Linda Guerrero, who was previously a Netflix and 42 West multicultural government, has based Cultural Company, a multicultural company that goals to attach publicity, awards and advertising campaigns to tradition. Guerrero will function CEO of Cultural Company.
The newly launched company shall be particularly centered on Hispanic, Black, API, LGBTQ+, religion and accessibility audiences.
“Multicultural audiences are mainstream audiences, and we know that films with diversity drive bigger box office. But connecting with these audiences takes much more than heritage months, once-a-year campaigns or social media feeds,” Guerrero stated.
Having spent most of her profession serving to manufacturers and shoppers have interaction multicultural communities with authenticity, goal and a deep understanding of their nuances, Guerrero stated creating Cultural Company was the subsequent proper step.
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Guerrero most just lately served as senior director of multicultural publicity, social and group at Netflix, the place she led a workforce centered on technique and outreach for Black, Latinx, API, LGBTQ+ and religion audiences throughout movies and collection. Throughout her six-year tenure, Guerrero additionally spent three years as director of publicity for Latin America, overseeing publicity, occasions and visible communications.
Earlier than becoming a member of Netflix, Guerrero spent 10 years in a managing director position at 42 West out of New York, creating and main its multicultural observe with shoppers together with Common, Warner Bros., twentieth Century Fox and Netflix.
Earlier than that, Guerrero served as a vice chairman at Terry Hines & Associates, serving to launch its multicultural group. She has additionally held roles at Paramount, Rogers & Cowan and twentieth Century Fox.
She has been a member of the Advertising and Public Relations Department of the Academy of Movement Footage Arts and Sciences (the group behind the Oscars) since 2016, has served as co-chair of A2020 and A2025 since 2020, and has been on the Department Govt Committee since 2019.
