10 Inventive Firm Profile Examples to Encourage You [+ 12 Templates]

As a content material creator, I do know model id is the whole lot. My viewers needs to know what makes me totally different, why I create content material, why they need to belief the knowledge I put out, and why I would promote a services or products.

The identical is true for firms. Along with the knowledge above, individuals who discover your organization on-line wish to find out about your mission, imaginative and prescient, and how one can assist them resolve their issues.

One of the best ways to convey all this and set up a strong model id is to do what I did with my very own web site — create a profile. In my case, it is a creator profile, however for you, it might be an organization profile.

Unsure what an organization profile is or the way to create one? Don’t be concerned — I obtained you lined with a breakdown of the whole lot you must find out about constructing an organization profile.

An organization profile serves a number of functions, however two of its main objectives are to attach with clients and entice traders for funding alternatives.

Why Firm Profiles Are Necessary

As you possibly can see on my profile, firm profiles transcend a daily About web page. My profile particulars how I began, why I create content material, and my journey to lastly beginning the weblog.

A easy About web page would usually solely embody a quick overview of who the corporate is and a degree of contact.

Your organization profile would present your organization’s beginnings and why you proceed to serve clients. Basically, it humanizes your model. Moreover, an organization profile:

1. Differentiates Your Model

In keeping with my profile, my model‘s story started with my sister’s Sailor Moon VHS tapes. These tapes ultimately led me to create content material centered round anime and totally different “nerdy” leisure features.

My model’s story is in contrast to every other, and the identical goes for yours. No two firms have the identical founding story or cause for current.

Your historical past and values are integral components of your model positioning technique, and an organization profile is the place you possibly can point out this data with out feeling such as you‘re talking someone’s ear off.

2. Can Justify a Increased Worth Level.

An organization profile is an ideal alternative to indicate the work that goes on behind the scenes, thus justifying why your costs could also be larger than others in your business.

For instance, luxurious style home Prada’s firm profile emphasizes the corporate makes use of uncooked supplies which are meticulously sourced and completely produced for the style home.

This creates a way that you just’re paying extra for higher-quality gadgets. It additionally explains why I can by no means afford them.

3. Builds Your Fame.

My content material creator profile emphasizes that I‘ve been an anime fan since childhood and shows how I developed my skills for years as a journalist. My audience knows I’m an skilled creator who additionally occurs to be a complete nerd.

My viewers trusts I‘ll provide quality content rooted in my passion for the medium. It’s a repute I maintain dearly.

Take into consideration what you need your organization’s repute to be. Is your organization the one which began as a small family-owned store that grew right into a billion-dollar enterprise? Or is it an organization that upholds sustainability and places ethics on the forefront of its model?

You may construct your repute by advertising and marketing, service, and gross sales campaigns, however it all begins with a well-curated profile.

You didn‘t think I’d inform you what an organization profile is and not inform you the way to write one, did you? Don’t have any concern, listed here are 11 steps to information you on the way to write your organization profile.

1. Begin with an organization profile template.

Obtain the Free Firm Profile Templates

No want to begin from scratch. HubSpot has six free firm profile templates for organizing and sharing your profile. Obtain these templates without spending a dime and observe the subsequent steps on this article.

2. State the aim of the corporate profile.

Your assertion should align with what you‘re trying to accomplish. Let’s say your objective is to draw traders. In that case, you must embody:

• Your small business’s efficiency
• The worth of the merchandise you promote
• The corporate’s income

Alternatively, if you wish to entice clients, it is best so as to add the corporate values to your profile.

The aim of an organization profile ought to act as your information all through the method, so take your time on it.

3. Determine on the format or fashion.

Have you ever ever clicked off a web page as a result of its format or fashion was too jarring or tough to navigate? If that’s the case, you already know first-hand how necessary the right fashion and format is to an organization profile.

When designing your profile, take into account your viewers. For instance, it‘s best to stick to the traditional format for an accounting firm. That is, list the company’s achievements and awards.

Alternatively, in the event you’re in a style or social media advertising and marketing agency, you need to be inventive and visible.

I really like the homepage for Dept, a advertising and marketing expertise firm with an modern and visible homepage that aligns with its presents and reveals off its creativity.

Do not be afraid to experiment or go wild together with your concepts so long as they resonate together with your target market.

4. Inform your story & be genuine.

1,000,000 different companies promote what you‘re selling, but no one else shares your story. Your story is what makes you unique. Don’t simply write numbers and dates; let your prospects know who you’re.

Be susceptible and inform them why you began your corporation.

For instance, one in every of my favourite manufacturers, Thursday, may be very candid about why it began promoting boots. Thursday’s profile says:

“Thursday was built out of our own frustration. Clunky work boots or delicate fashion boots? Cheap shoes that fall apart after a few wears, or incredibly overpriced shoes? It didn’t seem right that we had to make these trade-offs. There had to be another option.”

What impressed you? Share the unhealthy and the nice – it mustn’t be glamorous. It solely must be genuine.

5. Add your organization’s mission assertion.

If you do not have a mission assertion, it‘s time to craft one. Writing a mission statement for your company isn’t as scary because it sounds, and there’s no have to overthink it.

When crafting a mission assertion, I take into consideration these three questions:

• Who you serve – your goal client
• How do you do it – what services or products do you present to unravel their issues?
• What makes you totally different – why ought to your shoppers purchase from you or belief you over your opponents?

Let your solutions information your assertion.

6. Write your organization’s historical past.

Rising up, I at all times thought historical past was boring — however that‘s not always the case regarding a company’s historical past. As I stated, each firm has a singular story, and detailing your wealthy historical past is an effective way to face out.

Simply make sure you recount your story chronologically; in any other case, it’s going to confuse your readers. You are able to do it in a paragraph or a timeline format if it reveals a circulate.

One other tip is to do not forget that much less will be extra. As tempting as it’s to share all of your milestones, follow the key ones to keep away from overwhelming the reader.

7. Describe the services and products you supply.

The following step is to explain what your organization presents. You may select just a few of your finest services or products and provides an in-depth description or just record the whole lot your corporation presents.

8. Identify the awards your organization has obtained.

When you’ve got obtained any awards or recognition, add them to your profile and describe them. They showcase your organization’s values and provides the neighborhood a cause to belief you.

9. Add your buyer’s testimonials.

Your clients might take the whole lot you say with a grain of salt, however they may consider different clients who’ve used your merchandise. This is a wonderful method to promote your corporation with out having your services or products come off as hard-sell.

If you happen to‘re a B2C business, simply include some of your customer’s finest quotes tied together with your finest worth merchandise. If you happen to’re a B2B enterprise, have a testimonial from probably the most outstanding consumer in your profile.

Hedley & Bennett, a restaurant put on firm, options buyer evaluations and testimonials on its homepage.

10. Embrace a name to motion.

Whereas not obligatory, I strongly counsel a name to motion as a result of it will possibly solely assist. It could urge individuals to ebook an appointment, make a purchase order, and so forth.

Take into consideration what you need the readers to do after studying the profile — go to your department, try your web site, or name you? Merely embody it on the finish of your profile. This brings us to our final step.

Professional Tip: If you happen to’re utilizing our CMS, dropping in a personalised CTA is straightforward.

Get began with HubSpot’s CTA device.

11. Add your organization’s contact data.

Okay, so that you bared your organization‘s soul by way of your organization profile, and readers have extra enthusiasm for your corporation and wish to work with you — now what?

Nicely, the subsequent step can be to contact you, however they’ll’t try this in case your data is not simple to identify.

Embrace in your profile all of the doable methods your prospects can attain you. This may occasionally embody however just isn’t restricted to social media profiles, web sites, cellphone numbers, fax, e-mail, and bodily deal with.

Be sure it is seen to anybody who reads your organization profile.

Firm Overview Template

Now that now we have gone by all the mandatory steps you must create an organization profile, it is time to put all that into motion. Right here is an easy firm overview template that can make it easier to get began.

Our Story

[Company name] was based in [Year], and now we have achieved a lot over time. To create a world the place [ the solution your business solves] has at all times been our objective.

Our Founder and CEO [Name] was impressed to begin this firm by [ one or two sources of inspiration].

At [Company Name], we encourage our neighborhood to [ a positive statement about your brand].

Meet our Group

[Photo] [Name] [Job Title]

[Photo] [Name] [Job Title]

[Photo] [Name] [Job Title]

Our Mission, Imaginative and prescient & Values

Mission

Our objective is to offer our clients with the perfect [ service or product] at the absolute best market worth with out compromising high quality.

Imaginative and prescient

To be probably the most dependable [ service or product] supplier and improve [what your product or service does].

Core values

[List your company’s core values]

What Our Clients Are Saying

[Insert customer’s testimonials]

Contact Data

Location

Web site URL

Social Media Pages

Cell Quantity

Firm Profile Examples

1. Starbucks

Starbucks’ firm profile has all of it — its mission, background story, merchandise, retailer ambiance, and even folklore concerning the identify. Better of all, they handle to drag off sounding real and grandiose.

I do not know many different espresso shops that might declare that their mission is “to inspire and nurture the human spirit.”

Starbucks’ firm profile is a implausible instance of a retailer with a typical family product: espresso. Starbucks managed to face out from the competitors by its mission and values.

2. Wales Bonner

If your organization has an thrilling and mental historical past, you may take into account making a profile like Wales Bonner’s.

It begins with an impactful assertion:

“Wales Bonner proposes a distinct notion of cultural luxury that infuses European heritage with an Afro-Atlantic spirit. Launched by Grace Wales Bonner following her graduation from Central Saint Martins in 2014, the label is informed by broad cultural research and embraces a multiplicity of perspectives.”

After sharing the model’s mental background, it describes the proprietor’s journey in constructing the corporate, ranging from when she was a university pupil, in addition to the accolades she has obtained by her ingenuity in design.

With stability of picture and textual content, the timeline serves as a reminder of Wales Bonner’s stability and progress.

3. Diehl Group Architects

Take a look at Diehl Group Architects’ firm profile for each cleanliness and ease of use.

The online web page makes use of clickable packing containers to separate subjects, permitting customers to decide on which topic to study extra about. Moreover, the complete design mirrors the corporate‘s purpose, including the page’s background, which shows a flooring plan.

4. Bloomberg

Customers use video as an integral a part of their journey with manufacturers, so that you may think about using a compelling video to convey your organization’s story as Bloomberg does in its firm profile.

Bloomberg‘s profile proves the company knows its audience because it offers quick statistics and links to other site areas, such as Careers and Tech. While other businesses might do well in providing a creative, long-form story, Bloomberg’s typical demographic is probably going extra analytical.

5. Nike

You may immediately perceive Nike’s two main functions — health, individuals, and inclusion.

While you land on its web site, you are greeted by a daring assertion: “Carry inspiration and innovation to each athlete* on the planet.”

The asterisk implies, “When you’ve got a physique, you’re an athlete.” As you scroll, you will see data on its inside range and inclusion initiative, world neighborhood impression, and sustainable enterprise program, with little or no point out of its merchandise.

Nike’s firm profile portrays a bigger, grander imaginative and prescient, compelling an viewers to consider in its model earlier than buying a product.

6. Seattle Cider

Seattle Cider Firm‘s profile is minimal and engages viewers through compelling animations that demonstrate the company’s cider choice.

The web page flows seamlessly and gives crucial data concerning the product earlier than displaying the corporate’s mission and values.

This profile is a wonderful instance of an organization that understands its customers’ issues (on this case, high quality components) and addresses these points whereas nonetheless displaying persona and aptitude.

7. Delta

Delta‘s page is well-organized by topic and showcases the company’s values, together with efforts to interact with the neighborhood and promote sustainability.

It consists of temporary meta-descriptions beneath every class, and the design permits customers to click on by to study extra. Delta’s firm profile is easy and uncluttered however consists of all the mandatory data to exhibit its uniqueness.

8. Roam Loud

Roam Loud’s firm profile is a good instance and inspiration for any model with a private story.

It’s easy but efficient, beginning with a pleasant greeting, “Hey there!” and ending with an inventory of values. In between, the founder clearly states why she created her model and why its existence is necessary to her and potential consumers.

9. MAD Architects

MAD Architects‘ firm profile is a wonderful instance of simplicity and informativeness.

The profile isn’t shy concerning the agency’s accomplishments and lets readers dive deeper into the agency’s exhibitions, lectures, awards, and publications, all seen on totally different tabs on the identical web page.

By leaning into a powerful model voice and giving particulars about its service, clients have the knowledge they should determine for themselves.

If your corporation is a frontrunner in your area, take into account creating one much like MAD Architects.

10. Topicals

Topicals is a skincare firm that gives merchandise and schooling to assist individuals goal and find out about flare-ups. It has a one-of-a-kind about us web page that’s interactive and gives a enjoyable expertise for website guests.

While you land on the web page, you instantly see a number of interactive playing cards, the primary of which describes its mission.

When you’re completed studying about its goal, you possibly can study extra concerning the firm by clicking on the opposite playing cards or just deciding on the knowledge that’s most related to your wants.

Examples of Firm Descriptions

Listed below are some examples of firm descriptions that improve their organizations’ firm profile.

1. HubSpot

On HubSpot‘s profile page, you’ll discover a temporary description of the corporate’s mission and what it does. In just some phrases, HubSpot explains that the corporate’s objective is to assist companies develop by its specialised inbound software program.

2. H&H Wealth

On the “Why Zaneilia” web page of its web site, the founding father of H&H Wealth briefly introduces what she believes in and encourages her clients to stroll the journey along with her.

She additionally makes a promise to her purchasers, setting expectations and the tone for the service she’ll ship, serving to her and her enterprise come throughout as a associate somewhat than a vendor.

3. Dope Espresso

Dope Espresso goals to bridge the hole between espresso, hip hop, and tradition to uplift the Black neighborhood. Its web site describes the corporate’s historical past and mission.

Nonetheless, a single line stands out as a robust and impactful description of its enterprise to take inspiration from: “We are Dope Coffee Company, and we are changing the world one cup of coffee at a time.”

4. Authentique Company

Authentique Company gives the proper quantity of knowledge upfront to explain what it’s and its mission and values — leveraging the ability of id in model campaigns that mirror cultural identities somewhat than erasing them.

I additionally love the use if the time period “code switching,” which is a time period girls of coloration like myself know too effectively. This reveals Authentique Company understands and pertains to its viewers.

It’s an awesome instance of the way to rapidly and succinctly convey your message to website guests.

5. The Cru

The Cru is a service that connects members with like-minded girls to gas private {and professional} progress. It makes use of an “Our Story” web page as an organization profile, the place the founder particulars how she shaped the group and the way she owns “Cru” (a play on the phrase “crew”).

This abstract is a testomony to the worth of the service. The “letter from the founder” fashion additionally feels private and welcoming.

6. Carol H. Williams

Carol H. Williams, an promoting company, doesn’t have an “about” web page or a proper firm description. Nonetheless, it shows a snapshot of what the corporate is all about on its “Team” web page.

It emphasizes its core values and makes use of stylish language (“#squadgoals”) to ascertain that it retains up with the present traits.

7. Cafe Con Libros

Cafe Con Libros doesn’t have an about us web page.

Nonetheless, it does have an organization description that clearly explains its mission and values in two brief sentences: “Cafe con Libros (espresso with books) is an Intersectional Feminist neighborhood bookstore and low store.

By way of our selection of books, programming, and nice espresso, we endeavor to create a vibrant neighborhood area the place everybody, particularly womxn -identified folx, really feel centered, affirmed, and celebrated.”

8. Customized Collaborative

Customized Collaborative helps no/low-income immigrant girls construct entrepreneurship abilities that assist them reach a sustainable style.

Its About Us web page options important need-to-know data for anybody trying to them for help, all for donating to the trigger, or just trying to study extra concerning the enterprise.

What’s an organization profile template?

An organization profile template is a pre-designed framework an organization can use to show necessary data, reminiscent of the corporate identify, emblem, historical past, and mission assertion. 

Customers can swap out texts and pictures to tailor the template to their model. Nonetheless, startups needs to be cautious about being overly reliant on templates.

You need your organization to face out amongst the competitors and on your firm profile to stick to your distinctive branding. So, in the event you use a template, ensure you modify it sufficient to make it distinctive to your model. 

The way to Use a Firm Profile Template

I‘m a very thorough person, so of course, I’m going to go away you with some extra firm profile template concepts and the way to use a template. Simply click on the hyperlink beneath and observe alongside for a breakdown of the totally different sections inside a profile.

Obtain These Templates for Free

Irrespective of the template, be sure your profile consists of the next:

• Firm identify
• Established date
• Bodily deal with per location
• Contact data

About Us / Our Story / Our Starting

On this a part of the corporate profile, you’ll need to incorporate a quick introduction to your organization, together with the place, when, and by whom the corporate was based, the corporate‘s mission statement, and/or the company’s imaginative and prescient and goal.

You do not essentially have to incorporate services or products on this part but, however focus in your larger that means and the way you stand out from opponents as an alternative. Inform your story in a compelling approach.

As an example, HubSpot begins its About Us part with, “More than ten years ago, we had a vision — an inbound world.” HubSpot would not point out its merchandise till additional down the web page.

If you wish to add your organization historical past in a extra compact approach, take into account including an organization timeline like this one:

Obtain This Template

Our Mission / Values

Right here, you must say what your organization stands for on a bigger scale. You may state your final objective and your hopes on your services or products. Take a look at these inspiring firm imaginative and prescient and mission assertion examples for concepts. This is an instance:

Obtain This Template.

Our Group

Present an image or temporary paragraph describing your workforce. You may deal with management or clarify your organization’s tradition. Finally, this part ought to assist customers perceive how your staff can uniquely serve them.

Obtain This Template

Our Product / Providers

Describe a high-level overview of what your product is and the way you hope it’s going to positively impression the consumer’s life. You may hyperlink to a Product web page if mandatory, so preserve this part comparatively normal.

Firm Profile Templates

1. Gold and White HubSpot Firm Profile Template 

If you’d like a clear firm profile with a pop of coloration, this template is what you are in search of. It is particularly acceptable in case your emblem or firm colours already embody gold. 

Obtain this template.

2. Blue HubSpot Firm Profile Template 

Perhaps you wish to preserve issues easy and minimal with a darker blue hue and a heavier deal with imagery. In that case, try this firm profile template, additionally obtainable from HubSpot. 

Obtain this template.

3. Minimalist Geometric HubSpot Firm Profile Template 

Are you a minimalist? Do you want rhombuses? If that’s the case, you then’ll take pleasure in HubSpot’s minimalist, geometric firm profile template. 

Obtain this template.

4. HubSpot Firm Profile Template 5

Cool colours, just like the blue-green coloration featured within the template beneath, can encourage a relaxed vitality. So, this template is a wonderful selection if you need a relaxing vitality related together with your firm. 

Obtain this template.

5. Cream and Navy Blue HubSpot Firm Profile Template

I simply love minimalist template with aesthetically pleasing coloration pairings. I imply, who would not?

Obtain this template.

6. Expertise Firm Profile Template 

This is not among the many templates we provide, however I nonetheless like it as a result of it is visually attention-grabbing with the gradient graphics within the background, and it consists of my favourite coloration—purple. 

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7. Tangerine Firm Profile Template

This template has a extra eclectic coloration palette however makes use of shapes and clean areas to maintain the template from showing too busy and distracting. 

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8. Colourful Firm Profile Template

If your organization is within the inventive business and loves coloration, then this template could possibly be an awesome illustration of your corporation. 

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9. Tiffany Startup Firm Profile Template

I like this template rather a lot as a result of the icons within the higher proper nook embody hyperlinks to your organization’s social media. 

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10. Blue and White Minimalist Firm Profile Template

Once more, you possibly can’t go flawed with minimalism and a pop of impartial blues. Nonetheless, in the event you do not like coloration and also you need one thing slightly brighter, you possibly can simply swap out the blue on your firm colours. 

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11. Yellow and Inexperienced Fashionable Firm Profile Template

The checkerboard sample provides a pleasant flare that guides your eyes down the web page to the necessary content material, reminiscent of your organization identify and speak to data.

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12. Orange White Fashionable Firm Profile Template

Canva calls this orange and white, however that appears pink to me. Both approach, the template gives ample area on your emblem, identify, imagery, and data. 

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Begin Your Firm Profile Right now

And there you’ve got it — the whole lot you must find out about placing collectively an organization profile. If you happen to nonetheless want slightly additional assist, remember to scroll up and click on on the hyperlinks to our templates.

Editor’s Word: This publish was initially printed in January 2019 however has been up to date for comprehensiveness.