On this episode of The Velocity of Tradition podcast, Suzy founder and host Matt Britton interviews Suzanne Kounkel, international chief advertising officer at Deloitte. Kounkel shares insights on her profession journey, the significance of curiosity and flexibility, and the way Deloitte evolves to fulfill altering market wants.
Kounkel brings over three many years of expertise in advertising, gross sales and buyer expertise. She has held seven main roles at Deloitte, offering her with a deep understanding of the corporate’s operations and shopper wants.
“First and foremost is that our people have to believe in the promise of the brand. So they are always going to be our strongest brand ambassadors,” she says on the podcast. “They will always spend a lot more time with our clients than any marketing organization. So that’s a big piece of who we are and what we’re trying to do from a marketing perspective.”
Hearken to Suzanne Kounkel on The Velocity of Tradition podcast for insights into fostering curiosity, sustaining model relevance and driving innovation in a aggressive market.
Key takeaways:
00:14:19 The Magic of Collaboration: Deloitte’s advertising groups associate intently with enterprise leaders, mixing their distinctive strengths to make well-informed selections. This synergy faucets into numerous experience, fostering modern options and driving development. By breaking down silos and embracing collaboration, manufacturers can harness collective intelligence to attain their strategic objectives and keep forward in a dynamic market.
00:18:35 Bridging B2C and B2B: B2B and B2C advertising worlds have a lot to be taught from each other. B2B entrepreneurs can profit tremendously from adopting the engagement and analytics prowess of B2C methods, whereas B2C entrepreneurs can refine their approaches by incorporating the connection administration experience prevalent in B2B. This cross-pollination of techniques not solely enhances the shopper expertise however ensures manufacturers keep forward of evolving market expectations. The mixing of finest practices from each realms could make room for firms to create extra complete and efficient advertising methods, driving deeper connections and better satisfaction amongst their audiences.
00:26:15 The Transformative Energy of AI: AI has a grip on almost each side of the enterprise world, however realizing the place it’s best match is paramount. Kounkel highlights the essential position AI performs in dealing with duties that overwhelm human capabilities, corresponding to parsing by large volumes of contracts. Embracing AI can obtain unparalleled effectivity, minimizing errors and unlocking alternatives. Nonetheless, it is very important combine AI strategically to boost operational effectiveness and guarantee a aggressive edge in a quickly advancing digital period.
00:09:28-00:10:27 Buyer-Centric Methods: Kounkel emphasizes the significance of buyer centricity in Deloitte’s advertising. By prioritizing buyer wants, Deloitte ensures its methods resonate deeply. For instance, their personalised campaigns are tailor-made to particular shopper segments, enhancing relevance and engagement. Leveraging buyer knowledge, Deloitte positive factors insights into preferences and behaviors, permitting for well timed and acceptable messaging. Their campaigns can adapt in actual time to remain aligned with rising traits and shifting pursuits.
