ADWEEK not too long ago reported that Netflix may have 5 sponsorship packages for advertisers in its two upcoming NFL Christmas Day video games. Now, it’s time to interrupt down the Xs and Os of the offers, in accordance with detailed data from the streamer’s pitch deck.
As a part of its advert alternatives with the video games, the corporate’s 5 sponsorship packages embody sponsors for pre-game, post-game, halftime and two in-game alternatives.
In response to consumers conversant in negotiations, Netflix sponsorships include a minimal of eight 30-second advert models, with every bundle coming in at greater than $5 million. Nevertheless, the varied packages allocate models otherwise throughout the pre-game present, through the two video games and within the two post-game reveals, in accordance with an in depth chart of data from Netflix’s NFL promoting pitch deck, seen by ADWEEK.
For example, the pre-game sponsorship bundle consists of two models within the pre-game present, three models within the first recreation and three models within the second recreation. In the meantime, the post-game sponsorship bundle consists of three models within the first recreation, three within the second recreation, one within the first post-game present and one within the second post-game present.
Netflix didn’t instantly return a request for remark. See particulars of the sponsorship packages under:
As ADWEEK beforehand reported, the sponsorships are initially obtainable to the NFL’s “Large 8,” a bunch of eight protected sponsors, together with AB InBev, Verizon, Visa, Gatorade, Pepsi, Lowe’s, Microsoft and a yet-to-be-decided audio associate.
The NFL’s Large 8 advertisers have till June 26 to verify in the event that they wish to transfer ahead with any of the sponsorship offers, in accordance with consumers conversant in negotiations. Then, on June 27, different official NFL companions get the sponsorship alternatives earlier than the choices exit to the market.
For any model to have a chance to purchase an NFL unit for the video games, advertisers should buy them as a part of their TV upfront offers, in accordance with consumers. Moreover, any potential consumers will need to have a minimal of $500,000 in spending with Netflix outdoors of the NFL.
