In a church filled with mourners, a person weeps for the relative he’s misplaced. That is, by all appearances, a tragic day for him.
Because it seems, it’s additionally a windfall second as a result of Aunt Beatrice was loaded, and her loving nephew is actually drying his tears with a wad of bequeathed money. So he’s… comfortable?
Go forward and chuckle on the gallows humor on this situation, cooked up by indie company Fig in its first work for brand spanking new shopper Bare juices and smoothies. The marginally subversive idea—uncommon within the present hyper-sensitive surroundings—is a method to an finish, exhibiting that individuals can have two contradictory emotions directly. Resembling being thirsty and hungry.
Effectively, that will not be a direct parallel, however simply go along with it within the identify of comedy.
The marketing campaign has coined a brand new time period—thungry—and used the portmanteau as a launch pad for 3 30-second spots, together with the above-mentioned “Aunt Beatrice.” Additionally within the lineup is “Mr. Figgles,” through which a guinea pig wakes up after a “very, very lengthy nap,” per the narration, leaving his younger proprietor each “relieved and suspicious.” (You’re proper, child, Mother swapped out your lifeless pet.)
And in “15 Minutes of Fame,” a girl is shocked to see her son on a TV information present, solely to understand he’s wedged in a doggie door and being rescued by firefighters. She’s “each proud and ashamed.”
Bare’s ‘subsequent chapter’
“When Thungry, Get Bare” goals to talk to Gen Z and youthful millennials who’re driving the purposeful meals development, which has seen “vital general development” up to now few years, in line with Jeff Thompson, vice chairman and common supervisor of Bare, a part of Tropicana Manufacturers Group.
Rivals in on-the-go, better-for-you drinks are in every single place from devoted juice chains, espresso outlets and quick meals eating places to conventional grocery and comfort retailer channels.
That explosion of client choices leads into “the subsequent chapter” for Bare, which is able to embody a significant multi-pronged advertising and marketing push over the subsequent 12-18 months, Thompson mentioned.
“There’s an elevated focus and vitality across the model,” Thompson instructed ADWEEK, noting that customers will see “a constant cadence” of inventive and product information going ahead.
