Occasions Sq. is not any stranger to ladies’s our bodies, however a selected commercial just lately stirred controversy, reflecting deep societal tensions surrounding motherhood and feminine sexuality.
The advert promoted lactation cookies in a provocative marketing campaign by breastfeeding startup Swehl in partnership with cookbook creator Molly Baz.
Baz, identified for her culinary creativity, ventured into the partnership to develop a recipe designed to stimulate milk manufacturing. One of many promotional pictures featured Baz with a visibly pregnant stomach and breasts coated by a rhinestone bikini prime and cookies. This marketing campaign picture, displayed on a 45-foot-tall digital billboard, was marked with the cheeky tagline “Simply Add Milk.”
Scheduled to show for per week from Monday by means of Mom’s Day, the advert celebrated a ceremony of motherhood. Nevertheless, it was short-lived, taken down inside three days resulting from purported guideline violations relating to acceptable content material.
