publish a video that doesn’t get a lot traction. As an alternative, strive one other trending tactic, see what your rivals are doing, after which lean into no matter type or format sticks.

TikTok is an interesting platform when you attain the correct folks. My suggestion is to maintain posting movies, partaking with customers, and attempt to have enjoyable to get probably the most out of the platform.

Editor’s observe: This publish was initially revealed in August 2022 and has been up to date for comprehensiveness.