Greatest Purchase refreshed its model at the moment, increasing the colour palette and including the tagline, “Imagine that.” It additionally added a holographic spokesperson, Gram. The brand, up to date in 2018, stays the identical.
The patron electronics retailer goals to adapt to altering shopping for habits and lean into retail media’s development whereas presumably turning round 10 straight quarters of gross sales decline.
“[Tech is] so pervasive in our lives, and so commonplace, that some of the fun and excitement for consumers has gone away,” stated Greatest Purchase chief advertising and marketing officer Jennie Weber, including that the model refresh goals to deliver among the “sparkle” again to client electronics—one thing client analysis had proven was missing lately.
The corporate is launching an advert marketing campaign with 5 new 25- to 30-second spots starring Gram. Greatest Purchase declined to reveal the scale of the media funding however stated the advertisements will run on linked TV, on-line and social platforms.
Including video and bettering the app purchasing expertise
Greatest Purchase additionally introduced at the moment that it’s utilizing synthetic intelligence in its software to tailor and enhance the digital purchasing expertise.
It elevated funding in video, saying it can add greater than 500 movies targeted on new merchandise, tech ideas and shopping for guides to its YouTube channel by the tip of the yr.
The retailer additionally added coaching for its in-store gross sales associates to assist buyers navigating new tech, aiming to ascertain itself as an authority as generative AI modifications the panorama of client electronics.
