Males earn a median of 36% greater than ladies in search advertising and marketing in 2024, in keeping with a brand new Search Engine Land survey.
Whereas there may be much less of a gender pay hole disparity in senior positions, there may be nonetheless a disparity.
Moreover, ladies had been extra prone to have modified jobs or obtained promotions extra not too long ago than males. And women and men are equally glad with their present function, the survey revealed.
Why we care. Folks ought to obtain equal compensation for equal work, no matter gender. Nevertheless, Search Engine Land’s 2024 Wage and Profession Survey signifies that isn’t occurring. The hole between salaries for women and men in search advertising and marketing hasn’t closed. Fairly, pay inequality has widened.
Males earn 36% greater than ladies. Males earned a median of $130,000 in 2024 (vs. $105,250 in 2023) whereas ladies earned a median of $95,000 in 2024 (vs. $83,265 in 2023).
- For context, within the U.S., full-time working ladies are paid roughly 82% to 84% of what males earn. Which means the disparity we see right here is greater than double the U.S. common.
Males in senior positions earn 8% greater than ladies. The search advertising and marketing pay hole is much less pronounced in senior positions.
- For director-level and better positions (i.e., director, senior director, VP, SVP, C-suite), there may be an 8% pay distinction – $175,479 for males in comparison with $161,943 for ladies in 2024.
- For supervisor and employees positions, there’s a 26% pay distinction ($107,026 for males, $85,114 for ladies).
Job modifications and promotions. 38% of ladies had been promoted or modified jobs prior to now 12 months, in comparison with 25% of males.
- 15% of men and women reported altering jobs or getting a promotion prior to now six months.
- One other 23% of ladies modified jobs or had been promoted throughout the previous yr, in comparison with 10% of males.
Job satisfaction. Ladies are barely extra glad with their present roles. A majority of women and men reported being both extraordinarily or considerably glad with their roles:
- Extraordinarily glad: 20% of males; 18% of ladies.
- Considerably glad: 45% of males; 50% of ladies.
Nevertheless, in comparison with final yr, each women and men are much less glad with their roles. In 2023, 24% of males and 27% of ladies stated they had been extraordinarily glad, whereas 56% of males and 45% of ladies had been considerably glad.
Women and men had been equally impartial about their roles – 14% – whereas 22% of males stated they had been considerably or not glad with their roles, in comparison with 18% of ladies:
- Males: 10% not glad; 12% considerably unhappy.
- Ladies: 5% not glad; 13% considerably unhappy.
Methodology. Our survey outcomes are primarily based on responses from 291 people in North America (79%) and Western Europe (21%). As a result of restricted variety of respondents, different areas had been excluded. We used the “median” outcomes for salaries to filter out values that may skew the outcomes.
The 2024 Search Engine Land Wage and Profession Survey was performed between December and February. Invites to take the survey had been amplified on and by Search Engine Land. The survey included greater than 20 questions associated to profession roles, wage, expertise, job satisfaction and challenges/frustrations. Respondents had been additionally requested to disclose their age and gender.
