Over the course of my profession as a advertising and marketing govt, I’ve discovered that an efficient product touchdown web page template is usually a important useful resource.
In any case, a touchdown web page is a good way to flip site visitors into conversions — however not all pages are created equal.
On this article, I’ll begin by going by a variety of product touchdown web page examples, exploring the big selection of templates you need to use to get began crafting your personal touchdown web page right now.
Then, I’ll provide a few of my favourite, tried-and-true finest practices for making a successful touchdown web page.
25 Free Professionally-Designed Touchdown Web page Templates
Able to get began? Beneath, I’ve compiled an inventory of 25 of my favourite free, professionally-designed touchdown web page templates that you need to use to construct your subsequent touchdown web page. So, let’s dive in!
1. Royce
Obtainable on Squarespace
Royce is a template designed particularly for occasion reservations. It doesn’t embody a navigation bar, sticking to a clear structure that incorporates a customizable background picture, a headline, and a call-to-action (CTA) button that claims “RSVP.”
What I like: To fill out the shape and reserve a spot, guests can both click on the RSVP button to see a type seem or just scroll down beneath the fold to see a static reservation type, providing guests two methods to transform.
2. Click on By way of
Solely Obtainable With HubSpot’s Free Touchdown Web page Builder
The Click on By way of touchdown web page template is good for capturing weblog subscribers.
It consists of a sexy hero picture on the prime, area to offer context about what customers can count on in the event that they subscribe, and a module for previous content material proper beneath.
Professional tip: This template may also be personalized along with your model and edited with HubSpot’s drag-and-drop interface.
3. Easy Conversion
Obtainable on HubSpot
This design features a picture, customizable textual content, and a brief type. It has no navigation bar, maintaining guests centered in your providing, and you may also customise and add different components, such because the icons beneath the shape.
Beneath the fold, you may also add extra details about your providing or firm.
Greatest for: This template is a superb possibility in case you’re trying so as to add some customized components to your touchdown web page.
4. Clean
Obtainable on HubSpot
The Clean template has a simplistic feel and look, nevertheless it devotes a bit extra room to textual content than among the different templates on this record. As such, Hubstrap is perhaps a great possibility in case your content material provide doesn’t want as a lot imagery.
For instance, you may use this web page to explain a suggestion, reminiscent of an extended whitepaper on a subject associated to your business. As with different templates, you may also personalize the design and add drag-and-drop sections to the web page.
What I like: Not like the touchdown web page templates above, this instance does embody a navigation bar. Nonetheless, it’s easy sufficient that it doesn’t distract from the provide, making this an ideal possibility in case you’re trying to embody navigation.
5. Video
Solely Obtainable With HubSpot’s Free Touchdown Web page Builder
In the event you don’t need your conversion components on the prime of the web page, a longer-form gross sales web page is perhaps your finest guess. Video is a contemporary, minimalist-looking template which you can customise along with your detail-rich gross sales copy.
Professional tip: Pairing every part of textual content with a compelling video is a good way to create a consumer expertise your prospects will love.
6. Session
Obtainable on HubSpot
This template features a hero picture, a headline, textual content, shiny CTA buttons, and a type. I like the way it eliminates the navigation bar however nonetheless features a button on the prime of the web page.
The picture retains data seen however much less distracting. As you scroll beneath the fold, this template additionally consists of locations for extra imagery and particulars that would relate to your product or providing.
Greatest for: The one button on the prime of the web page makes this template an ideal possibility for entrepreneurs trying to direct guests’ consideration on to a CTA.
7. Focus
Obtainable on HubSpot
Focus is a modern, trendy design for a content-based provide. It has a easy structure with a type, headline, description textual content, picture, and brand, and as with most of the different templates I’ve shared, it has no navigation component.
I particularly like how this template allows you to add a photograph or product shot. I additionally like the brilliant background that retains me engaged.
Professional tip: For further customization, this template lets you regulate or change the colour of the background.
8. College
Obtainable on Wix
I’d suggest this structure for entrepreneurs searching for leads for an academic occasion, course, or comparable service.
The shape is extra detailed than among the different templates on this record, and the structure itself additionally permits room for extra textual content and imagery.
Above the fold, you possibly can see a headline, supporting photos, and a type. Then, in case you hold scrolling down, there are further sections the place you possibly can place much more textual content and imagery.
What I like: This template consists of some nice elements particularly designed for instructional choices.
9. Skyline
Obtainable on Wix
This template is an efficient possibility for a corporation or person who hasn’t but launched their web site or product however nonetheless needs to realize some leads within the meantime.
Above the fold, there’s a large headline space with the textual content “Coming Quickly.”
While you scroll down, you possibly can see a spot for a brief description of the corporate and a field the place guests can add their electronic mail. As well as, this template additionally allows you to add a photograph or video to the background.
Greatest for: In the event you’re selling an providing that isn’t but accessible, Skyline is certainly an ideal template to think about.
10. Sprocket
Solely Obtainable With HubSpot’s Free Touchdown Web page Builder
With an enormous headline, a brief subtitle, and a conversion component above the fold, Sprocket helps you make your level concretely and succinctly.
This makes it an ideal touchdown web page for almost any piece of gated content material, from ebooks to newsletters and instruments.
What I like: Typically, much less is extra. This template doesn’t have an excessive amount of occurring, and that makes it considered one of my favourite choices for a transparent, easy providing.
11. On-line Retailer Coming Quickly
Obtainable on Wix
This template may be very easy. Just like the “Coming Quickly” template I shared above, this template lets you edit the textual content, so you need to use this structure for a spread of various functions.
There isn’t a navigation component, and details about the corporate is off within the corners, maintaining the prime actual property of the web page clear and centered.
This structure consists of area for a robust product shot (within the instance beneath, it’s a picture of a pair of footwear), in addition to headline textual content, a small quantity of descriptive textual content, an electronic mail field, and a CTA button.
Professional tip: This template additionally allows you to hyperlink your social media accounts to the icons below the “Notify Me” button.
12. Lead-Gen Touchdown Web page
Obtainable on Wix
In my expertise, this template is very efficient for B2B merchandise. It lets you edit and customise the textual content and pictures, in addition to enabling you to put background movies into the structure.
The web page is designed to be on the longer aspect, with a type and CTA above the fold, adopted by sections that may element totally different facets of your organization, reminiscent of employees data, beneath.
Greatest for: In the event you’re centered on B2B choices, I undoubtedly suggest looking at this template.
13. Proland
Obtainable on Envato Components
This template has a bit extra occurring than among the different ones I’ve shared, however I believe it’s an ideal possibility for entrepreneurs trying to embody some extra detailed data alongside their CTA.
The template features a minimal navigation bar, a headline and subtitle, and a button you need to use to launch a video.
Envato does require a paid subscription to entry this template, nevertheless it gives a 30% low cost for college kids and limitless downloads when you grow to be a member.
What I like: With its clear design and minimalist aesthetic, it is a nice template for a contemporary model trying to share some extra particulars about its providing.
14. Atlas
Solely Obtainable With HubSpot’s Free Touchdown Web page Builder
Particularly designed for ebooks, Atlas establishes a easy format to assist your web site guests visualize the provide, digest what it’s about, and convert above the fold.
In the event that they want extra data — for instance, in case you’re providing an in-depth white paper or report — further modules could be added to additional persuade them to choose in.
Greatest for: I’ve discovered that Rally is an particularly efficient template for touchdown pages selling an book or comparable content material providing.
15. Actual Property Touchdown Web page
Obtainable on Wix
The main target of this template is to ask guests to contact the corporate. Whereas it doesn’t provide a useful resource for data by default, it may be edited and customised to incorporate such an providing.
As well as, as you scroll down the web page, the background picture stays static, and there’s room so as to add firm data beneath the fold.
Professional tip: You need to use the second type on the very backside of the web page to present guests one other probability to transform.
16. Building and Lawyer Touchdown Pages
Obtainable on WordPress.org
Whereas the Lawyer Touchdown Web page and Building Touchdown Web page templates goal two totally different industries, their designs are very comparable. Each have a header picture, overlaid textual content, and an arrow pointing to a decently sized type above the fold.
Moreover, each these templates have a spot to supply guests a free quote.
What I like: Though these templates are designed for the authorized and building fields, they will simply be personalized to suit different manufacturers and industries.
17. Accelerator
Solely Obtainable With HubSpot’s Free Touchdown Web page Builder
One other touchdown web page that mixes versatility with a versatile structure, Accelerator is a superb possibility if you wish to create a gripping narrative round your copy.
This template offers you loads of room to offer further context about your providing earlier than presenting guests with a conversion component, and you may also add further modules with its easy, drag-and-drop interface.
Greatest for: This template could be tailored for both long-form content material or brief, snappy, hard-hitting copy.
18. Gardenhouse
Obtainable on MailChimp
This template doesn’t embody a navigation bar, which ensures that your guests might be centered in your providing and CTA. As well as, like all touchdown web page templates from MailChimp, this structure is optimized for cell.
Meaning it’ll robotically regulate to totally different display sizes — a function that I’ve discovered particularly essential lately, as an increasing number of site visitors comes from cell gadgets.
Professional tip: You’ll be able to customise this template along with your firm’s brand and/or different firm data towards the underside of the web page.
19. Bandmates
Obtainable on MailChimp
This template can be fairly easy, nevertheless it’s obtained loads of room for personalisation.
As with most of the different templates I’ve highlighted, it has no navigation bar, nevertheless it does have area for a corporation brand, textual content description, and a subscribe type above the fold.
With Bandmates, you may also drag extra components, like textual content or type bins, into the design. As well as, just under the shape, you possibly can embody both a product shot or one other picture.
What I like: The default blue background permits the shape and CTA button to pop, however you may also customise the colours to suit your model.
20. O-Guide
Obtainable on Unbounce
Unbounce requires a subscription, however you possibly can take a look at out layouts like O-Guide for a free, 14-day trial interval.
As such, this template can be a great possibility for a corporation that has already gained income from present touchdown pages and is trying to take a look at out a extra detailed (although nonetheless inexpensive) design.
This template features a clear spot for a product picture, headlines, and detailed description textual content in addition to a type field to gather guests’ contact data.
As well as, O-Guide’s prime navigation bar is minimal, nevertheless it does embody social media buttons.
Greatest for: This template is designed for lead technology particular to ebooks, making it an ideal possibility for entrepreneurs trying to promote a longer-form content material providing.
21. Webinar
Obtainable on Wix
This template is particularly designed for entrepreneurs trying to promote a webinar or comparable event-based providing.
With its restricted navigation components and prominently displayed headline and CTA, it is a nice possibility in case you’re in search of a extra minimalist method.
Professional tip: Beneath the fold, this template has area so that you can add some extra element in regards to the occasion, together with background data and a testimonial.
22. Essex
Obtainable on Squarespace
This template is one other enjoyable, minimalist possibility. Essex has no navigation bar. As an alternative, it features a single, brightly coloured CTA on the prime nook of the web page.
It features a huge heading and picture above the fold, in addition to area for extra particulars in case you scroll down the web page.
What I like: I particularly love the distinctive coloration schemes accessible with this template, from its default purple and inexperienced to a spread of further choices you possibly can select from.
23. Advertising and marketing Launch
Obtainable on Wix
One other strong possibility for selling an providing that isn’t but accessible, the Advertising and marketing Launch template is a modern but participating structure.
It consists of area for a outstanding headline, a field to gather guests’ electronic mail addresses, and a full-page background picture or video.
On the backside of the web page, this template consists of small social media icons, maintaining viewers centered on the principle CTA within the middle of the web page.
Greatest for: I’ve discovered that easy touchdown pages like this one could be a good way to construct pleasure about an providing that’s nonetheless “coming quickly,” whereas additionally enabling you to gather contact data from potential prospects.
24. Product Touchdown Web page
Obtainable on Wix
This brightly-colored template is considered one of my favourite layouts from Wix. Beginning off with a brief headline and CTA, this template retains the CTA entrance and middle.
Scrolling down previous the fold, it features a collection of panels with totally different coloured backgrounds, guaranteeing that the data and photos pop whereas constantly directing viewers towards CTA buttons.
Lastly, on the very backside of the web page, there’s a spot the place you possibly can add social media hyperlinks, in addition to a field to gather guests’ electronic mail addresses.
Professional tip: In my expertise, enjoyable imagery and colours like those included on this template are a good way to maintain guests engaged.
25. Advisor Touchdown Web page
Obtainable on Wix
This template is particularly designed to assist consultants promote their enterprise and collect contact data from potential prospects.
Whereas most of the different templates on this record begin off with quite a lot of imagery or movies, this template retains it clear with a plain background, headline, and easy “Let’s discuss” CTA above the fold.
In the event you scroll down, the template consists of area to current a brief bio, an summary of companies offered, and a carousel to show some testimonials. Then, on the very backside of the web page, there’s a brief contact type.
Sticking to its minimalist rules, this way consists of textual content bins for only a first and final identify, an electronic mail handle, and a message.
What I like: This template units itself aside with its revolutionary highlighter animation impact, immediately drawing guests’ consideration to the principle headline on the prime of the web page.
Touchdown Web page Greatest Practices
The templates above illustrate many essential landing-page finest practices. For instance, most of the templates I’ve listed haven’t any navigation bar, as a navigation bar can detract consideration or clicks away from the provide on the web page.
Most of them even have room for a photograph or video, that are nice methods to spice up engagement.
An efficient touchdown web page gives guests a useful useful resource, reminiscent of a white paper, unique video, or different piece of content material, in trade for his or her contact data. As an example, check out this touchdown web page instance from HubSpot:
This web page begins off with a spot so as to add an eye catching headline and featured picture. It additionally features a prominently displayed CTA, which can be utilized to hyperlink to a contact data type.
It gives area to explain the content material providing with sufficient element to entice viewers with out bogging them down in unnecessarily prolonged textual content.
The truth is, this instance touchdown web page illustrates a number of important finest practices to bear in mind when designing your personal pages:
- Keep away from complexity. Touchdown pages are essential, however they don’t need to be sophisticated. Goal for a web page that’s concise and welcoming fairly than advanced and overwhelming.
- Don’t ask for an excessive amount of. Slightly than simply putting an extended contact type in your web page, tease an fascinating provide or a free useful resource in trade for only a small quantity of contact data.
- Leverage AI. Generative AI instruments like HubSpot’s Marketing campaign Assistant might help you shortly write your first draft, getting you up and operating in minutes.
- Embrace templates. Lastly, even when you recognize what you’re going to supply and what data you’d wish to obtain from guests, constructing a touchdown web page from scratch can really feel daunting. So, in case you don’t have the bandwidth to construct a web page your self, and in case you don’t have the assets to rent a designer, utilizing a pre-designed web site template could be a good way to launch a professional-looking web page shortly and successfully.
To find out about different touchdown web page finest practices, take a look at this complete information.
Craft the Greatest Touchdown Web page for Your Enterprise
On the finish of the day, each enterprise is totally different. One of the best touchdown web page for one group could also be completely ineffective for one more — and vice versa.
However armed with the templates and finest practices I’ve shared on this article, you’ll be in your technique to crafting the very best touchdown web page on your distinctive firm, providing, and prospects.
Editor’s observe: This publish was initially revealed in Might, 2019 and has been up to date for comprehensiveness.
