17 of the Finest E-mail Advertising Companies in 2024

I run HubSpot’s Advertising Each day E-newsletter, so I do know fairly a bit about e-mail advertising and why an e-mail advertising platform is among the first additions to a marketer’s device belt.

E-mail advertising is an efficient approach to have interaction and nurture leads into loyal clients. It is also extraordinarily cost-effective — some research present an ROI of $40 for each $1 spent.

Leveraging e-mail advertising may be tough, particularly if you happen to’re attempting to develop your record or handle the large record you have already got. Luckily there are many e-mail advertising providers accessible to assist.

Listed here are 18 of one of the best ones I’ve discovered. I’ve even examined just a few. Let’s dive in.

In the present day, e-mail advertising providers proceed to be an integral, strategic device for companies of all sizes throughout all industries — it helps companies construct robust relationships with prospects and clients all whereas shifting them by the customer’s journey and sustaining robust communication all through.

To not point out, as ESPs proceed to develop, options like A/B Testing, automation, and personalization have made the instruments much more worthwhile to a marketer trying to have interaction with an more and more fragmented viewers.

1. Safety: Email addresses are private and delicate buyer information that you just’re answerable for defending. Your e-mail advertising service supplier ought to have strong precautions in place and use greatest practices to guard this information like DMARC e-mail authentication requirements.

2. Ease of Use: For those who’re utilizing e-mail advertising to nurture and convert clients, it ought to be simple to create an e-mail and ship it to your viewers. Search for drag-and-drop options and templated workflows in your e-mail device.

3. Viewers Segmentation: Personalization is a key element of a profitable e-mail advertising technique, and for this, you may want viewers segmentation included within the device you select.

4. Automation: Automated workflows, triggered sends, and scheduled emails are all elements of e-mail advertising automation that turn out to be useful for small and huge groups alike. Search for these automated options when selecting an e-mail advertising service.

5. Third-Get together Integrations: Odds are, you and your workforce aren’t dealing with your advertising duties manually. An important e-mail advertising supplier will be capable to combine with most of the different instruments you utilize, particularly a CRM.

6. Knowledge Analytics: Preserve monitor of open charges, bounce backs, and CTR with information analytics weaved proper into your subsequent e-mail advertising device

7. Buyer Assist: Even after studying your new e-mail advertising service device by and thru, you may need assistance from the help workforce in some unspecified time in the future. Make certain the supplier you select has a useful and accessible buyer help workforce that you may lean on once you need assistance.

Now let us take a look at a number of the greatest e-mail advertising providers in the present day — one in every of which you may select to implement at your organization. (And psst: For those who need assistance writing your emails as soon as you’ve got discovered the proper supplier, this video may also help you achieve this seamlessly.) 

Okay, so I is perhaps a bit biased; nevertheless, I am being sincere once I say HubSpot’s free e-mail advertising software program is safe and straightforward to make use of, has a particularly excessive deliverability price, and contains all of the bells and whistles you’d count on to see inside an ESP.

HubSpot E-mail Advertising Software program Options

I exploit HubSpot E-mail Advertising Software program to create and distribute the advertising e-mail e-newsletter, so I’m fairly acquainted with the software program’s options.

So, this is a walkthrough.

When creating an e-mail, I can select from one in every of many drag-and-drop templates or craft a customized template tailor-made to my model. As soon as I’ve obtained my template, incorporating content material is easy and intuitive.

I may also personalize and preview my emails for various recipients primarily based on system kind, nation, or record inclusion — or use a easy personalization token to make sure that every e-mail contains content material particular to every recipient.

When it comes time to ship an e-mail, I can use the good ship characteristic to make sure recipients obtain my messages at a really perfect time.

Moreover, I can run A/B assessments to check completely different variations of an e-mail to know which one resonates essentially the most together with your viewers.

Moreover, I will not have to fret about deliverability—HubSpot maintains a 99% deliverability price throughout the community for all advertising e-mail sends.

Exterior of the e-mail advertising performance, HubSpot gives a variety of reviews on my emails’ performances, letting me choose what’s resonating with my viewers so I can optimize my technique accordingly.

Of their e-mail advertising software program information, Enterprise Harbour put it like this:

“By connecting the dots between your advertising, web site, and gross sales exercise, HubSpot is ready to attribute which campaigns affect your gross sales — which implies you’ll be able to make investments extra in what works and fewer in what does not.”

As an illustration, customers can report on one thing as broad as their total e-mail efficiency in Q1, or they get granular and see how one specific lead is interacting with their emails.

Customers may also leverage instruments like HubSpot’s E-mail Author and Marketing campaign Assistant to create e-mail advertising campaigns.

Lastly, HubSpot’s automation platform makes it simple to scale my e-mail advertising technique, which is able to assist me shortly flip leads into loyal clients.

And if I need assist monitoring my emails’ open charges and different insights, I can leverage our Advertising Analytics & Dashboard Software program in tandem.

HubSpot E-mail Advertising Software program Value

Hubspot’s E-mail Advertising Software program (and CRM for small to enterprise corporations, for that matter) is free ceaselessly. Nevertheless, if you happen to want enhanced capabilities, paying for one of many upgraded Advertising Hub plans could also be price it.

2. Sender E-mail Advertising Software program

Finest for: Reasonably priced e-mail advertising platforms with excessive inbox deliverability.

Sender is an all-in-one advertising automation platform that goes past simply providing a fundamental e-mail advertising service.

Sender Options

After testing Sender, I’ve discovered that it is a highly effective but inexpensive e-mail advertising service and supplier with accessible, premium options.

I can use the automation builder module with highly effective conditional flows to construct a sequence of e-mail and SMS steps that may hearth primarily based on shortly definable set off circumstances equivalent to cart abandonment, product buy, hyperlink clicks, e-mail opens and extra.

Its Segmentation characteristic permits me to group my subscribers primarily based on highly effective issues equivalent to fundamental info, engagement, and customized fields.

Together with emailing, I can select from a variety of strong and extremely responsive popups or embeddable varieties, customise them with my model, and provide and deploy it on my touchdown pages and web site very quickly.

With Sender’s SMS capabilities, I can sync my emails and SMSes as quick, one-off broadcasts or schedule them collectively for a later date and time simply in only a few clicks.

Sender Value

I really like that Sender’s pricing plans are wallet-friendly at each worth level. Its Free Perpetually plan comes with all the highest premium options.

The options embrace automation and segmentation, other than the power to take care of 2,500 contacts and ship a most of 15,000 emails each month.

Its paid plans begin at simply $15.83 per 30 days for the power to ship as much as 60,000 emails a month. 

3. Moosend E-mail Advertising Software program

Finest for: Creating automation and sending personalised emails.

Moosend is an e-mail advertising and advertising automation platform that provides quite a lot of options at an inexpensive worth.

Moosend Options

By testing Moosend’s platform, I came upon it permits me to shortly craft e-mail e-newsletter campaigns, touchdown pages, and subscription varieties to seize, nurture, and convert my viewers.

With the drag-and-drop editor, I can both create an e-mail e-newsletter from scratch, utilizing interactive components like movies, or use one of many responsive e-mail templates.

I may also use superior automation options to construct particular campaigns for segments of my viewers or create customized workflows, equivalent to welcome, engagement, or deserted cart sequences.

The actual-time reporting and analytics instruments offer you measurable outcomes about marketing campaign efficiency and consumer engagement, enabling me to make knowledgeable, data-backed selections.

Then, I can use the A/B Testing characteristic to seek out one of the best aspect variations for my audience to optimize my e-mail advertising technique for higher outcomes.

I particularly recognize that Moosend simplifies each facet of constructing and testing a marketing campaign into steps and gives accessible assets for brand new customers.

Moosend Value

Moosend’s pricing mannequin is subscriber-based and consists of three pricing tiers. The 30-day free trial contains most options and permits customers to ship limitless e-mail campaigns.

The Professional plan begins at $9 per 30 days and permits subscribers to ship limitless emails, create automation workflows, varieties, and touchdown pages, and ship transactional campaigns to as much as 500 contacts.

The Enterprise plan relies on customized pricing and gives extra superior performance and extra help.

4. EngageBay E-mail Advertising Software program

Finest for: Account-based e-mail advertising and social media advertising.

EngageBay is an all-in-one advertising, gross sales, and buyer help software program designed particularly for small companies.

EngageBay Options

With EngageBay’s highly effective platform, I can launch personalised e-mail campaigns, design gorgeous touchdown pages, seize leads by varieties, and shortly shut offers.

The visible multistep automation builder helps me automate essentially the most complicated duties with out writing a single line of code.

I can select from numerous triggers that may launch workflows and create customized workflows for numerous eventualities, together with drip campaigns, cart abandonment alerts, welcome emails, and birthday needs.

Social media is a robust channel for lead technology.

With EngageBay’s social media administration, I can have interaction with my social viewers with a single device. Handle your Instagram, Fb, Twitter, and LinkedIn accounts, and use streams to maintain monitor of retweets, mentions, posts, and occasions.

I may also make the most of social listening to seek out out what’s trending and what your viewers is speaking about. To put up forward of time, customers can schedule their posts neatly for one of the best conversion charges.

EngageBay Value

EngageBay gives 4 plans. The Free plan contains important options to assist small companies get began. The Professional plan begins at $101.99 for limitless contacts and gives account-based advertising, superior automation, visitors analytics, and different professional instruments that will help you scale what you are promoting successfully.

5. Omnisend E-mail Advertising Software program

Finest for: Creating customized workflows.

Omnisend is an easy-to-use platform that provides automation workflows for any stage of the client journey.

Omnisend Options

What I imagine separates Omnisend from different e-mail advertising instruments is the omnichannel functionalities, which supply better management over how and the place customers join with their viewers.

Whereas testing the automation workflow, I discovered I can add e-mail, SMS, push notifications, Fb Messenger, WhatsApp, and extra.

As an instance I am attempting to succeed in a selected viewers which may not reply properly to conventional e-mail communication. In such a case, utilizing a device like Omnisend may also help me construct and handle extra custom-made, focused communication workflows.

This is able to not solely assist me higher join with my viewers but additionally present a much less disruptive, extra personalised expertise for my contacts.

Omnichannel options mixed with user-friendly segmentation imply I can ship the proper message to the proper individual on the proper time on the proper channel.

Omnisend additionally gives templates for e-mail seize, campaigns, and automation workflows so I can get began shortly.

Omnisend Value

Omnisend has three pricing plans — one in every of which is free with very restricted capabilities in addition to a customizable professional plan. Its plans include a free trial so you’ll be able to experiment with the service to find out what works greatest for you.

6. Mailmodo E-mail Advertising Software program

Finest for: Creating and sending AMP emails.

Mailmodo is an entire e-mail advertising software program that helps entrepreneurs create app-like experiences in e-mail with out coding. 

Its Lite plan begins from $39 and lets customers ship emails to 2,500 contacts and 20,000 e-mail sending credit. Its Professional plan prices $99, permitting customers to ship emails to 2,500 contacts with a month-to-month restrict of 25,000 sends.

Lastly, its Max plan is priced at $249 and lets subscribers ship emails to 2,500 contacts with a month-to-month restrict of 37,500 sends. If you wish to attempt Mailmodo earlier than shopping for, its pricing plans embrace a free trial interval. 

7. Pabbly E-mail Advertising Software program

Finest for: Delivering bulk emails.

Pabbly E-mail Advertising is an e-mail advertising software program that allows you to ship bulk emails both by connecting through SMTP or exterior SMTP.

Pabbly E-mail Advertising Options

Pabbly gives entry to SMTP routing, workflow automation, e-mail scheduling, and far more with none restrictions.

With the assistance of promoting automation and autoresponders included within the device, I discovered I can schedule emails upfront and create triggers to keep away from guide follow-up responses.

Moreover, Pabbly gives responsive e-mail templates and a drag-and-drop e-mail editor for simple customization.

The e-mail monitoring characteristic permits me to trace information equivalent to bounce price, open price, and click-through price so I can enhance upon my e-mail advertising and campaigns.

Pabbly E-mail Advertising Value

Pabbly gives a number of plans primarily based in your variety of subscribers. Its free plan lets you ship limitless emails to as much as 100 subscribers, and a sophisticated plan is tailor-made to web sites with massive audiences.

8. Brevo

Finest for: Sending automated nurturing and textual content message campaigns.

Brevo is an e-mail advertising platform that helps clients ship a complete of over 30 million automated emails and textual content messages day-after-day.

Brevo Options

My favourite Brevo characteristic is its varieties device that enables me to gather new leads, which I can then section into particular lists and enter into e-mail nurturing campaigns.

As an instance I am undecided how you can kick off my e-mail nurturing marketing campaign. No drawback. Brevo has workflows that present entry to a lot of pre-made automation campaigns tailor-made to my particular targets.

If I need to run a extra nuanced e-mail nurturing marketing campaign, I can at all times create a marketing campaign from scratch to fulfill my particular enterprise wants.

Brevo Value

Brevo has 4 predominant plans: one free, two between $9 and $18 per 30 days, and one enterprise plan that requires a custom-made quote. The plans range in value primarily based on the variety of emails despatched per day/ month.

9. SendX E-mail Advertising Software program

Finest for: Offering visible e-mail advertising efficiency information.

SendX is an intuitive, inexpensive, and feature-rich e-mail advertising software program for entrepreneurs and enterprise house owners.

SendX Options

With SendX, I can ship limitless emails to opted-in subscribers throughout all pricing plans. Customers get charged per subscriber – not per e-mail despatched – irrespective of what number of lists, tags, or segments you could have them in.

Whereas testing, I found I may optimize my e-mail campaigns primarily based on 30+ parameters, together with previous open conduct, time zone, area identify, e-mail shopper, ISP, and many others.

I can automate my e-mail advertising with a rule-based interface and ship the proper message to the proper consumer utilizing e-mail drip sequences and viewers segmentation.

SendX may also assist customers develop their e-mail lists with varieties and popups. Customers even get pre-built e-mail templates, which they will additional design with the drag-and-drop e-mail editor with out HTML.

The device additionally contains a heatmap report for various kinds of campaigns to provide you a fast visible overview of which CTAs are working and which hyperlinks individuals are clicking.

SendX Value

SendX’s pricing relies on the variety of subscribers you could have. For 1,000 subscribers, plans begin at $7.49 per 30 days for the annual subscription (or $9.99 for a month-to-month subscription). In addition they provide a 14-day free trial.

10. Fixed Contact E-mail Advertising Software program

Finest for: Creating e-mail drip campaigns and easy-to-use templates.

Fixed Contact is a well-liked e-mail advertising service that works properly for a lot of industries.

Fixed Contact Options

I recognize that the service comes with over 100 e-mail templates that I can both use as-is or customise. As soon as my e-mail appears to be like good, I can simply schedule it to ship to my contacts at any time I select.

Along with drip e-mail campaigns, I may also have emails exit at an everyday cadence to rejoice particular occasions — for instance, I may have an everyday e-mail exit on every buyer’s birthday.

As soon as an e-mail contact record is uploaded, bounces and unsubscribes are mechanically up to date. Fixed Contact additionally has “Plus” options that enable me to execute particular varieties of campaigns, equivalent to coupon gives, donation collections, or surveys.

Fixed Contact Value

Fixed Contact has three plans relying on the options you want that begin at $12, $35, and $80 per 30 days. The value differentiation is said to your variety of contacts.

It gives a free trial, so you’ll be able to experiment with the service previous to committing to it.

11. Marketing campaign Monitor E-mail Advertising Software program

Finest for: constructing personalised emails.

Marketing campaign Monitor prides itself on offering highly effective, personalised e-mail advertising instruments which are easy and straightforward to make use of.

Marketing campaign Monitor Options

Its drag-and-drop e-mail editor is intuitive, and the included analytics make it easy to optimize my e-mail technique and create focused buyer segments.

Personalization is essential for marketing campaign monitoring.

It makes use of information to extend personalised content material and inform my record segmentation, boosting my engagement. It additionally gives a visible advertising automation device so I can create a novel buyer journey at scale.

To not point out, Marketing campaign Monitor has an intensive library of assets accessible to assist customers change into e-mail advertising execs.

Marketing campaign Monitor Value

There are three main plans you’ll be able to select from with Marketing campaign Monitor starting from €10 as much as €149 per 30 days.

You may select to pay yearly slightly than month-to-month and benefit from the choice to pay per marketing campaign if that schedule works higher on your wants.

12. TargetBay E-mail Advertising Software program

Finest for: Shopify e-mail advertising and SMS advertising

TargetBay is an all-in-one e-mail advertising service with over 380 e-mail templates, drag-and-drop performance, pop-up builder, SMS advertising, coupon builder, e-mail automation, A/B testing, superior reviews, sign-up varieties, and extra.

TargetBay Options

TargetBay’s revolutionary platform permits me to generate gross sales and can assist me till the leads convert to clients.

After testing it, I recommend utilizing its sign-ups to seize leads and designing engaging emails with over 380 pre-written content material templates.

I additionally recommend segmenting your subscribers to ship related and focused emails that can have extra possibilities to get opened or clicked and including coupons with TargetBay’s very personal coupon builder.

With TargetBay, I can arrange e-mail automation to maintain communication with my subscribers going.

With TargetBay’s easy-to-use interface, I may also A/B check each aspect of my e-mail to seek out one of the best working e-mail for my subscriber record. That is finished utilizing correct real-time information on the e-mail marketing campaign efficiency.

TargetBay’s Value

TargetBay has a ceaselessly free plan with a 2500 e-mail restrict per 30 days and a 250 subscriber restrict/per 30 days. The fundamental paid plan begins from $10.

If you wish to discover TargetBay earlier than you decide, they supply a free 14-day trial interval in its pricing plans

13. MailChimp E-mail Advertising Software program

Finest for: Actionable information insights to enhance your e-mail advertising technique.

Through the years, MailChimp has added touchdown pages and numerous advert instruments to its capabilities, however its e-mail advertising service stays its declare to fame.

MailChimp Options

MailChimp has thousands and thousands of shoppers in over 175 international locations and it use the info it collects off these clients to offer customers with actionable insights to enhance their e-mail technique.

The device is versatile sufficient for an enterprise firm, but easy sufficient for somebody simply getting began with their startup’s e-mail advertising technique.

Better of all, MailChimp has over 300 integrations that make it easier to customise the device to what you are promoting. Through the use of these integrations to additional personalize your advertising, you may get essentially the most out of your e-mail technique.

MailChimp Value

MailChimp gives 4 plans, starting from free to $350 per 30 days. Other than the free plan, your month-to-month cost will increase with the variety of contacts you could have, relying on the choice you select.

14. Canary Mail E-mail Advertising Software program

Finest for: AI e-mail administration and superior safety.

Canary Mail is your go-to e-mail shopper if you happen to’re in pursuit of AI-powered productiveness, superior safety, and a extremely customizable e-mail expertise.

Canary Mail Options

Canary Mail gives a complete e-mail answer. I like that its AI Copilot helps me craft wonderful content material with eye-catching topic traces and persuasive e-mail physique copy.

The app’s AI categorization intelligently organizes my inbox, ensuring that necessary responses and suggestions from my campaigns are entrance and heart.

Canary Mail’s SecureSend and PGP help be sure that delicate marketing campaign information and communications stay locked down.

In terms of customization, the app gives numerous choices: customized swipe and thread actions, customized snooze occasions, and a customizable interface with darkish and lightweight mode choices.

Moreover, the learn receipts characteristic helps me monitor when my marketing campaign emails are opened, giving me real-time suggestions on my content material’s engagement. 

Canary Mail Value

Canary Mail gives a versatile pricing construction. The annual subscription for iOS, macOS, and Android is $20/12 months every. 

15. AWeber E-mail Advertising Software program

Finest for: Small companies and entrepreneurs simply beginning to construct their e-mail lists.

Aweber is an e-mail platform constructed particularly for small companies and entrepreneurs.

AWeber Options

The purpose of AWeber is to make it easy for individuals who are simply getting began with e-mail advertising to section their contacts, design an expert e-mail, and begin nurturing leads.

Clients reward AWeber for its deliverability — AWeber’s deliverability workforce screens their servers across the clock to make sure your marketing campaign persistently reaches the inboxes of your recipients.

Aweber Value

AWeber gives a number of plans starting from free to $899.

16. Ortto E-mail Advertising Software program

Finest for collaborative e-mail advertising groups.

Ortto differentiates itself from its rivals with its visible advertising instruments.

Ortto Options

I am a fan of how the whole lot from Ortto’s e-mail editor to its automation device is ready as much as work through a drag-and-drop interface, making the system intuitive and straightforward for me to make use of.

Ortto gives collaborative instruments to assist groups work collectively successfully — it permits me to shortly share my work with my workforce, guaranteeing everyone seems to be on the identical web page earlier than I launch a marketing campaign.

And with the “annotate & collaborate” characteristic, I can shortly mark-up a buyer journey and ask my workforce for suggestions and help.

Ortto Value

Ortto gives three plans, which vary in worth between $509/m and $1699/m.

17. Ontraport E-mail Advertising Software program

Finest for creating detailed e-mail advertising campaigns.

Ontraport gives a full suite of promoting automation instruments together with ecommerce performance for companies with on-line shops.

Ontraport Options

Ontraport’s visible marketing campaign builder lets you create detailed campaigns to interact your viewers.

You may create a marketing campaign from scratch or faucet into {the marketplace} the place they provide dozens of the commonest advertising campaigns to select from, together with deserted cart nurturing or webinar sign-up and follow-up.

The service additionally gives perception into detailed reviews so you’ll be able to achieve perception into your pipeline, visitors sources, and conversion timelines.

Ontraport Value

Ontraport’s fundamental plan begins at $24 per 30 days and its costliest plan, Enterprise, begins at $249 per 30 days.

Select Your E-mail Advertising Service

Throughout my time in e-mail advertising, I’ve discovered that the majority e-mail advertising instruments provide the necessities wanted to craft a fundamental e-mail e-newsletter.

Nevertheless, there are fewer choices if I need a vary of top-notch options equivalent to full customization, accessible help, and information evaluation.

Moreover, entrepreneurs like myself typically favor combining our e-mail advertising service with a CRM to offer even better performance that may affect e-mail advertising, gross sales, and repair efforts.

However take it from me: The very best e-mail advertising device for you is determined by your workforce’s targets and specific wants. So evaluate the choices I offered and the providers’ product and pricing pages to get began.

Editor’s observe: This put up was initially revealed in April, 2019 and has been up to date for comprehensiveness.