The Prime Search Engines in 2024 [Including 17 Google Alternatives]

Google’s agency grip on the search engine market is a marketer’s dream — and nightmare.

Commanding practically 92% of the worldwide search market share, Google is the place most of us focus our search engine advertising and marketing.

However that market share additionally makes it lots more durable to hold on to high-ranking search engine outcomes pages (SERP). The excellent news is that regardless of these excessive numbers, there are nonetheless alternatives for the savvy marketer to achieve the thousands and thousands of people that use different search engines like google and yahoo.

Particularly now that AI-powered search engines like google and yahoo have fairly actually entered the chat, there’s renewed curiosity in non-Google search engines like google and yahoo for each customers and SEOs. (And in case you’re a marketer in search of some ground-up assist on the best way to get began with search engine optimization — we’ve bought a pack for that.)

Notice: To compile this record, I seemed on the worldwide market share of search engines like google and yahoo on desktop and cell from June 2023 to June 2024.

I averaged every search engine’s market share over 12 months with knowledge from Statcounter GlobalStats, except in any other case famous.

1. Google

Google dominates within the US, dealing with 60% of all search queries — however that also presents an enormous alternative for entrepreneurs to achieve the opposite 40%.

It’s the logical place to begin for advertising and marketing, working paid advertising and marketing campaigns, and creating natural visitors methods.

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However remember the fact that Google‘s algorithm works to fulfill users’ wants instantly on Google so that they needn’t click on any hyperlinks. Options like this, plus Google’s reputation, would possibly make it onerous so that you can seize as a lot web site visitors as you need.

Google lately rolled out AI Overviews, which makes use of Gemini, its proprietary AI, to summarize your search outcomes.

Though Google started releasing enhancements to AI Overviews as quickly because it was launched, it’s nonetheless a good suggestion to double-check the outcomes for accuracy.

Regardless of Google’s dominance, there’s loads of different search engines like google and yahoo — and doubtlessly a big viewers for entrepreneurs and SEOs seeking to develop their viewers.

We rounded up 17 different search engines like google and yahoo, together with a number of powered by AI, as options to Google.

Different Search Engines

2. Microsoft Bing

Microsoft Bing trails at a distant second with an total common of three.23% of the market share worldwide and simply 0.55% on cell. This engine additionally powers Yahoo!, the U.S.’s third-biggest search engine.

Bing’s search pages look just like Google’s, with the identical classes and an identical white background, with blue hyperlinks and inexperienced URLs.

Bing moreover provides Microsoft Rewards, a program that provides you factors if you search or store on the engine. You possibly can redeem these factors for reward playing cards, nonprofit donations, and extra.

Bing additionally lately added an AI element, known as Copilot, which summarizes search outcomes for you.

Nonetheless — it is a fairly essential “however” for entrepreneurs and SEOs who depend on natural visitors — the direct hyperlinks are more durable for customers to seek out and the primary hyperlink it supplied was to a special touchdown web page than the one linked above.

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Copilot tries to be encouraging concerning the probability of the latest Eurovision winner touring my metropolis. Its human-like tone stands out from different AI-powered searches.

3. Yahoo!

Its news-heavy web page isn’t the sleekest search engine interface, however Yahoo! remains to be one of many extra common options to Google, with simply over 1.16% of the worldwide market share.

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Yahoo! is powered by Microsoft Bing, so search outcomes are comparable. Its search outcomes web page has a minimalist, text-heavy interface.

Nonetheless, it is nonetheless an essential search engine in its personal proper, with over 4 billion month-to-month customers in 2023.

4. Yandex

In some native markets, smaller search engines like google and yahoo go head-to-head with Google — and win.

Russian search engine Yandex has roughly 1.62% of the worldwide market share, however in its dwelling nation, that skyrockets to just about 71%. (Google holds the quantity two spot.) In case you do enterprise globally and want to attain Russian prospects, there are some things to remember.

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For instance, Yandex has many high quality indicators, or badges, that it will possibly show alongside search outcomes. One of the crucial outstanding is the positioning high quality index (SQI), which signifies how helpful your website is to customers.

Like Google, Yandex considers whether or not a person’s question has native intent, and it’ll show regional-dependent outcomes. To account for this, you’ll want to enter Yandex’s webmaster instruments and set a website area.

It’s not marketed anyplace on its search engine, however Yandex’s company web site notes that AI applied sciences are delivered to all its merchandise, together with search.

5. DuckDuckGo

In case you‘re uneasy about targeted ads or don’t need your search knowledge saved, you would possibly wish to strive DuckDuckGo, which touts itself as “the search engine that doesn’t track you.”

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It additionally doesn’t gather or retailer any data, so you may seek for sneakers with out being bombarded by subsequent Macy‘s ads. It’s value noting there are nonetheless adverts on DuckDuckGo — simply not personalised ones.

DuckDuckGo has a clear interface that makes it straightforward to navigate. With greater than 4.5 billion customers each month in 2023, it is slowly gaining steam within the search market, particularly as customers turn into extra involved about privateness.

6. Baidu

Baidu is China’s largest search engine, capturing 52.15% of China’s search market.

The search engine is in Mandarin, however in any other case seems to be just like Google, with a white background, blue hyperlinks, and inexperienced URLs. Like Google, Baidu goals to include extra wealthy options within the SERPs.

In case you’re seeking to attraction to the Asian market, Baidu is an efficient possibility to think about.

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Nonetheless, the search engine censors sure pictures and blocks pro-democracy web sites. In case you’re evaluating search outcomes, you’ll discover a extra complete outcomes record on Google.

7. Ask.com

Ask.com, previously referred to as Ask Jeeves, is a search engine that was designed — pre-AI-powered search — to reply questions.

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Ask.com’s interface is just like Yahoo!’s, with information beneath the search bod. Nonetheless, in contrast to Yahoo!, which is powered by Bing, Ask.com is a standalone search engine.

8. Naver

Naver is South Korea’s second hottest search engine, claiming 53.04% of the nation’s search engine market. Naver’s interface is solely in Korean, with no English model.

Greater than a easy search engine, Naver customers can entry information content material, search ideas, and extra.

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Though it’s in Korean, I used Google Translate to view the touchdown web page in English.

Notably, Naver is a localized search engine, which means that it doesn’t crawl and catalog your complete web.

In case you’re focusing on the South Korean market together with your content material, make certain your search engine optimization matches the factors of South Korea’s second-most common search engine.

9. Ecosia

Ecosia is “the search engine that plants trees.” For each search a person makes with Ecosia (both the webpage or its free browser extension), Ecosia will allocate a part of its income to plant timber in susceptible areas.

Thus far, Ecosia has planted practically 210 million timber and devoted one other 85 million euros (about $92 million) to local weather motion.

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Notice to entrepreneurs: Ecosia’s sponsored spots push your content material practically under the fold.

Ecosia is hottest in its dwelling nation of Germany, the place it has 0.87% of the market. Like Yahoo!, Ecosia runs on Microsoft Bing.

10. AOL

AOL, previously referred to as America On-line, is each an internet media firm and a search engine. The interface encompasses a search bar and nationwide information articles, together with native information and climate.

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AOL’s search outcomes web page could be very ad-heavy — you’ll need to look under the fold to see your outcomes.

Most of AOL’s visitors is generated from the US, but it surely’s on the decline, at solely 0.09% of the market.

11. Web Archive

Web Archive is a special sort of search engine. As its identify implies, Web Archive is a free archive of books, motion pictures, software program, music, web sites, and so on.

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As an alternative of making an attempt to rank on this search engine, customers can join a free account and add their content material to the archives.

Most of Web Archive’s viewers is positioned in the US. Nonetheless, the search engine is gaining reputation in different international locations, comparable to Nice Britain and India.

12. Yep

The favored search engine optimization software Ahrefs launched Yep, an AI-powered search engine, in 2022.

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Yep’s enterprise mannequin distinguishes it from the remainder. It shares 90% of its advert income with content material creators in an effort to encourage extra folks to share their information and high-quality content material.

13. Courageous Search

Of the half a dozen or so AI-powered search engines like google and yahoo I examined for this text, Courageous was one among my favorites. In our personal analysis, it was the AI search engine of alternative, most well-liked by 8% of respondents.

Courageous’s default settings don’t embody AI search, however when you toggle on “search with AI,” it delivers AI summaries above conventional search outcomes.

It has a clear interface and among the most enhanced privateness options of any search engine on this record. It blocks adverts and cross-site cookie monitoring, and it doesn’t gather any information about its customers.

HubSpot’s analysis means that shall be key to capturing common AI search customers — privateness and safety had been among the many high issues, and 1 / 4 of respondents mentioned they’re solely seemingly to make use of AI search engines like google and yahoo if their issues are addressed.

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Courageous’s search outcomes had been impressively thorough. Once I requested for assist writing a listicle about search engines like google and yahoo, it started with the historical past of search engines like google and yahoo — but it surely nonetheless gave me related details about present search engines like google and yahoo.

14. Andi

Andi has a vertically cut up interface, with the standard AI search engine chat field on the left, and sources on the precise. That’s helpful for entrepreneurs and customers alike, each of whom need excessive placement of probably the most related outcomes.

Seeing acquainted, credible sources could alleviate client nervousness round AI. Getting incorrect data was the highest concern cited in latest HubSpot analysis..

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15. Perplexity AI

Perplexity has gotten plenty of buzz in 2024. It has an identical design to different AI search engines like google and yahoo, with supply hyperlinks above an extended reply in simply skimmable bullet factors. It additionally options citations that reveal the supply if you hover over them — important to make sure that you’re not falling prey to misinformation.

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HubSpot’s analysis confirmed that Perplexity tied with You.com because the second-most common AI search engine, most well-liked by 5% of all respondents.

16. Phind.com

Phind.com payments itself as “an answer engine” designed particularly for builders. It nonetheless does a tremendous job dealing with the extra mundane queries, however in case you need assistance getting “from idea to working product,” this search engine was constructed for you.

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17. You.com

You.com has 4 assistants to select from to assist a wide range of extra sophisticated queries: Sensible, Genius, Inventive, and Analysis.

I attempted out the Analysis assistant to see if it might suggest some status dramas for me.

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It ready an simply skimmable report that started, “If you are a fan of prestige dramas, you are likely looking for TV shows that offer high-quality storytelling, complex characters, and often, a cinematic feel.”

The outcomes included the same old suspects (The Wire, Sopranos), but additionally a couple of newer recs (The Crown, Succession).

It additionally has 15 AI fashions to select from — in case you’re an AI fanatic, that is the one to make use of. You possibly can choose from completely different variations of GPT, Gemini, Claude, and others.

18. Komo

I requested Komo to inform me about HubSpot’s web site grader, and it rapidly summarized it, calling it “a powerful and comprehensive tool” (cease it, we’re blushing).

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Like different AI search engines like google and yahoo, it has bibliography-style citations that make it straightforward to kind truth from fiction.

Rising Search Engine Tendencies

Social Media Search

TikTok and YouTube aren’t search engines like google and yahoo per se, however take into consideration how usually you employ their search capabilities.

Current HubSpot analysis confirmed that 42% — not fairly half! — of respondents flip to social media to seek for data. That’s greater than some other search engine besides Google.

Meta, which owns Fb, Instagram, and WhatsApp, has already included its proprietary AI search into all three platforms.

Google Updates

Google is all the time working to prioritize good content material, with enhancements just like the 2024 Core Replace, which penalizes lower-quality, unoriginal, usually AI-generated content material. HubSpot’s Supervisor of EN Weblog Technique, Amanda Sellers, says it has enormous implications for the business.

“First, Google is sending a strong signal that content written by humans is preferable to content by computers. (Ironic, given virtually all of the SERPs are algorithmized.)”

Sellers additionally factors out that this replace ought to encourage SEOs to take a extra complete method to website efficiency.

“This update prioritizes user-first content over keyword-first content,” Sellers explains. “With this in mind, SEOs should be looking at their site as a whole and making sure they’re creating helpful, reliable content for their users — not for search engines.”

Suppose Past Google

Finally, it is important to think about different visitors alternatives moreover Google when creating an search engine optimization technique.

By diversifying your sources, you’re extra prone to seize the primary web page on SERPs, and also you’re in a greater place to discover a actually superb audience.

This text was initially printed in September 2018 and has been up to date for comprehensiveness.