13 YouTube Description Templates That Have Helped Our Movies Go Viral

With 2.5 billion lively customers, YouTube is an undeniably necessary channel to your advertising and marketing efforts. Realizing methods to optimize your YouTube channel can assist you enhance your probabilities of discoverability and attain extra folks.

As each a YouTuber and HubSpot‘s resident creator economy expert, I know a lot about YouTube and how to go viral on the platform. So, believe me when I say it’s not simply key phrases it’s a must to take into consideration.

Creating partaking YouTube descriptions is without doubt one of the most necessary ways for optimizing your YouTube channel. We’ll talk about creating compelling descriptions to your YouTube channel and movies right here.

YouTube Channel Descriptions

YouTube channel descriptions are slightly just like the About Web page of a web site. It seems beneath the “About” tab of your channel’s YouTube web page.

Your YouTube channel description conveys to potential viewers what your content material will cowl, together with the problems you sort out and the communities you serve. You can add this when establishing your YouTube channel.

Check out my YouTube channel’s description for instance. Discover how I introduce myself, state the sort of content material viewers can anticipate, and reference my target market.

I even have hyperlinks to different platforms related to my channel, akin to Instagram, X, TikTok, and my web site.

As YouTube creators, our major purpose is to draw and switch viewers into subscribers, usually utilizing the channel description. With that in thoughts, use key phrases your supposed viewers would use to seek for your content material.

See how “anime” is used a number of occasions in my channel’s description.

YouTube Video Descriptions

Each YouTube video features a description that may be discovered beneath the viewport of the video.

It is essential that every of your YouTube movies embody a singular description to extend the chance of your video being discovered when somebody is looking for a specific subject.

As a YouTube content material creator, I all the time craft my video descriptions figuring out they’ll appeal to and convert an viewers. So, I all the time optimize my video descriptions for web optimization — and you must, too.

Maintain studying should you‘re unsure how to start crafting compelling YouTube descriptions. I’ll discover ways you may make use of and supply templates to make sure you have all the pieces you might want to excel on YouTube.

1. Use YouTube description templates. [Free Prompts]

HubSpot compiled a number of YouTube video description templates to assist what you are promoting present context to your viewers, rank higher in search, manage your crew, and hyperlink to related internet pages in your website.

Obtain These Templates for Free

2. Clarify your content material.

My colleague, Caroline Forsey, spoke with Eric Peters, a Senior Progress Product Supervisor on HubSpot’s Academy crew, to discover the very best ways for writing YouTube descriptions.

He mentioned, “[YouTube descriptions] are one of the primary ways YouTube knows what your video is about. Include links, additional resources, links to other videos and playlists, etc. Make sure the description box is easy to read.”

Peters defined that your YouTube video description and closed captioning ought to incorporate key phrases into your description.

It additionally helps with accessibility for people who find themselves deaf or onerous of listening to. Therefore, including closed captioning to your movies is important for accessibility.

As an example, check out certainly one of HubSpot Advertising’s YouTube video descriptions:

A YouTube description differs from an internet web page meta description. Content material creators clarify your complete video in a YouTube description and even hyperlink to exterior assets.

Peters says:

“You get 5,000 characters whole, so make use of it. YouTube creators use asterisks or all-caps to distinguish titles from physique copy as a result of it is all plain textual content.

Take into account writing up a textual content model of the important thing factors from the video, and even copying the transcription and paste it into the outline.”

Most of my most up-to-date YouTube movies encompass interviews from my podcast.

So, I‘ll often save time by writing out the description I’d use for my podcast episode that would seem on Spotify or Apple Podcasts, then copying and pasting the identical description into YouTube.

I‘d then tweak it to include more keywords or important links to other platforms. I’ll additionally customise my YouTube video description with the daring, italic, or strikethrough choices on the backside of the outline field.

For info, click on right here.

3. Embody a call-to-action (CTA).

Your YouTube description is a unbelievable alternative to ask viewers to proceed partaking together with your channel or discover extra assets to assist them study extra a couple of subject of curiosity.

As an example, for example I create a short “How to Add Filters to Instagram” YouTube video, however I even have an in-depth “How to Use Instagram for Marketing” weblog put up. Why not hyperlink it within the description?

Probably, anybody watching my Instagram video on YouTube can be equally grateful for the chance to study extra by means of a weblog put up.

Maybe I merely need to ask viewers to subscribe, activate notifications, or share my content material with their networks. These are all acceptable CTA’s for an outline.

Personally, I all the time embody a name to motion in my YouTube video descriptions, telling viewers to comply with my different social media accounts, subscribe to my weblog, or hearken to my corresponding podcasts on different platforms.

Expertise has proven me it is best apply to format the outline in order that essentially the most vital info is first.

Peters advises, “The first 200 characters are above the ‘more’ fold on the description box, so if you want your CTA/link to be seen by most people, keep it within the first 200 characters.”

After the primary 200 characters, the textual content will likely be minimize off, and viewers should click on “Show more” to see the remaining. I do know I don‘t always click “Show more” when watching a video, so your audience likely won’t both.

Subsequently, you should rely your first 200 characters.

4. Add your persona.

A YouTube description must be enjoyable and exhibit your model’s persona with a singular voice. Not like conventional types of promoting, this is a chance so that you can instill creativity and humor into your content material.

Brian Dean’s YouTube channel is a wonderful instance of this. His YouTube descriptions usually mirror the best way he speaks. I get pleasure from his descriptions as a result of they’re candid and informal, and he makes it really feel like he is writing to a pal.

Take into account trying out HubSpot Academy’s complete YouTube Advertising course to study extra about utilizing YouTube for advertising and marketing functions.

5. Use timestamps to make movies scannable.

Together with timestamps in your video description could make your video extra user-friendly and assist your content material rank properly on engines like google.

YouTube video timestamps seem inside search outcomes, bettering consumer retention by directing customers to essentially the most related parts of movies from SERPs.

Customers can seek for key phrases in your video’s description and click on on a thumbnail on the SERP to view the portion of your video that solutions their search question.

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YouTube Channel Description Examples

Each YouTube channel description ought to allude to a selected area of interest or central theme. You need to inform your viewers what they may study out of your channel.

This may give them a cause to tune in to your channel, subscribe to it, and proceed studying from you and your movies.

Moreover, whenever you add your area of interest to your YouTube description, your viewers can extra simply discover you in a sea of doubtless related creators.

1. Wes McDowell

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Wes McDowell ‘s YouTube channel targets viewers within the digital advertising and marketing area of interest. The channel description mentions its mission: educating small enterprise homeowners digital advertising and marketing methods they’ll use to develop their companies.

The outline additionally lists subjects the channel will characteristic in its movies, invitations viewers to subscribe, and describes its advantages.

Why I Love It

This YouTube channel description is evident and direct. It particulars what viewers will get once they come to the channel. This description additionally describes the advertising and marketing methods and strategies viewers will study.

Readability goes a good distance in making a channel simply searchable and rankable on YouTube.

2. Yoga With Adriene

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Yoga With Adriene‘s YouTube channel description highlights one of the channel’s foremost values: inclusion.

The channel description mentions that everybody is invited to take part and study extra about yoga by means of her movies, no matter their ability stage.

The outline additionally recommends movies that newbies can watch to turn out to be accustomed to the content material.

Why I Love It

This channel description is a wonderful instance of how an organization‘s mission can be useful for video content. The description gives subscribers a glimpse into Yoga with Adriene’s values, making a reference to the viewer.

This angle is useful for rating on YouTube as a result of it is aligned with morals and values that subscribers can simply determine with.

I began watching Yoga with Adriene‘s videos partially because the channel description convinced me they’d be nice for newbies (and they’re!).

3. Wild Great Off-Grid

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Wild Great Off-Grid ‘s YouTube channel description positions the channel inside a distinct segment by utilizing the key phrases “off-grid,” “self-reliant,” and “building our own home” to enchantment to viewers who’re fascinated about residing off-the-grid.

The outline additionally invitations viewers to go to their on-line retailer and social media profiles.

Why I Love It

This YouTube channel description establishes a distinct segment, describes the channel’s content material, offers background details about the creators, and encourages subscribers and viewers to take part additional of their model.

I additionally love how the outline additionally directs their viewers to different facets of their enterprise, akin to their retailer and social media platforms, which fosters worth for his or her subscribers.

4. The Buddies

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The Buddies‘ YouTube channel description introduces the channel’s creators, lists the video video games the channel will spotlight, and offers every creator’s private YouTube channel and Roblox username.

Why I Love It

This YouTube channel description focuses on the leisure the channel offers.

The outline targets subscribers looking for gaming information and mentions the creators’ journeys to set the channel aside from others in the identical area of interest and style.

5. Florian Gadsby

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Florian Gadsby‘s YouTube channel description introduces the channel’s creator and lists the subjects viewers can anticipate to see once they subscribe.

It additionally hyperlinks to the creator‘s social media and newsletter and provides information about the creator’s on-line retailer, together with its restocking schedule.

Why I Love It

This YouTube channel description takes a private strategy to the subject material. The outline provides guests readability in regards to the channel’s content material and creative focus.

It additionally encourages viewers to work together with the creator on their social media platforms to study extra about them and consider extra of their content material.

6. SciShow

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SciShow‘s YouTube channel description introduces the channel’s creators and hints on the subjects viewers can anticipate to see weekly.

The outline additionally outlines the channel’s posting schedule and mentions different YouTube channels related to the model.

Why I Love It

This YouTube channel description tells its viewers when they may see uploads. This is a wonderful technique to make sure customers go to the channel proper once they’re anticipating to see new content material.

If views go up on a web page, the YouTube algorithm will probably enhance your channel to a broader viewers. Simply be sure you keep on schedule.

I personally keep away from placing the schedule for future uploads in my descriptions as a result of mishaps occur, and I don‘t want to let my viewers down. But that’s only a private hang-up I’ve.

7. Unbox Remedy

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Unbox Remedy‘s YouTube channel description states the channel’s tagline, provides an summary of the channel’s content material, and offers a contact e-mail for enterprise inquiries.

Why I Love It

This easy channel description piques viewers‘ interest with a captivating tagline and a straightforward explanation of the channel’s content material.

It additionally contains an e-mail that permits viewers to contact the creators to inquire in regards to the enterprise and ask skilled questions in regards to the channel.

8. IsaWelly

Isa-Welly’s YouTube channel description instantly emphasizes her Registered Dietary Therapist and Wellbeing Coach credentials earlier than going into the aim of her platform and what viewers can anticipate.

What I Love: I really like that Isa Welly establishes belief along with her viewers by highlighting her skilled expertise. The bio can also be very brief and to the purpose, decreasing the probabilities of confusion and maintaining the reader’s consideration.

9. Sundas Khalid

Sundas Khalid ‘s YouTube channel description begins with a pleasant “Hey!” earlier than explaining who she is and what she does: “I am Sundas, and I help you succeed in the data science and tech fields.”

The outline then dives into her background as a self-taught information scientist.

It additionally highlights her achievements as somebody with 10 years of expertise throughout two outstanding corporations the place she was a excessive performer at every.

What I Love: I really like Sundas Khalid as a result of she pertains to her viewers by utilizing a pleasant tone and explaining that she is self-taught and from a non-tech background.

Her strategy exhibits she creates content material for viewers who might have little to no expertise within the tech area however need to break into the trade or sharpen their information.

I particularly like how she features a disclaimer on the finish, letting readers know her opinions are her personal and don’t replicate these of the corporate she works for. It is an important instance of transparency whereas separating your work and creativity.

10. Matte Wolfe

What Matte Wolfe’s description lacks in phrases it makes up for in key hyperlinks. Wolfe’s YouTube channel contains hyperlinks to his weblog, Twitter (now X) account, and his AI instruments database.

What I Love: Wolfe’s channel description is a good mannequin for the way much less is extra, particularly in case your channel covers a broad spectrum of subjects inside your area of interest.

Simply be sure you use the additional area saved in your channel to spotlight necessary hyperlinks, akin to to your weblog, social media channels, or enterprise.

YouTube Channel Description Templates

Now that we have coated the fundamentals have a look at a number of templates you should utilize to craft a compelling YouTube description.

1. Playful YouTube Channel Description Template

You would possibly create a playful, easy-going channel ‘About Me’ description, like this one:

Hello, I am [Name]. That is my channel about rising your gross sales, successfully focusing on your viewers, and rising an e-mail listing that you should utilize to develop what you are promoting.

For those who’re a marketer who desires to study advertising and marketing methods to get [result, i.e., more traffic to your site], subscribe to my channel.

My channel publishes movies that concentrate on storytelling content material that connects X, exhibits you methods to infuse your authenticity in your model, and provides you a advertising and marketing technique that feels natural.

If that sounds prefer it may very well be useful for you, please be part of me!

 

2. Third-Particular person YouTube Channel Description Template

Alternatively, you may craft a YouTube description that describes what your organization does from a third-person viewpoint, like this one:

[Company] is the worldwide chief in X, Y, and Z. Since [year], [Company] has been on a mission to [insert company vision or purpose here].

To study extra about [Company], its values, and its [company offering], subscribe to our channel to remain knowledgeable.

3. Area of interest YouTube Channel Description Template

Inform your subscribers what you are all about and describe your area of interest when writing your YouTube channel description.

[Name] and [Name] have nuanced discussions about relationship, their way of life, and relationships. They talk about present subjects that have an effect on fashionable relationship and methods to maneuver relationship patterns. You should buy [Name] and [Name]’s [product] to study extra about bettering your information of relationships.

4. Inviting YouTube Channel Description Template

Constructing a relationship together with your followers is without doubt one of the most necessary issues you are able to do as a content material creator. This template invitations them to affix you as you develop your model.

This channel provides all the pieces you might want to find out about gaming, together with the most recent gear opinions, new sport opinions, and once-a-week stay streams. Watch as I, [name], attempt to beat my excessive rating within the newest launch of [insert game name here].

5. Private YouTube Channel Description Template

Do not be afraid to be weak together with your viewers. Including private touches to your YouTube channel description, just like the template under, can assist you turn out to be extra genuine.

This can be a private journey of how I grew to become a painter. Find out about what paints I buy, the instruments I exploit, and the strategies I discovered throughout faculty. Artwork is my ardour, and I specific my love for [insert passion] by means of it.

6. Straight-forward YouTube Channel Description Template

Inform your viewers precisely what they’ll anticipate out of your channel by utilizing this template:

This channel provides popular culture commentary by means of a [political ideology] political lens. We make commentary on books and present occasions. We additionally add a brand new video each Wednesday and Friday.

YouTube Video Description Examples

A useful video description can spike your viewers’s curiosity, leading to longer watch occasions, higher view counts, and even new subscribers.

Plus, it could possibly assist with YouTube web optimization, permitting YouTube’s algorithm to grasp your content material and recommend it to new customers, additional boosting your YouTube metrics.

1. “5 Best Coding Languages for Beginners 2021” by nicole . younger

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The outline of nicole . younger’s YouTube video, “5 Best Coding Languages for Beginners 2021,” hooks the viewer by posing a query that will likely be answered within the video.

The video description additionally features a profit the viewer will achieve from watching the video.

Why I Love It

On this video description, the creator summarizes the video‘s title and specifies the target audience. The text will help audiences (and YouTube) understand the video’s content material.

This creator understands that the channel description is prime actual property for contact info, social media handles, and calls to motion, persuading viewers to stay round.

2. “How to Write Counterpoint – Music Composition” by Music Issues

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The outline of Music Issues’s YouTube video, “How to Write Counterpoint – Music Composition,“ uses keywords such as ”writing counterpoint,“ ”music composition lesson,“ and ”understanding counterpoint” to enchantment to audiences which are fascinated about studying the music composition method.

The outline additionally contains timestamps that viewers can use to skip to the portion of the video that addresses the particular subject they need to find out about.

Why I Love It

This YouTube video description makes use of key phrases to enchantment to a distinct segment viewers. The specificity makes it simply searchable on YouTube. Utilizing key phrases to make every video search-friendly will drive visitors to your video’s particular content material.

3. “How to Create a 90-Day Plan for your Business (+ Free Workbook)” by Anna Clark

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The outline of Anna Clark’s YouTube video, “How to Create a 90-Day Plan for your Business (+ Free Workbook),” contains hyperlinks to the creator’s web site, programs, publication, and social media accounts, and a workbook that viewers can obtain and full as they watch the video.

Why I Love It

It is good to contain your viewers in different facets of what you are promoting. The interplay and engagement you earn will assist you to rank towards different lively channels.

Directing your viewers to different assets for what you are promoting may even assist your YouTube channel drive visitors to your web site, rising your authority in what you are promoting area of interest.

4. “How To Create An Email Sales Funnel” by Wishpond

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The outline of Wishpond’s YouTube video, “How To Create An Email Sales Funnel,” hooks the viewer by stating that the video is the fourth installment in a collection and linking to the earlier video.

The video description additionally incentivizes viewers to study extra in regards to the firm.

Why I Love It

This description segments the video as a piece of a extra in depth collection. If subscribers study that you simply present related content material in your channel, they are going to be extra inclined to observe your different movies.

The outline additionally lets viewers know there is a free demo of the service. For those who promote totally different services or products in what you are promoting, hyperlink them within the description.

5. “How to Outline Your Novel – Part 2” by Writing with Jenna Moreci

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The outline of Writing with Jenna Moreci’s YouTube video, “How to Outline Your Novel – Part 2,” hooks the viewer by stating that the video is the second installment in a collection and linking to the earlier video.

The video description additionally lets viewers study extra in regards to the creator’s merchandise.

Why We Love It

This video description is great as a result of it lets viewers know what’s coming subsequent. Inserting a “new segment” in your YouTube collection lets viewers anticipate your subsequent video.

6. “Microgreens Growing: Materials and Beginner’s Guide” by Epic Gardening

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The video description tells viewers in regards to the creator’s expertise with microgreens, lists the provides the creator mentions within the video, and lists ways in which viewers can assist the creator past watching their video.

Why I Love It

The creator offers an inventory of merchandise used within the video. The viewers can analysis the merchandise or buy them instantly by means of the hyperlinks.

7. “Budgeting for Beginners – How to Make a Budget From Scratch 2021” by Debt Free Millennials

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Debt Free Millennials’ YouTube video, “Budgeting for Beginners – How to Make a Budget From Scratch 2021,” teaches viewers to create a price range.

The outline provides viewers an summary of the subjects coated within the video and invitations them to join services by means of affiliated hyperlinks.

It additionally contains hyperlinks to the creator’s Instagram, Fb group, and web site so viewers can join with the creator by means of totally different social platforms.

Why I Love It

I really like that the creator has created a way of neighborhood and togetherness. For those who embody your social media hyperlinks in your YouTube video description, subscribers will comply with you on a number of platforms to stay engaged together with your content material.

The content material creator invitations them to return for brand spanking new movies and share their experiences on social media.

8. “FINALLY be consistent on social media” by Jade Beason

Jade Beason‘s video gives viewers tips and strategies for staying consistent on social media as a creator or business owner. Her video’s description is easy and captures who and what the video is meant for:

“Watch this video should you’re struggling to put up constantly on social media!

If you wish to study new content material creation suggestions, content material creation hacks, methods to be constant on social media or methods to create constant content material on social media, this video is for you.”

What I Love: Since Beason‘s video description is so short, it leaves plenty of room for her to list other important information, and that’s what she does.

As viewers learn by means of the outline, they‘ll find information about further learning, additional resources, Beason’s gear, and free guides.

Even higher, it is all neatly organized into sections.

9. “The Roadmap To Making Your First $1M In SaaS (How I Did It)” by Alex Heiden

Alex Heiden‘s video documents part of his journey of trying to profit off B2B SaaS. The video’s description particulars how he organizes his targets and the instruments he makes use of.

What I Love: Heiden‘s description is detailed in summarizing the video’s level. He has included chapters, that are nice for web optimization and helps YouTube rank the video increased in search outcomes.

10. “Easiest Online Business To Make $100,000+ In 2024” by Jensen Tung

Jensen Tung‘s video discusses the easiest online business to start to make $100,000. The video’s title is self-explanatory, so it isn’t as crucial for Tung to have the video abstract on the prime of the outline.

So, he moved it towards the underside and used the remainder of the area to offer info on his gear, publication, essential hyperlinks, and different endeavors.

What I Love: Tung prioritizes an important info in his video description, and, on this case, it‘s not the video’s abstract — it is the hyperlinks and knowledge to his different initiatives that views might not have been capable of finding as simply in any other case.

YouTube Video Description Templates

A YouTube video description is descriptive textual content that features however shouldn’t be restricted to key phrases, themes, and particular ideas/friends that the content material creator desires their viewers to know.

The YouTube video description will increase visibility by means of web optimization, views, and subscriptions. In every video description, the content material creator will encourage their viewers to “Like,” “Share,” and “Subscribe” to their content material.

An efficient video description will likely be persuasive and informative, prompting the viewers to tune in frequently.

1. Easy YouTube Video Description Template

Fairly than writing a prolonged abstract of your video, hold your descriptions detailed sufficient to let the viewer know what to anticipate, but concise sufficient so they do not lose curiosity.

Hearken to how our CEO explains the distinction between X and Y, and study finest practices for implementing your individual technique.

Study extra about X and Y in our course: [course link].

2. Social Media YouTube Video Description Template

You should use a YouTube channel description like this one to assist new viewers join with you in your different channels and social media platforms:

Hello there! New to [name of channel]? If that’s the case, this is what you might want to know: I like [interests related to channel] a LOT, so I exploit this channel to discover X, Y, and Z that will help you [desired result for viewer].

The place else yow will discover me:

INSTAGRAM: http://instagram.com/[accountname]

TWITTER: http://twitter.com/[accountname]

LIFESTYLE CHANNEL: http://www.youtube.com/[accountname]

Be part of our rising neighborhood for brand spanking new movies each Tuesday and Friday!

BUSINESS INQUIRIES

Please contact [PR representative] at [email or phone number].

3. Search-Pleasant YouTube Video Description Template

YouTube will increase visibility inside key phrase searches and related content material. Because of this, movies ought to have buzzwords in video and channel descriptions.

If you wish to craft an outline that explains what your video is about and incorporates a key phrase description, do that:

Hey there! This lesson is a part of a free on-line course. Take the complete course right here: www.firm.com/course1.

Some individuals are uncertain what X is — at its most elementary, X is [brief definition of keyword]. On this video, you‘ll learn how to X, Y, and Z, to ensure you’re in a position to develop your model on-line.

As well as, we’ll clarify how one can keep away from doing A. Generally, A is all it takes to lose a buyer.

4. Teaser YouTube Video Description Template.

Use your video descriptions as a possibility to let your viewers know when to anticipate new content material from you, like this template:

Be part of the “musical nerds” on a mission to enhance our musical understanding. We add each Wednesday and Thursday. We could have Q&A periods to reply all your newbie questions on Wednesdays beginning subsequent week.

5. Clear YouTube Video Description Template

Transparency is vital to gaining the belief of your viewers. This template is a wonderful instance of methods to let your viewers know if you end up utilizing affiliate hyperlinks in your descriptions.

What‘s up, guys? In this video, we’ll speak about an on a regular basis make-up look you are able to do in 10 minutes. I‘m not an early riser, but just like anyone, I still want to look good for the day. I’ll listing the merchandise I used on this video.

Please subscribe if you’re feeling my vibe. I put up content material weekly, and you may all the time discover me on Insta! I am going to drop my social media handles under.

**All opinions are my very own. This video isn‘t sponsored. I’m despatched merchandise for my consideration, and I earn a small proportion from gross sales by means of affiliated hyperlinks. Clicking on affiliated hyperlinks does not price you something.**

6. Participating YouTube Video Description Template

Participating together with your viewers is important for constructing neighborhood with them. Right here, this description encourages viewers to depart recommendations within the feedback part to be featured in future movies.

Hello, everybody! We‘re the Science Kidz! Today, we are experimenting to find out which popcorn brand leaves behind the least number of kernels. Will it be Orville Redenbacher’s or Act II?

Each week, we do a brand new experiment as a part of our initiative to spotlight STEM careers in Savannah, Georgia. When you’ve got an experiment you need to see The Science Kidz attempt, go away a remark under. You by no means know — we may choose yours!

Comply with me on Instagram for extra experiment concepts, and tag us in among the experiments you do with your folks!

7. Sponsored YouTube Video Description Templates

Disclosing paid sponsorships or product placements doesn‘t have to be super jargon-heavy. A template like this can help you be candid with your audience without straying from your brand’s voice and sounding like a robotic.

Hey, y‘all! Today, we’ll be rebuilding a 454 Chevy Large Block motor. We‘ll be adding 200 horses to bring the motor up to 680 horsepower. I hope y’all are able to dive into enterprise with Motor Boyz.

This episode is sponsored by Husky instruments, and we’ll be utilizing their newest affect and driver instruments to rebuild the 454. We want to thank Anderson Auto for donating the 1972 C10 to be our body as soon as the motor is rebuilt and accomplished.

1. Use templates.

After you have your model voice down, create a template to your video descriptions to assist prevent time when importing. For those who’re having bother making a template by yourself, use HubSpot’s YouTube templates to get some inspiration.

2. Be clear and concise.

When writing an outline for a YouTube video, you must purpose for simplicity. Be certain that all of the important info is above the fold. That method, you may guarantee potential viewers know what your video is about as they seek for what they want.

3. Join with subscribers.

Use your YouTube descriptions to assist new viewers join with you in your different channels and social media platforms. In doing this, you may enhance your cross-promote content material extra simply and enhance engagement and discoverability.

Simply make sure that to place your social media hyperlinks towards the top of your descriptions since there are extra necessary particulars to maintain above the fold.

4. Create a distinct segment.

Whether or not you‘re writing a description for your channel or a video, you’ll need to outline your area of interest. Begin by introducing your self or your model, then spotlight what you provide and what makes you distinctive.

Make sure to incorporate related key phrases used to seek for content material in your area of interest so your target market has a greater probability of discovering you.

5. Present your journey.

You might need to create a channel description asking viewers to affix you on a journey you doc in your YouTube channel. As an example, in case your YouTube channel focuses on streaming online game content material, you could invite subscribers to observe you as you try to win the sport.

Subsequently, mentioning a purpose to your channel can assist you achieve new subscribers keen to return alongside for the journey as you pursue a purpose.

6. Be extra private.

Create a way of neighborhood together with your channel by being extra private together with your viewers. When writing your descriptions, contemplate together with private touches, akin to telling a narrative, utilizing relatable language, or talking on to the viewer.

By providing an emotional enchantment, you and your content material will come off as extra genuine, serving to you create a stronger connection together with your subscribers.

7. Create anticipation for brand spanking new content material.

A content material creator should construct pleasure for the following video — a way of urgency and anticipation for his or her viewers. A YouTuber can create giveaways, conduct polls, and invite particular friends to take part within the movies to keep up the channel’s success.

8. Make it search-friendly.

Now we have all carried out it: Having elements of an concept and hoping Google will fill within the blanks by finishing the search with the remainder of our ideas.

As a content material creator, you might want to personal every video’s associated tag, together with misspellings, to assist refine the content material beneath your channel. The YouTube movies should be centered round key phrases, maximizing your web optimization for Google and YouTube searches.

9. Lead viewers to different assets.

When crafting your descriptions, contemplate linking to associated content material that viewers would possibly discover fascinating or useful. For instance, in case you have a weblog, you may hyperlink to a weblog put up that goes extra in-depth on the subject you are discussing. This may assist present extra context to the viewer and produce extra visitors to your web site.

10. Incorporate key phrases.

Use key phrases in your descriptions to extend the visibility of your YouTube channel and movies. With a view to decide which key phrases you must goal, you‘ll must conduct key phrase analysis.

When crafting your description, don’t repeat the identical key phrases an excessive amount of. As a substitute, insert them in a method that sounds pure. This may hold it straightforward to learn and assist you to keep away from key phrase stuffing.

11. Tease a brand new initiative.

A brand new video is upcoming, and you might want to ship a teaser to your viewers that may create buzz main as much as the discharge of the most recent content material. A video teaser could be uploaded to YouTube Shorts to extend anticipation.

12. Be clear.

Authenticity sells. Viewers know whenever you aren‘t being transparent with them, so just be honest. If you have affiliate partners, gifted products, or sponsorships, don’t attempt to cover it.

Be trustworthy together with your viewers and write a disclaimer in your description.

As a YouTuber, partaking together with your viewers and constructing their belief is important. For those who lose that belief, it may be onerous to win it again.

13. Preserve engagement.

Retaining your viewers engaged is essential for getting them to return for extra content material. When writing your video description, use a robust hook that grabs your viewers’s consideration and makes them need to watch.

Make sure to break down the video into sections and embody timestamps for each. This permits viewers to leap to particular elements of the video so they continue to be .

14. Plug your merchandise.

Any time you point out or use certainly one of your services or products in a video, you must all the time embody a hyperlink in your description. Doing this prompts the viewers to attempt your services or products for themselves.

Providing a reduction code can also encourage potential prospects to leap.

15. Take a look at out totally different codecs.

In case your movies aren’t reaching your expectations, attempt experimenting with totally different description codecs and templates.

Possibly your descriptions are too lengthy, and so they get minimize off on sure units, or maybe there are higher key phrases you may optimize for. Testing out totally different descriptions will assist offer you a greater concept of what works finest to your model.

Obtain these YouTube description templates and assist your video go viral.

These must-have YouTube video and channel description templates can assist you cut back the time it takes to add and optimize your YouTube movies, getting them out to your viewers shortly and with much less effort.

Make sure to customise the textual content to boost the studying expertise since you need to be as useful as potential to your viewers.

Editor’s word: This put up was initially printed in March 2019 and has been up to date for comprehensiveness.