On this episode of The Velocity of Tradition, Matt Britton sits down with Eric Tosi, chief advertising officer of the Vegas Golden Knights hockey crew. They focus on the position of sports activities in revitalizing Las Vegas, the strategic advertising efforts to construct an area fan base, and the combination of know-how and storytelling in trendy sports activities advertising.
The transformation of Las Vegas from a gambling-centric metropolis into a significant sports activities and leisure hub has been nothing in need of outstanding. With the arrival of main league groups and occasions, the town is now a premier vacation spot for sports activities followers. Tosi discusses how the Knights haven’t solely captured the hearts of locals but additionally set new requirements in sports activities advertising and fan engagement, leveraging revolutionary applied sciences and storytelling strategies.
Eric Tosi is a pivotal determine within the sports activities advertising panorama. A member of the Vegas Golden Knights advertising crew since 2016, Tosi performed a key position in launching the franchise and oversees digital and social media, public relations, media relations, exterior communications and broadcasting.
Earlier than becoming a member of the Golden Knights, Tosi spent a decade with the NHL’s Boston Bruins, producing award-winning tv exhibits and co-authoring the Bruins’ official Stanley Cup Championship guide. His in depth expertise spans roles with the NFL, NHL and MLS. Tosi’s revolutionary strategy continues to form the success and progress of the Vegas Golden Knights.
Associated video
“Our inner perception is that we have to proceed to set that bar to be one of the best present on the Strip,” Tosi mentioned about competing on the extent of leisure that Las Vegas has set. “And in order that’s the place the music is available in. The lights, the giveaways, our hosts, and in addition simply our associate activations that we have now in area too that add to the general leisure expertise that you simply’re gonna get while you come to certainly one of our video games in individual.”
Take heed to Eric Tosi on the Velocity of Tradition podcast and achieve insights into the transformative energy of sports activities advertising, the strategic progress of the Vegas Golden Knights, and revolutionary fan engagement strategies.
Key takeaways:
00:00-02:10 Reworking Las Vegas right into a Sports activities Hub — Las Vegas has advanced from a gambling-centric metropolis to a premier sports activities and leisure vacation spot. Tosi highlights the arrival of main league groups just like the Vegas Golden Knights, the Raiders and the upcoming transfer of the Oakland A’s as catalysts for this transformation. This shift has redefined the town’s id, making it a vibrant sports activities hub.
