Google pronounces the v17 launch of the Google Advertisements API, bringing a number of new options and modifications that advertisers and builders want to pay attention to.
Why we care. The up to date model of Google Advertisements provides a spread of latest instruments and capabilities that can assist you higher handle and monitor the efficiency of campaigns. It’s additionally vital to pay attention to these modifications in order to take full benefit of latest capabilities whereas avoiding disruptions from deprecated options or coverage modifications.
What’s new. There are three large modifications that Google launched to maintain up with coverage replace, quantity of data being processed and reporting view. The remainder are batch processing updates and new optimization options.
The massive modifications:
- Useful resource Utilization Coverage Replace. To arrange for an upcoming useful resource utilization coverage change on June 17, 2024, two new values have been added to QuotaError, for cases of extreme useful resource consumption over a time interval.
- Web page Dimension Fastened at 10,000. The web page dimension subject is now at all times set to 10,000, and you’ll not go a web page dimension to GoogleAdsService.Search. Doing so will end in a request error.
- New Reporting Views. Marketing campaign mixture asset view and Channel mixture asset view have been added for reporting extra metrics on Efficiency Max and Search campaigns.
Batch processing updates:
- Asset Group Operations. Assist for setting MutateOperation.asset_group_operation when utilizing BatchJobService has been added, permitting batch processing for creating and managing total Efficiency Max campaigns.
- Request Dimension Restrict. A brand new BatchJobError.REQUEST_TOO_LARGE error for any job requests bigger than 10,484,504 bytes will produce an error. Advertisers might want to divide operations into smaller teams for separate requests.
Different notable modifications:
- Key phrase Match Sort. Marketing campaign.keyword_match_type has been added to permit setting a key phrase match sort for all key phrases in a marketing campaign.
- Advert Group Criterion Standing. Major standing and first standing causes have been added to AdGroupCriterion to point out serving standing and causes.
- New Purchasing Product Report. A brand new buying product report has been added, equivalent to the Merchandise web page within the Google Advertisements UI.
- Demand Gen Renaming. Discovery has been renamed to Demand Gen throughout all related fields, enums, and errors.
Additional studying. For the entire checklist of modifications made to Google Advertisements API in model 17, learn the full launch notes.
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In regards to the creator
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and extra.
In 2008, Anu’s profession began with
delivering digital advertising campaigns (principally however not completely Paid Search) by constructing methods, maximising ROI, automating repetitive processes and bringing effectivity from each a part of advertising departments by way of inspiring management each on company, shopper and advertising tech aspect.
Exterior enhancing Search Engine Land article she is the founding father of PPC networking occasion – PPC Stay, host of weekly podcast PPCChat Roundup, and brand evangelist at ClickTech.
She can be a world speaker with a few of the levels she has introduced on being SMX (US), SMX (Munich), Pals of Search (Amsterdam), brightonSEO, The Advertising Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Stay, AdWorld Expertise (Bologna) and extra.
