Becoming a member of the Microsoft Promoting Companion Programme comes with many advantages, together with recognition in your exhausting work and achievements. The Microsoft Promoting Companion Celebration is a bi-annual occasion that highlights the distinctive and modern work of our companions. This occasion is open to all enroled Companion tier members worldwide and presents them with three awards. Take part within the subsequent spherical of the Microsoft Promoting Companion Celebration from 1 to 30 April, 2024.
This half, we acquired some outstanding nominations from our international associate group. We’re thrilled to announce the winners beneath!
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GROWTH AWARD
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CULTURE & COMMUNITY AWARD
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PRODUCT & INNOVATION
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| BLASTNESS | INTERACTIVE STRATEGIES | IDEO FORCE |
| NOVEMBER 2023 WINNER
Awarded to the Companion that confirmed essentially the most progress by income, new accounts, new trade verticals, and certifications within the earlier 6-12 months. |
NOVEMBER 2023 WINNER
Awarded to the Companion who championed range, fairness, inclusion, and social good of their work surroundings, their consumer technique, and/or their group outreach. |
NOVEMBER 2023 WINNER
Awarded to the Companion who adopted a brand new function or modern technique that delivered excellent outcomes and worth for his or her purchasers. |
We had the chance to talk with Greg Jensen (Affiliate Director, Digital Promoting) at Interactive Methods.
We had been based in 2000 by our President, Bruce Namerow. After a few years within the digital house, Bruce noticed a necessity for an company that didn’t simply specialize in self-discipline however approached digital advertising and marketing and net improvement in a holistic approach.
Their mission and imaginative and prescient
- Imaginative and prescient: We work with our consumer groups to ship on the promise of digital to enhance lives, construct group, and create optimistic progress on this planet.
- Mission: We construct relationships that empower individuals, groups, leaders, and types to create and handle transformative digital work.
Success with Microsoft Promoting
One among our nonprofit purchasers that focuses on driving fundraising income by paid search noticed substantial year-over-year (YOY) progress from its Microsoft Promoting campaigns in 2023.
Not solely did these campaigns drive 22% extra income from 18% extra donations YoY, however additionally they produced the strongest return on funding (ROI) of any digital promoting tactic on this organisation’s media combine—outpacing the ROI of Google Advertisements by a considerable margin.
Their progress journey
It’s no secret amongst digital entrepreneurs that Meta promoting has turn out to be tougher over the previous couple of years. It’s nonetheless one of many major methods nonprofits attain new donors and the way skilled associations interact their goal audiences, however many consumers have refocused their methods on paid search as a result of it stays one of many solely channels that permits us to fulfill goal audiences the place they’re within the second they’re trying to accomplish a related motion, and that’s extremely precious.
Not solely has Microsoft Promoting allowed us to diversify our purchasers’ paid search efforts so we’re not solely reliant on Google Advertisements efficiency, however it has additionally turn out to be one in all our best digital fundraising channels.
Tapping into new audiences that use Bing, Yahoo!, and so on. ensures that we will seize as a lot donor progress for our nonprofit purchasers as potential. And for different purchasers that always deal with reaching skilled audiences, leveraging distinctive concentrating on, like LinkedIn audiences, offers us higher alternatives to dwelling in on related segments that we will’t straight bid on by every other search engine.
Making a distinction
We work with a few of the most recognisable nationwide and worldwide non-profits and associations and are honoured to assist their mission-driven work. Our partnerships take many varieties, too. In some situations, we’re serving to nonprofits construct promoting and advertising and marketing methods designed to generate donations they depend on to fund important programmes and initiatives. In others, we’re working with skilled associations to construct consciousness or enhance advocacy efforts.
Whether or not it’s Particular Olympics selling inclusion for individuals with mental disabilities, Rainforest Belief working to save lots of tens of millions of acres of threatened Amazon rainforest, MSI United States empowering ladies all over the world by offering entry to reproductive healthcare, the American Society of Medical Oncology serving to to disseminate important most cancers analysis, or any variety of the distinctive organisations we associate with—every of our purchasers works tirelessly to make the world a greater place. And with the ability to apply our distinctive skillsets in assist of these missions is really rewarding.
Not an enroled associate? Don’t wait—enrol within the Microsoft Promoting Companion Programme now!
Discover extra info at https://microsoftadvertising.com/msftadspartnercelebration or by reaching out to partnerwithmsftads@microsoft.com.
