Placing collectively a compelling case examine is among the strongest methods for showcasing your product and attracting future prospects. However it’s not simple to create case research that your viewers can’t wait to learn.
On this submit, I’ll go over the definition of a case examine and the most effective examples to encourage you.
Desk of Contents
A case examine proves how your product has helped different corporations by demonstrating real-life outcomes. Not solely that, however advertising and marketing case research with options usually comprise quotes from the client.
Because of this they’re not simply advertisements the place you reward your individual product. Moderately, different corporations are praising your organization — and there’s no stronger advertising and marketing materials than a verbal suggestion or testimonial.
An incredible case examine additionally has analysis and stats to again up factors made a couple of venture’s outcomes.
There are a number of methods to make use of case research in your advertising and marketing technique.
From that includes them in your web site to together with them in a gross sales presentation, a case examine is a powerful, persuasive software that exhibits prospects why they need to work with you — straight from one other buyer.
Writing one from scratch is difficult, although, which is why we’ve created a set of case examine templates so that you can get began.
There’s no higher method to generate extra leads than by writing case research. Nonetheless, with out case examine examples from which to attract inspiration, it may be tough to write down impactful research that persuade guests to submit a kind.
Advertising and marketing Case Examine Examples
That will help you create a pretty and high-converting case examine, we have put collectively a listing of a few of our favorites. This record contains well-known case research in advertising and marketing, expertise, and enterprise.
These research can present you the right way to body your organization’s gives in a approach that’s helpful to your viewers. So, look, and let these examples encourage your subsequent good case examine design.
These advertising and marketing case research with options present the worth proposition of every product. Additionally they present how every firm benefited in each the quick and long run utilizing quantitative knowledge.
In different phrases, you don’t get simply good statements, like “this company helped us a lot.” You see precise change inside the agency by way of numbers and figures.
You may put your learnings into motion with HubSpot’s Free Case Examine Templates. Out there as customized designs and text-based paperwork, you possibly can add these templates to your CMS or ship them to prospects as you see match.
Obtain These Free Case Examine Templates
1. “How Handled Scaled from Zero to 121 Locations with the Help of HubSpot,” by HubSpot
What’s fascinating about this case examine is the best way it leads with the client.
That displays a serious HubSpot cornerstone, which is to at all times remedy for the client first. The copy leads with a short description of why the CEO of Dealt with based the corporate and why he thought they might profit from a CRM.
I like that the case examine additionally opens up with one key knowledge level about Dealt with’s success utilizing HubSpot, specifically that it grew to 121 areas.
Discover that this case examine makes use of combined media. Sure, there’s a quick video, however it’s elaborated upon within the different textual content on the web page.
So, whereas your case research can use one or the opposite, don’t be afraid to mix written copy with visuals to emphasise the venture’s success.
Key Learnings from the HubSpot Case Examine Instance
- Give the case examine a private contact by specializing in the CEO quite than the corporate itself.
- Use multimedia to have interaction web site guests as they learn the case examine.
2. “Rozum Robotics intensifies its PR game with Awario,” by Awario
On this case examine, Awario greets the consumer with a abstract right away — so when you’re feeling as much as studying the whole case examine, you possibly can scan the snapshot and perceive how the corporate serves its prospects.
The case examine then contains leap hyperlinks to a number of sections, comparable to “Company Profile,” “Rozum Robotics’ Pains,” “Challenge,” “Solution,” and “Results and Improvements.”
The sparse copy and distinguished headings present you don’t want a number of elaborate info to point out the worth of your services and products.
Like the opposite case examine examples on this record, it contains visuals and quotes to point out the effectiveness of the corporate’s efforts. The case examine ends with a bulleted record that exhibits the outcomes.
Key Learnings from the Awario Robotics Case Examine Instance
- Create a desk of contents to make your case examine simpler to navigate.
- Embody a bulleted record of the outcomes you achieved in your consumer.
3. “Chevrolet DTU,” by Carol H. Williams
For those who’ve labored with a well known firm, use solely the title within the title — like Carol H. Williams, one of many nation’s prime promoting businesses, does right here.
The “DTU,” stands for “Discover the Unexpected.” It generates curiosity since you wish to discover out what the initials imply.
I like how they stored my curiosity by utilizing a combination of headings, pictures, and movies to explain the challenges, targets, and options of the venture.
The case examine closes with a abstract of the important thing achievements that Chevrolet’s DTU Journalism Fellows reached in the course of the venture.
Key Learnings from the Carol H. Williams Case Examine Instance
- For those who’ve labored with a giant model earlier than, think about solely utilizing the title within the title — simply sufficient to pique curiosity.
- Use a combination of headings and subheadings to information customers by way of the case examine.
4. “The Met,” by Fantasy
What’s the easiest way to showcase the responsiveness and consumer interface of an internet site?
In all probability by diving proper into it with a collection of straightforward showcases — which is strictly what Fantasy does on their case examine web page for the Metropolitan Museum of Artwork.
They preserve the web page easy, inviting you to evaluate their redesign of the Met’s web site feature-by-feature.
Every part is straightforward, exhibiting a single piece of the brand new web site’s interface in order that customers aren’t overwhelmed with info and might deal with what issues most.
For those who‘re more interested in text, you can read the objective for each feature. Fantasy understands that, as a potential customer, this is all you need to know. Scrolling further, you’re greeted with a easy “Contact Us” CTA.
Key Learnings from the Fantasy Case Examine Instance
- You don’t have to write down a ton of textual content to create a terrific case examine. Give attention to the answer you delivered itself.
- Embody a CTA on the backside inviting guests to contact you.
5. “Embracing first-party data: 3 success stories from HubSpot,” by Suppose with Google
Google takes a special strategy to text-focused case research by selecting three totally different corporations to focus on.
The case examine is clear and simply scannable. It has sections for every firm, with quotes and headers that make clear the best way these three distinct tales join. The easy format additionally makes use of colours and textual content that align with the Google model.
I just like the deal with knowledge on this case examine. That’s a differentiator! This case examine is lower than a thousand phrases, however it’s full of helpful knowledge factors.
Knowledge-driven insights shortly and clearly present the worth of leveraging first-party knowledge whereas prioritizing client privateness.
Key Learnings from the Suppose with Google Case Examine Instance
- A case examine doesn’t must be lengthy or complicated to be highly effective.
- Clear knowledge factors are an efficient method to show worth.
6. “Better Experiences for All,” by Herman Miller
Herman Miller sells glossy, utilitarian furnishings with no frills and excessive performance, and that ethos extends to its case examine web page for a hospital in Dubai.
What first attracted me to this case examine was the attractive video on the prime and the clear consumer expertise. Consumer expertise issues rather a lot in a case examine. It determines whether or not customers will preserve studying or depart.
One other notable side of this case examine is that the video contains closed-captioning for higher accessibility, and customers have the choice of increasing the CC and looking by way of the textual content.
Herman Miller’s case examine additionally gives a powerful quantity of data packed in just some temporary paragraphs for these wanting to grasp the nuances of their technique.
It closes out with a quote from their consumer and, most significantly, the record of furnishings merchandise that the hospital bought from the model.
Key Learnings from the Herman Miller Case Examine Instance
- Shut out with a listing of merchandise that customers should purchase after studying the case examine.
- Embody accessibility options comparable to closed captioning and evening mode to make your case examine extra user-friendly.
7. “Capital One on AWS,” by Amazon
Do you’re employed repeatedly along with your shoppers? Think about structuring your case examine web page like Amazon did on this stellar case examine instance.
As an alternative of simply that includes one article about Capital One and the way it benefited from utilizing AWS, Amazon includes a collection of articles that you would be able to then entry when you’re focused on studying extra.
It goes all the best way again to 2016, all with totally different tales that characteristic Capital One’s achievements utilizing AWS.
This may occasionally look unattainable for a small agency, however you don’t should go to excessive measures and do it for each single one among your shoppers.
You could possibly select the one you most want to deal with and set up a contact each in your facet and your consumer’s for developing with the content material.
Verify in yearly and write a brand new piece. These don’t should be lengthy, both — 5 hundred to eight hundred phrases will do.
Key Learnings from the Amazon AWS Case Examine Instance
- Write a brand new article annually that includes one among your shoppers, then embrace hyperlinks to these articles in a single huge case examine web page.
- Think about together with exterior articles that emphasize your consumer’s success of their business.
8. “HackReactor teaches the world to code #withAsana,” by Asana
Whereas Asana‘s case study design looks text-heavy, there’s a very good cause. It reads like a inventive story, informed totally from the client’s perspective.
As an illustration, Asana is aware of you will not belief its phrase alone on why this product is helpful. So, they let Tony Phillips, HackReactor CEO, let you know as an alternative:
“We take in a lot of information. Our brains are awful at storage but very good at thinking; you really start to want some third party to store your information so you can do something with it.”
Asana options frequent quotes from Phillips to interrupt up the wall of textual content and humanize the case examine. It reads like an in-depth interview and captivates the reader by way of inventive storytelling.
Much more, Asana contains in-depth element about how HackReactor makes use of Asana. This contains how they construct templates and workflows:
“There’s a huge differentiator between Asana and other tools, and that’s the very easy API access. Even if Asana isn’t the perfect fit for a workflow, someone like me— a relatively mediocre software engineer—can add functionality via the API to build a custom solution that helps a team get more done.”
Key Learnings from the Asana Instance
- Embody quotes out of your consumer all through the case examine.
- Present intensive element on how your consumer labored with you or used your product.
9. “Rips Sewed, Brand Love Reaped,” by Amp Company
Amp Company’s Patagonia advertising and marketing technique aimed to enchantment to a brand new viewers by way of guerrilla advertising and marketing efforts and a coast-to-coast highway journey.
Their case examine web page successfully conveys a voyager theme, full with actual pictures of Patagonia prospects from throughout the U.S. and a map of the expedition.
I favored Amp Company‘s storytelling approach best. It captures viewers’ consideration from begin to end just because it is an intriguing and distinctive strategy to advertising and marketing.
Key Learnings from the Amp Company Instance
- Open up with a abstract that communicates who your consumer is and why they reached out to you.
- Like within the different case examine examples, you’ll wish to shut out with a quantitative record of your achievements.
10. “NetApp,” by Evisort
Evisort opens up its NetApp case examine with an at-a-glance overview of the consumer.
It’s crucial to at all times deal with the consumer in your case examine — not in your superb product and equally superb crew. By opening up with a snapshot of the consumer’s firm, Evisort locations the deal with the consumer.
This case examine instance checks all of the bins for a terrific case examine that’s informative, thorough, and compelling. It contains quotes from the consumer and particulars concerning the challenges NetApp confronted in the course of the COVID-19 pandemic.
It closes out with a quote from the consumer and with a hyperlink to obtain the case examine in PDF format, which is extremely essential in order for you your case examine to be accessible in a greater variety of codecs.
Key Learnings from the Evisort Instance
- Place the main target instantly in your consumer by together with a snapshot of their firm.
- Point out difficult eras, comparable to a pandemic or recession, to point out how your organization may help your consumer succeed even throughout tough occasions.
11. “Copernicus Land Monitoring – CLC+ Core,” by Cloudflight
Together with extremely specialised info in your case examine is an efficient method to present prospects that you simply’re not simply making an attempt to get their enterprise.
You’re deep inside their business, too, and prepared to be taught every part you should be taught to create an answer that works particularly for them.
Cloudflight does a splendid job at that in its Copernicus Land Monitoring case examine. Whereas the data could also be tough to learn at first look, it would seize the curiosity of prospects who’re within the environmental business.
It thus exhibits Cloudflight’s worth as a associate way more successfully than a common case examine would.
The web page is complete and ends with a compelling call-to-action:
“Looking for a solution that automates, and enhances your Big Data system? Are you struggling with large datasets and accessibility? We would be happy to advise and support you!”
The clear, whitespace-heavy web page is an efficient instance of utilizing a case examine to seize future leads.
Key Learnings from the Cloudflight Case Examine Instance
- Don’t be afraid to get technical in your clarification of what you probably did in your consumer.
- Embody a snapshot of the gross sales consultant prospects ought to contact, particularly in case you have totally different gross sales reps for various industries, as Cloudflight does.
12. “Valvoline Increases Coupon Send Rate by 76% with Textel’s MMS Picture Texting,” by Textel
For those who’re focusing on massive enterprises with a protracted buying cycle, you’ll wish to embrace a wealth of data in an simply transferable format.
That’s what Textel does right here in its PDF case examine for Valvoline. It greets the consumer with an eye catching headline that exhibits the worth of utilizing Textel. Valvoline noticed a major return on funding from utilizing the platform.
I just like the smart move of highlighting the consumer’s quote by placing it in inexperienced font and doing the identical factor for the consumer’s outcomes as a result of it helps the reader shortly join the 2 items of data.
For those who’re in a rush, it’s also possible to check out the “At a Glance” column to get the important thing details of the case examine, beginning with details about Valvoline.
Key Learnings from the Textel Case Examine Instance
- Embody your consumer’s ROI proper within the title of the case examine.
- Add an “At a Glance” column to your case examine PDF to make it simple to get insights while not having to learn all of the textual content.
13. “Hunt Club and Happeo — a tech-enabled love story,” by Happeo
On this blog-post-like case examine, Happeo opens with a quote from the consumer, then dives right into a compelling heading: “Technology at the forefront of Hunt Club’s strategy.”
Say you’re investigating Happeo as an answer and think about your agency to be technology-driven. This strategy would spark your curiosity about why the consumer selected to work with Happeo.
It additionally successfully communicates the software program’s worth proposition with out sounding prefer it’s coming from an in-house advertising and marketing crew.
Each paragraph is a quote written from the client’s perspective.
Later down the web page, the case examine additionally dives into “the features that changed the game for Hunt Club,” giving Happeo an opportunity to focus on among the platform’s most salient options.
Key Learnings from the Happeo Case Examine Instance
- Think about writing the whole thing of the case examine from the attitude of the client.
- Embody a listing of the options that satisfied your consumer to go along with you.
14. “Red Sox Season Campaign,” by CTP Boston
What‘s great about CTP’s case examine web page for his or her Pink Sox Season Marketing campaign is their mixture of video, pictures, and textual content.
A video robotically begins enjoying whenever you go to the web page, and as you scroll, you may see extra embedded movies of Pink Sox gamers, a compilation of print advertisements, and social media pictures you possibly can click on to enlarge.
On the backside, it says, “Find out how we can do something similar for your brand.”
The web page is clear, cohesive, and aesthetically pleasing. It invitations viewers to understand the well-roundedness of CTP’s marketing campaign for Boston’s beloved baseball crew.
Key Learnings from the CTP Case Examine Instance
- Embody a video within the heading of the case examine.
- Shut with a call-to-action that makes leads wish to flip into prospects.
15. “Acoustic,” by Real
Typically, simplicity is essential. Real’s case examine for Acoustic is simple and minimal, with just some quick paragraphs, together with “Reimagining the B2B website experience,” “Speaking to marketers 1:1,” and “Inventing Together.”
After the core of the case examine, we then see a quote from Acoustic’s CMO and the outcomes Real achieved for the corporate.
The simplicity of the web page permits the reader to deal with each the visible features and the copy. The web page shows Real’s model persona whereas providing the viewer all the data they want.
Key Learnings from the CTP Case Examine Instance
- You don’t want to write down rather a lot to create a terrific case examine. Hold it easy.
- All the time embrace quantifiable knowledge for instance the outcomes you achieved in your consumer.
16. “Using Apptio Targetprocess Automated Rules in Wargaming,” by Apptio
Apptio’s case examine for Wargaming summarizes three key items of data proper initially: the targets, the obstacles, and the outcomes.
Readers then have the chance to proceed studying — or they’ll stroll away proper then with the data they want. This case examine additionally excels in conserving the human curiosity issue by formatting the data like an interview.
The piece is well-organized and makes use of compelling headers to maintain the reader engaged. Regardless of its size, Apptio‘s case study is appealing enough to keep the viewer’s consideration.
Each Apptio case examine ends with a “recommendation for other companies” part, the place the consumer can provide recommendation for different corporations which might be in search of an analogous resolution however aren’t certain the right way to get began.
Key Learnings from the Apptio Case Examine Instance
- Put your consumer in an advisory position by giving them the chance to offer suggestions to different corporations which might be studying the case examine.
- Embody the takeaways from the case examine proper initially, so prospects shortly get what they want.
17. “Biobot Customer Success Story: Rollins College, Winter Park, Florida,” by Biobot
Like among the different prime examples on this record, Biobot opens its case examine with a quote from its consumer, which captures the worth proposition of working with Biobot.
It mentions the COVID pandemic and goes into element concerning the challenges the consumer confronted throughout this time.
This case examine is structured extra like a information article than a conventional case examine.
This format can work in additional formal industries the place decision-makers have to see in-depth details about the case. Remember to take a look at totally different strategies and measure engagement.
Key Learnings from the Biobot Case Examine Instance
- Point out environmental, public well being, or financial emergencies and the way you helped your consumer get previous such tough occasions.
- Be happy to write down the case examine like a standard weblog submit, however remember to take a look at totally different strategies to search out the one which finest works for you.
18. “Discovering Cost Savings With Efficient Decision Making,” by Gartner
You do not at all times want a ton of textual content or a video to convey your message — typically, you simply want just a few paragraphs and bullet factors. I like these in Gartner’s case examine.
Gartner does a improbable job of shortly offering the elemental statistics a possible buyer would want to know, with out boggling down their readers with dense paragraphs.
The case examine closes with a shaded field that summarizes the influence that Gartner had on its consumer. It features a quote and a call-to-action to “Learn More.”
Key Learnings from the Gartner Case Examine Instance
- Hold the case examine quick.
- Embody a call-to-action on the backside that takes the reader to a web page that almost all pertains to them.
19. “Bringing an Operator to the Game,” by Redapt
This case examine instance by Redapt is one other nice demonstration of the facility of summarizing your case examine’s takeaways proper initially of the examine.
Redapt contains three easy-to-scan columns: “The problem,” “the solution,” and “the outcome.” Nonetheless, its most notable characteristic is a piece titled “Moment of clarity,” which exhibits why this specific venture was tough or difficult.
The part is shaded in inexperienced, making it not possible to overlook. Redapt does the identical factor for every case examine.
In the identical approach, you need to spotlight the “turning point” for each you and your consumer whenever you have been working towards an answer.
Key Learnings from the Redapt Case Examine Instance
- Spotlight the turning level for each you and your consumer in the course of the solution-seeking course of.
- Use the identical construction (together with the identical headings) in your case research to make them simple to scan and browse.
20. “Virtual Call Center Sees 300% Boost In Contact Rate,” by Convoso
Convoso’s PDF case examine for Digital Market Media instantly mentions the outcomes that the consumer achieved and takes benefit of white area.
On the second web page, the case examine presents extra influential outcomes. It’s colourful and fascinating and closes with a selection that prompts readers to request a demo.
Key Learnings from the Convoso Case Examine Instance
- Record the outcomes of your work proper initially of the case examine.
- Use shade to distinguish your case examine from others. Convoso’s instance is among the most colourful ones on this record.
Digital Advertising and marketing Case Examine Examples
21. “How Fractl Earned Links from 931 Unique Domains for Porch.com in a Single Year,” by Fractl
Fractl makes use of each textual content and graphic design of their Porch.com case examine to immerse the viewer in a extra fascinating consumer expertise.
As an illustration, as you scroll, you may see the outcomes are illustrated in an infographic-design kind in addition to the textual content itself.
Additional down the web page, they use icons like a coronary heart and a circle for instance their pitch angles and graphs to showcase their outcomes.
Moderately than writing which publications have talked about Porch.com throughout Fractl’s marketing campaign, they included the media retailers’ icons for additional visible range.
Key Learnings from the Fractl Case Examine Instance
- Let photos communicate for you by incorporating graphs, logos, and icons all all through the case examine.
- Begin the case examine by stating the important thing outcomes, like Fractl does, as an alternative of placing the outcomes all the best way on the backside.
22. “In-Depth Performance Marketing Case Study,” by Change
Change is a global advertising and marketing company primarily based in Malta that knocks it out of the park with this case examine.
Its largest problem is successfully speaking what it did for its consumer with out ever revealing the consumer’s title. It additionally successfully retains non-marketers within the loop by together with a glossary of phrases on web page 4.
The PDF case examine reads like a compelling analysis article, together with titles like “In-Depth Performance Marketing Case Study,” “Scenario,” and “Approach,” in order that readers get a high-level overview of what the consumer wanted and why they approached Change.
It additionally features a totally different web page for every technique. As an illustration, when you’d solely be focused on hiring Change for optimizing your Fb advertisements, you possibly can skip to web page 10 to see how they did it.
The PDF is fourteen pages lengthy however options huge fonts and loads of white area, so viewers can simply skim it in only some minutes.
Key Learnings from the Change Case Examine Instance
- If you wish to go into specialised info, embrace a glossary of phrases in order that non-specialists can simply perceive.
- Shut with a CTA web page in your case examine PDF and embrace contact info for potential shoppers.
23. “Money Keywords Digital Marketing Case Study,” by Cognism
Cognism wrote one of the crucial in-depth case research I’ve seen. Most case research are sometimes temporary.
Nonetheless, Cognism went deep into the way it executed its technique to showcase experience and popularize its technique.
The case examine recognized key points with Cognism’s search engine optimization that prompted them to lose SERP rankings and had seasonal site visitors decline.
Cognism’s case examine introduces their distinctive concept of fixing search engine optimization challenges with cash key phrases. These are high-intent key phrases that entice ready-to-buy guests.
By introducing such concepts and spreading them, Cognism tried to enhance model consciousness amongst its viewers.
Cognism additionally talked about its backlink technique, detailing the way it focused high-authority web sites and tracked their progress every quarter.
They used visitor running a blog, leveraged outreach, and created linkable content material to enhance SERP rankings and increase area authority.
Additionally they gave examples of instruments like HockeyStack, which helped with knowledge visualization and used metrics like demo requests, generated offers, and income as outcomes.
Key Learnings from the Cognism Case Examine Instance
- Use a desk of contents to make your content material extra scannable and readable.
- Speak about your course of intimately to advertise your concepts in your area of interest and acquire authority.
- Don’t be afraid to offer particulars on the way you helped your consumer obtain their targets, together with the instruments you leveraged.
24. “How SimpleLegal Grew Traffic 515% by Embracing the Quirks of Vertical SaaS” by Animalz
Animalz is among the main content material advertising and marketing businesses for B2B SaaS corporations. The corporate makes use of a variety of content material methods to take care of their consumer’s distinctive challenges.
Whereas many businesses deal with new content material, Animalz elevated SimplyLegal’s on-line presence by focusing its efforts on its present content material, updating it with recent content material, and following the newest search engine optimization practices.
This technique, generally known as content material refreshing, elevated their site visitors by 515%.
Of their case examine, Animalz created graphs to point out how they elevated natural site visitors for every article they up to date.
I favored how they defined their content material advertising and marketing strategies by drawing totally different diagrams. This fashion, their content material was extra digestible than text-only case research.
Key Learnings from the Animalz Case Examine Instance
- Use graphs to point out the distinction between earlier and outdated outcomes for readability.
- Use several types of diagrams to clarify new ideas, comparable to refreshing content material.
- Cut up up the takeaways of your case research into bite-sized sections.
- All the time use visuals and pictures to complement the case examine expertise, particularly if it’s a complete case examine.
25. “Paid Social and Search Campaign for Passenger” by The Social Shepherd
The Social Shepherd is an award-winning social company. They used a extra methodical strategy to their case examine for an moral clothes model, Passenger.
The company outlined the consumer targets like enhancing scale spend, sustaining a 10x ROAS, and adapting to present belongings by engaged on direct-response copy for paid advertisements.
Subsequent, the company confirmed steps they took to satisfy these targets, comparable to optimizing paid and natural media campaigns.
Equally, they promoted their consumer’s enlargement from the U.Okay. into totally different markets (e.g., Europe and America), thereby proving their experience in attracting international audiences.
Key Learnings from the Social Shepherd Case Examine Instance
- Define consumer targets to current clear targets for readers.
- Promote your work by itemizing your achievements, comparable to any awards you received for the venture or the targets you met.
26. “LinkedIn Advertising Case Study” By Directive Consulting
Directive Consulting’s case examine for TigerConnect’s advert marketing campaign gives a transparent narrative of the latter’s problem, technique, and outcomes.
The case examine begins with an attractive headline that highlights a key achievement — a 31% enhance in paid leads.
A quick overview is then used to clarify the context of what TigerConnect does and the way it helps corporations within the healthcare sector.
The case examine outlines the service Directive Consulting provided — PPC Administration. I like how Directive Consulting used quantifiable metrics to point out outcomes.
The problem part describes the preliminary drawback of focusing on audiences with low-volume key phrases, prompting the necessity for a recent strategy.
The technique part explains Directive’s strategy, which is to make use of LinkedIn and implement account-based advertising and marketing (ABM).
Lastly, the outcome part caps the case examine with in-depth stats, showcasing the rise in paid leads, visits, and cost-per-acquisition.
Key Learnings from the Directive Consulting Case Examine Instance
- Give related context within the consumer overview part. This offers readers important background info on the consumer.
- Supply a step-by-step breakdown of the technique, together with preliminary actions and subsequent changes. This helps readers perceive the reasoning behind every determination.
27. “Vena Solutions Case Study” By Siege Media
Siege Media’s case examine for Vena Options illustrates how the previous elevated the latter’s natural weblog site visitors by over 100%.
Like all of the participating case research, it begins with a compelling title and headline to focus on their achievement. A quick consumer overview lets you realize what Vena Answer does.
The case examine lists the companies provided: digital PR and content material advertising and marketing. It additionally outlines the problem of making high-ranking content material and incomes high-authority hyperlinks, which might be tough for sure key phrases.
The outcomes present clear metrics, comparable to hyperlink placements and site visitors will increase, by way of graphs. The case examine additionally provides a carousel to slip between totally different graphs.
The expansion abstract explains Siege Media’s strategy to creating top-funnel and shareable content material by emphasizing stats-based posts.
This fashion, these articles can acquire hyperlinks from respected sources. The case examine additionally gave examples, comparable to “SaaS Statistics” and Distant Work Statistics.”
Key Learnings from the Vena Options Case Examine Instance
- Give a progress abstract to focus on your achievements.
- Present particular examples to drive the purpose residence.
- Let the visuals communicate by together with examples of the particular work you probably did in your consumer — which is particularly helpful for branding and advertising and marketing businesses.
- All the time shut out along with your achievements and the way they impacted your consumer.
Begin creating your case examine as we speak.
Now that you’ve got wonderful examples of case research, take into consideration a subject you want to write down about that highlights what you probably did for a buyer.
Earlier than you do that, assume critically concerning the parts to incorporate within the case examine.
Personally, I like case research that transcend textual content. Pictures from exterior web sites or instruments like these used within the Animalz case examine are improbable.
Nonetheless, nothing beats movies just like the HubSpot case examine above. The place attainable, get your buyer on video as a result of that’s at all times extra plausible.
Doing these equips you with a library of buyer success tales, which is probably the most persuasive advertising and marketing materials you would ever have.
The result is a powerful portfolio of case research, which helps you entice prospects to offer you their enterprise.
Editor’s notice: This submit was initially printed in August 2018 and has been up to date for comprehensiveness.
