Welcome to “I Tried…,” the collection the place I attempt completely different advertising instruments and methods so you do not have to. On this collection, I doc my expertise and allow you to know if a instrument or technique is price your time.
AI and advertising have gotten like peanut butter and jelly—inseparable.
In keeping with our full information to AI in digital advertising, 64% of promoting professionals say they use AI in some kind of their jobs. Particularly, 38% say they use it in content material creation.
With AI changing into so entrenched in advertising, I grew to become interested in its use in one of the crucial defining points of promoting—model logos!
After a fast Google search, I discovered 5 AI brand mills, and I attempted all of them to see which one is the perfect and whether or not I’d advocate utilizing AI brand mills in any respect.
Preserve studying to be taught what I discovered:
How I Examined AI Brand Turbines
Testing these mills was fairly easy. I believed up a enterprise referred to as Eri’s Cat Cafe as a result of if you recognize me, then you recognize I like cats—and I’d positively be the proprietor of an lovable cat cafe in one other universe.
I then entered the title of my cafe into the mills and adopted every step to create my brand. I additionally timed how lengthy it took to generate the logos and took into consideration aesthetics and customization choices.
By the tip of this weblog submit, you may know which one is my favourite and if I’d advocate utilizing an AI brand generator to your group or enterprise.
5 AI Brand Turbines
Listed below are the 5 AI brand mills I examined and my experiences with every.
1. Adobe Specific Brand Maker (BETA)
Value: Free, however it’s essential to join Adobe Specific to obtain the brand.
Utilizing Adobe Specific Brand Maker is straightforward and quick. After getting into my enterprise title, business, and slogan, I merely select the model I need for my brand. I can select between:
- Elegant
- Natural
- Daring
- Minimal
I selected Natural for my model. From there, Adobe shows varied icons I can incorporate into my brand. I might have gone with a coffee-themed icon, but it surely’s a cat cafe, so I selected two lovable fluffy cats.
As soon as I selected my icon, I scrolled via varied customizable pattern logos earlier than deciding on one I favored.
Now, it is time to design. The icon of my alternative is integrated into my brand, and I can transfer it across the web page as I see match. I can even transfer the textual content and alter its font and measurement. By clicking the colour tab, I can cycle via completely different coloration palettes till I discover one I like.
Then, bam! I’ve my brand. Adobe Specific’ Brand Maker is free; nonetheless, it’s essential to have an account to obtain your creation.
Professionals: Adobe Specific’ Brand Maker is straightforward, user-friendly, and quick. I timed how lengthy it took to design my brand, which solely took 2 minutes and 10 seconds.
Cons: The AI brand generator has restricted customization capabilities and icons. Subsequently, it‘s tough to actually tailor your creation to make it as distinctive as doable to your model.
You’re additionally solely allowed to decide on one business to your brand, which may pose an issue in case your group suits into a number of industries.
For instance, my faux cat cafe would occupy the restaurant enterprise, in addition to pet adoption or animal rental. When creating my brand, I had to decide on between a picture that emphasised the cat facet of my enterprise or the restaurant facet.
2. Designs AI
Value: $49 to obtain the brand or $19 month-to-month for a Designs AI subscription.
I begin by getting into my enterprise title and business into the prompts. Then, I select a brand class that fits me. Primarily, the class determines the brand‘s primary design focus, which can be an icon, initials, or the business’s title.
I like logos with distinctive icons, so I clicked the icon class. Then, although non-compulsory, I entered my firm‘s slogan— “The purrrfect place to be.” I know, I’m so intelligent.
Now, it is time to determine my brand’s model. Designs AI presents customers with varied pattern brand designs in several kinds. Customers can select as much as 5 to present the AI an concept of what model to include right into a brand.
After selecting a couple of, it‘s time to select a color. Purple is my favorite color, so let’s go together with that.
From there, I get to my favourite half: selecting the symbols! This half ranks Designs AI a bit increased than Adobe Specific, in my view, as a result of I can choose a number of symbols that seize completely different points of my enterprise.
Nevertheless, whichever brand I decide will solely incorporate one of many 5 symbols. From there, I make a couple of extra stylistic decisions and in only a second I’ve my brand.
You’ll be able to watch my progress by clicking via the picture gallery beneath.
Professionals: Producing a brand with Designs AI solely took precisely 3 minutes. It took a bit of longer than Adobe Specific as a result of it has extra icons and symbols for me to select from and barely extra thorough customization choices.
I additionally like that it permits you to obtain high-quality recordsdata of your brand with out subscribing, although you continue to need to pay a one-time charge of $49.
Cons: By now, I’ve a good suggestion of the caveat behind utilizing AI brand mills—their customization choices are limiting. Thus, it is onerous to create a brand that’s actually distinctive to your model. And the identical goes for Designs AI.
3. Wix
Value: You have to subscribe to Wix to obtain high-quality photos of your brand, however you’ll be able to obtain it in low decision totally free. Wix subscription plans begin as little as $9.59 per thirty days.
My favourite characteristic of Wix‘s brand generator is its non-compulsory chatbot.
The platform permits customers to design their logos from scratch utilizing steps just like these of the earlier two AI brand mills, or they will clarify their concepts to Wix’s AI brand chatbot.
You’ll be able to scroll via the photographs beneath to see how the chatbot helped design my brand. With the chatbot, it took rather less than 2 minutes to generate my brand.
The outcomes have been comparable, however I loved the chatbot as a result of it instructed symbols and coloration schemes I hadn’t thought-about after I designed my brand manually.
Designing the brand alone was the same expertise to earlier mills, so it wasn’t a lot to put in writing about. That mentioned, I favored the colour scheme and brand I selected a bit higher than the chatbots. I even discovered a cat cafe-themed image!
You’ll be able to click on via the photographs beneath to see the way it works. With out the chatbot, it took about 3 minutes to generate my brand.
Professionals: Each strategies generated fast outcomes, and I spent no quite a lot of minutes utilizing every.
Cons: You’ll be able to obtain your brand totally free, however it’s of poor high quality except you pay for a subscription.
4. Looka
Value: $20 for low-resolution recordsdata of your brand to $129 a 12 months for a model package with high-quality resolutions.
At this level, I understand that almost all AI brand mills work the identical. With Looka, and virtually all different mills on this checklist, you do the next to generate your brand:
- Enter what you are promoting title
- Choose a mode or inspo to your brand
- Select your symbols and icons to include
- Add your slogan
- Choose a generated picture to tweak or customise
Nevertheless, one factor I loved most about Looka was that it has icons of a cat cafe! That is proper. I discovered icons that embody each cats and low!
In order that’s a win. Oh yeah, and I generated my brand in 2 minutes and 30 seconds.
Professionals: It has extra selection in icons and symbols, at the very least in relation to my cat cafe. Looka additionally offers a complete model package (extra on that later).
Cons: It really works about the identical as different mills and has restricted customization choices.
5. LOGO.com
Value: Free
LOGO.com’s design course of differs barely from that of others on this checklist. As a substitute of selecting at the very least one image to incorporate in my brand, I as a substitute should enter key phrases. Then, LOGO.com will generate logos based mostly on these key phrases.
Naturally, many of the logos generated embody some sort of cat or espresso image. After deciding on the brand I need to customise, I can click on the icons tab and select different symbols by typing in key phrases. The entire thing took 2 minutes flat.
Professionals: The generator is straightforward, intuitive, and quick. I can even obtain a zipper file of my brand and its elements totally free.
Cons: Although I can enter a number of key phrases, I can nonetheless solely select one sort of image for my brand.
My Favourite AI Brand Generator
Total, all these mills work about the identical, so it‘s hard to choose my favorite. However, if I had to recommend only one of these, I’d recommend Looka primarily for its model package.
For $129, Looka creates a whole model package round your brand.
Its model package contains 16 downloaded file sorts to your brand, 2 web site drafts, a whole lot of merchandise to your brand to be printed on (stickers, mugs, T-shirts, and so on.), enterprise playing cards, e mail signatures, and extra!
Picture search
Ought to what you are promoting use an AI brand generator?
In the event you‘re really committed to using an AI logo generator to save time or money, then I suggest Looka. However, I don’t advocate utilizing an AI brand generator to your brand past brainstorming.
Your brand is meant to be a singular image to your model. When individuals see your brand, they need to routinely join it to what you are promoting as a result of it‘s certainly one of a sort.
For instance, once you see the golden M towards a pink background, you routinely assume, “McDonald’s.”
This experiment exhibits that almost all AI brand mills work equally and generate comparable outcomes.
In order for you a brand that’s actually distinctive to your model and may‘t be found anywhere else, it’s greatest to design one from scratch or work with a graphic designer with a eager eye for model.
That mentioned, I can see utilizing an AI log generator to brainstorm idea artwork to your brand and bringing these photos to a designer who can put their very own spin on the designs and create one thing particular that makes your model stand out.
What different advertising instruments or strategies would you want me to attempt? Be happy to contact me on X or LinkedIn to let me know what I ought to attempt subsequent!
